Yahoo Store Tips By 1 Choice

Keywords Research Webinar Rescheduled For Tuesday the 7th

2009-07-03T13:43:00.002-04:00

Hi Everyone,

First, let me apologize. Rarely do I cancel webinars or have to reschedule them. However, I had a huge problem on my hands and was unfortunately unable to be at my best Wednesday evening.

I know many of you were looking forward to this webinar and I promise to make it up to you with some awesome goodies!

Second, I have rescheduled the webinar for THIS Tuesday evening at 9:00 PM Eastern time.

For those of you who signed up previously, you are already registered for the new date.

You can still register now at:

https://www1.gotomeeting.com/register/914933369

Thank you again for your support and understanding. You guys are the BEST!

Webinar Tonight - Finding the RIGHT Keywords

2009-07-01T16:31:00.001-04:00

Finding the RIGHT keywords is crucial to your success.

Whether you are working on your search engine optimization, pay per click, conversions, or anything else involving your website...

You need to know what keywords people are using to find your products.

You also need to know what keywords people are using to find your competitors as well.

The only way to learn this information is by doing your keyword research.

However, most website owners do not know:

How to find new keywords
How to find converting keywords
How to find keywords that you can dominate quickly

So that is what we will be discussing tonight at 9:00 PM Eastern.

Sign up now by going to:

https://www1.gotomeeting.com/register/914933369

I look forward to seeing you there!

Sincerely,

Shawna Fennell

P.S.

Did you read my article about using blogs to increase your search engine rankings?

It was included in this month's newsletter and has been a HUGE hit!

http://www.1choice4yourstore.com/june-2009-news.html

How To Jump Start SEO To A New Ecommerce Website

2009-06-30T13:46:00.005-04:00

I have been asked this question quite a bit recently and thought I should probably answer the question in more detail on our blog.

Problem:
You create a brand new website and you want to get the search engines finding this website right away. What do you do?

Possible Solution:
Start submitting your website to every single directory and search engine known to mankind.

Yes, this will let the search engines know that you are here. However, it could take your website longer to get indexed this way. Here is what Google has to say on the subject:

"Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl the web."

So how do you get your website found on other websites for Google to find faster?

Possible Solution:
Start getting as many links to your website as possible by trading links with everyone and anyone.

Again, this is not really what Google had in mind either. If you want natural rankings, then you have to work on getting links to your website naturally.

Here are a few recommendations:
Since you have an ecommerce website, it would be only natural to have your products listed in different shopping search engines. This would also help you to get links into your website.

Since you have a new ecommerce website, it would be only natural to write a press release announcing the opening of your new online store. This would also help you to get links into your website.

Now it is time to throw in the secret sauce that I use for our customers and let me tell you, this works the fastest EVERY single time. Plus, it's all natural!

The Secret Sauce Recipe
Create your own blog for your ecommerce website.

BUT

Instead of using Wordpress software, use Blogger.

Yes, Blogger is not as fancy as Wordpress and perhaps you do not get as many fancy shmancy features.

However, Blogger is owned by Google and it is amazing how quickly your posts will get picked up!

PLUS

You NEVER have to worry about updating the software, installing important upgrades, and hackers injecting SEO killers either. Blogger takes care of it all for you so that you can concentrate on your ecommerce website which is FAR more important.

During setup, make sure to set up your Blogger account to FTP directly to your ecommerce URL.

Now all you need is the final secret ingredient, POST UNIQUE CONTENT DAILY!

Yeah, I screamed that. Sorry. But it is the most important part of the recipe. You cannot just throw up a blog and forget about it, especially in the beginning. You need to be writing on your blog once a day with great new fresh unique content.

This will help Google learn you have a wonderful new website, you are adding fresh content, Google needs to constantly be indexing your website for the latest updates, and other search engines will fall in line as well.

Follow these tips and your website will usually get picked up faster than a quarter dropped in a casino!

P.S.

I have created a video for Yahoo Store owners showing you step by step how to set up your FTP settings with the Yahoo Store or we can design and set up your blog for you.

Zappos CEO Understands How To Use Twitter

2009-06-25T16:58:00.004-04:00

I have been talking quite a bit about using Twitter for Business.

One person that you should definitely follow and learn from is Zappos CEO, Tony Hsieh.

He understands how to bring together the perfect amount of personal, business, and humor to his Tweets.

Check out the video below where we examine some of Tony's tweets.

P.S. We still have some Twitter for Business CD's left over from Internet Retailer. Grab your copy before they are all gone!

Did you get a copy of the Twitter for Business CD at Internet Retailer?

2009-06-24T15:30:00.002-04:00

We went to Internet Retailer fully armed with TONS of Twitter for Business CD's.

However, we found about 100 more tucked away when we got back home.

If you did not get your copy of Twitter for Business CD at Internet Retailer, we will ship a copy to you for the price of shipping and handling.

OR

You can order the entire kit for half off :)

Once these extras are gone... so is this special!

Get your Twitter for Business CD or Kit now!

New Video Series - How To Create Promotional Videos

2009-06-23T18:55:00.003-04:00

Creating promotional videos is something that not everyone can do and that's generally because there aren't many guides that show you how to do them correctly.

A lot of them focus on the visual part of the promo video which is wrong. In fact there is one key element that can make your promo video increase your sales, and if you do it wrong, it'll drop your sales.

If your promotional videos are not created in high quality, you can kiss your product conversions goodbye. You see...promo videos are similar to your sales letter, but a lot shorter. The advantage is you can often press emotional hot buttons quicker and appeal to audio/visual people.

We have a new video series with 6 content packed videos that will show you step by step how to create a basic, yet professional promotional video.

PLUS - We are including some extra goodies when you order the back-up CD - Lots of royalty free music to use in your videos!

Check out the Promotional Video Series now!

Two New Webinars Tomorrow

2009-06-23T15:14:00.002-04:00

NEW Learn How Easy It Is To Open A Yahoo Store

Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

It really is that easy. Sign up now and see for yourself!

Wed, Jun 24, 2009 2:00 PM - 3:00 PM EDT
Sign up URL: https://www1.gotomeeting.com/register/277339377

NEW Customize Your Yahoo Store Shopping Cart

Learn how easy it is to customize your Yahoo Store shopping cart and start increasing your conversion rates.

Wed, Jun 24, 2009 9:00 PM - 10:00 PM EDT
Sign up URL: https://www1.gotomeeting.com/register/793745833

Give Yahoo Store a Try - 2 Months FREE

2009-06-23T11:43:00.003-04:00

I love being a partner with Yahoo!

This year alone we have helped over 500 store owners open brand new Yahoo Stores.

We just got in some fresh new coupons where you can try out the Yahoo Store for FREE for 2 months.

This will give you a chance to see how friendly the Yahoo Store is and let me tell you....

Once you get started with the Yahoo Stores, you get addicted! At one time, I had over 10 stores!!

Now I love helping people creating the future they desire.

You are probably wondering how the Yahoo Store works.

No problem! Join me tomorrow at 2:00 PM Eastern for our Open for Business Webinar and I will show you. Sign up at:
https://www1.gotomeeting.com/register/277339377

Are the Yahoo Stores SEO friendly? Watch the video below and you tell me :)

After you have watched the video, give our office a call and find out how you can get your 2 months free. Just call 888-312-7839

$100 Gift Card for Father's Day From 1 Choice

2009-06-21T15:25:00.001-04:00

Happy Father's Day to all you wonderful Dads out there!

I know that I would not be here today without the love and support from the two men who raised me - My Daddy and My Poppa.

They are two wonderful men who mean the world to me and in honor of them our family wants to help your family.

We have issued a $100 Gift Card to you with no minimum spending.

Yes you heard me right.

We did this for Mother's Day as well and many store owners were able to get some awesome upgrades for their store!

If you are looking at purchasing a design package, give Rene a call in our office this week and she will give you the hook up!

Just use coupon code dad09 to receive your $100 Gift Card, but hurry! It expires on Friday.

http://www.1choice4yourstore.com/

Sincerely,

Shawna Fennell
1 Choice 4 Your Store

P.S. Your coupon code is good for any design package or feature from our Build Your Own Package page.

Internet Retailer - Great Education

2009-06-17T10:02:00.000-04:00

Hey Guys :)

We have been super busy here in Boston and have not had a chance to post the awesome education here at Internet Retailer.

But NO worries...we will be posting the information this weekend so you get all the good stuff!

Internet Retailer - Yahoo Booth Schedule

2009-06-15T11:29:00.004-04:00

We are here in Boston and heading to the start of Internet Retailer tonight - VERY excited.

If you are here as well, make sure to come say hello to me and momma!

We will be in the Yahoo Booth tonight from 5:45 PM until 7 PM with free goodies :)

So come by and see us as soon as you can before we run out!!

You can also catch us Tuesday:

9am - 11am; 4:30-5:30pm

And on Wednesday:

12pm - 2pm

On Thursday we will have a table at the Yahoo Merchant Summit and I will also be speaking on one of the panels.

We will be posting lots of great updates and information on Twitter this week so make sure you are following me:

http://twitter.com/shawnafennell

If you aren't using Twitter yet, wow you are missing out!! Visit www.twitterforbusinessbook.com to download our free eBook.

While you are there, you can watch the rebroadcast of our Twitter For Business Webinar as well!

Twitter For Business Webinar - Watch the Video

2009-06-12T09:40:00.002-04:00

Hi Guys!

I am just about to walk out the door to head out for mine and moms roadtrip to New York City and then to Boston for Internet Retailer Conference. Yes, I promise to bring you back LOTS of great education from the conference!

In the meantime, the Twitter for Business Webinar was a HUGE success. We had a wonderful crowd join us and everyone who was there said that they learned ALOT!!

This was great news for me as I want to give you guys great education.

We covered many different topics and have a free ebook for you to download as well!

So make sure to check out it out :)

Watch the Twitter for Business Webinar

P.S.

Make sure to follow me on Twitter for the latest updates!

http://twitter.com/shawnafennell

Coupon Expires Tomorrow

2009-06-11T20:05:00.002-04:00

Hi!!!

Just wanted to remind you that the 50% off coupon for all of our Video Series and E-books AND $300 off any design package will expire tomorrow so grab them up now.

I hurried up and added our BRAND new Twitter for Business Kit to the website so you can use the 50% off coupon on some awesome education!!

It has over 30 (yes I said THIRTY) different video tutorials. You will love it.

Plus you will get to download our newest e-book Twitter for Busines, you will get a copy of our webinar Twitter for Business, and trust me... It was an awesome webinar!!

Just use coupon code 50video for education and new300 for the design package, but do it asap!

If you have ANY problems applying the coupon, just make a note in the comments and we will take care of it.

Me and Momma are leaving tomorrow for Internet Retailer in Boston so make sure to catch our updates on Twitter!!

http://twitter.com/shawnafennell

http://twitter.com/rene_aka_mom

Watch our blog for updates too and I will talk to you soon!

Sincerely,

Shawna Fennell

P.S.

Make sure to grab your copy of Twitter for Business Kit. I promise...it's good!

http://www.1choice4yourstore.com/twitter-for-business-kit.html

I will have the rebroadcast of our webinar up by tomorrow morning and will post the link on our blog!

Twittering For Business Webinar

2009-06-10T10:13:00.002-04:00

If you aren't using Twitter for your business, you are REALLY missing out.

You can use Twitter to:

Increase brand awareness
Connect with customers
Increase customer loyalty
Increase sales
And so much more!

Which is why tonight we are having the Twitter For Business Webinar.

Join us as we learn step-by-step how to create a Twitter account, customize your profile, create a custom background, tools you need to use, and how to use twitter for your business.

https://www1.gotomeeting.com/register/252325632

I look forward to seeing you there!

P.S. Before I forget, make sure to follow me too on Twitter :)

http://twitter.com/shawnafennell

I royally screwed up!!

2009-06-08T13:04:00.002-04:00

This weekend I was trying to be productive. I made all of our Yahoo Store videos larger and easier to see. Made a few RTML changes, published the website, and gave myself a pat on the back.

This morning I found out that I also removed our order button *WHOOPS*

Yeah...big screw up!

We had SEVERAL emails from customers wanting to order our new Video Marketing Kit and eBooks this weekend. But they were unable to because of my screw up.

So first let me say that I am SO very sorry.

Second, let me give all of you a 50% coupon on all of our Video Series, Learning Kits, and Do It Yourself Kits because I was such a huge dork.

http://www.1choice4yourstore.com/yahoo-store-training.html

I still can't believe I removed our order button. *hanging head in shame*

Use coupon code 50video and while you are there make sure to sign up for our Twitter For Business Webinar coming up on Wednesday.

Again, I am SO very sorry for being such a dork and thank you for putting up with me :)

Sincerely,

Shawna Fennell

P.S. Hurry up and use your coupon code 50video now. It is expires in a few days.

Need to Speed Up Your Computer?

2009-06-05T13:37:00.003-04:00

I don't know about you, but I go INSANE when my computer starts running slow.

Perhaps we all live in a new world where we want instant gratification.

Whatever the reason, we all want our computers to run at their best.

1 Choice has just released another new video series and this time we are tackling the problem of slowwwwwww computers.

The Speed Up Your Computer Video Series contains 6 lessons to help you speed up your computer before you do what I want to do....

Throw a hammer through it!

Check out this great series here:
http://www.1choice4yourstore.com/speed-up-computer.html

Want a free copy shipped to your door?

Purchase any video from our Video Training Center, plus add the Speed Up Your Computer Video Series to your shopping cart, use coupon code "speed" and you will get your copy free.

You know I love to hook you up :)

So no more kicking your computer and I will talk to you very soon!

Americans Viewed a Record 16.8 Billion Videos Online in April

2009-06-04T16:50:00.003-04:00

Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April.

Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March.

YouTube.com accounted for more than 99 percent of all videos viewed at the property.

Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

Other notable findings from April 2009 include:

78.6 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 385 minutes of video, or 6.4 hours.
107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
The duration of the average online video was 3.5 minutes.

Yet another reason why you need to be adding video to your website TODAY!

Aren't sure how? Check out our Video Marketing Kit!

The Camtasia Studio video content presented here requires a more recent version of the Adobe Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.

Read the full press release at comScore

Yahoo Store Updates Order Emails - Nice Features Added!

2009-06-04T14:04:00.006-04:00

Yahoo has recently made some MUCH needed enhancements to the back end of the Yahoo Store.

The first big one, order number prefixes!

We get at least one phone call or email asking us how to change the order number information that your customer receives.

Instead of your client being told their order number is yhst-1212121212112-567 you can put "1choice4frogs-567" and make it your own.

The second change, customize the sender name for emails!

Check out our video below to learn how to change your order number prefixes and customize the sender name in your emails.

You can purchase the Video Marketing Kit seen in the video at:
http://www.1choice4yourstore.com/video-marketing-kit.html

Other enhancements in this update include:

Limit shipping address state selection in checkout
New “Minimum Purchase Includes” option in Coupon Manager
PayPal Express Checkout: shipping address options

You can read the Yahoo Store Blog for more information

New E-Book, New Kit, New Newsletter

2009-05-28T15:50:00.003-04:00

I know that you are super busy so let me get to the meat of it all or you can just go to:

http://www.1choice4yourstore.com/may-2009-news.html

We have a new free ebook from Seth Godin (yes the marketing genius).

We have a new kit thanks to the new CEO of Yahoo!

Carol stated in an interview yesterday that video advertising will increase 400% by 2011 so we created a Video Marketing Kit with all the tools you need to start creating videos today.

Special introductory pricing too :)

We combined all the information from her interview, the new e-book, and more information on our new kit into May Ystore Newsletter which can be found at:

http://www.1choice4yourstore.com/may-2009-news.html

We hope to see you there!

Sincerely,

Shawna Fennell

P.S. The interview with Yahoo's new CEO was AWESOME. I absolutely fell in love with her. Even after she dropped the f-bomb! She talks about branding, advertising, Yahoo's future and so much more so make sure to check it out!!

http://www.1choice4yourstore.com/may-2009-news.html

Adding Multiple Products To Your Yahoo Store

2009-05-27T12:34:00.001-04:00

I hope you had a great Memorial Weekend! I sure did at my first ever Indy 500 :)

However, now it is time to get back to work and today we have scheduled 2 webinars focused on opening and adding products to your Yahoo Store.

The beginning part of the webinar will focus on the 5 steps of starting a Yahoo Store and the last part of the webinar will focus on how to use a database to upload hundreds (even thousands) of products at once.

This webinar will be at 2PM and 9PM Eastern time today so that you can pick a time that works best with your schedule.

http://www.1choice4yourstore.com/open-for-business-webinar.html

I look forward to seeing you there!!

Sincerely,

Shawna Fennell

P.S.

Have you checked out our new Rock Star SEO Videos? They ROCK!

http://www.1choice4yourstore.com/seo-webinar.html

Rebroadcast of SEO Webinar Available

2009-05-22T16:25:00.001-04:00

Hello!!

I am just about to take off for our family trip to the Indy 500 and I wanted to let you know that the rebroadcast of our SEO webinar is now available.

http://www.1choice4yourstore.com/seo-webinar.html

Let me tell you, our SEO webinar ROCKED!

In fact, it was over 90 minutes long because we covered so much information!!

You see, Google has made some MAJOR changes lately. We learned what those changes were and how they affected your website.

Make sure you catch the rebroadcast if you were unable to make it.

I also put together a SEO Rock Star CD Package which you can check out as well.

http://www.1choice4yourstore.com/seo-webinar.html

I hope you have an awesome Memorial Day Weekend!!

Sincerely,

Shawna Fennell

P.S. If you Twitter, add me so we can chat this weekend :)

http://twitter.com/shawnafennell

Google search has changed - Is your website ready?

2009-05-20T11:53:00.001-04:00

If you have not been keeping up with Google, there has been a LOT
going on.

Google Search has changed

AND

Google has also implemented behavioral ranking.

It is extremely important that you understand what this means to
your website and how these changes will affect your search engine
rankings.

Tonight as part of our Webinar Wednesday month we will be
discussing the updates to Google, as well as the changes you need
to implement on your website today.

Sign up now at:

https://www1.gotomeeting.com/register/562796816

Sincerely,

Shawna Fennell

P.S. We have something special that we are going to give to all
attendees! Make sure you are there!!

If you missed any of our other webinars this month, we have
rebroadcasts available at:

http://www.1choice4yourstore.com/webinar-wednesday.html

April 2009 U.S. Search Engine Rankings

2009-05-18T13:15:00.000-04:00

Google Sites led the U.S. core search market in April with 64.2 percent of the searches conducted, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.2 percent), Ask Network (3.8 percent) and AOL LLC (3.4 percent).

comScore Core Search Report* April 2009 vs. March 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch
Core Search Entity	Share of Searches (%)
Core Search Entity	Mar-09	Apr-09	Point Change Apr-09 vs. Mar-09
Total Core Search	100.0	100.0	N/A
Google Sites	63.7	64.2	0.5
Yahoo! Sites	20.5	20.4	-0.1
Microsoft Sites	8.3	8.2	-0.1
Ask Network	3.8	3.8	0.0
AOL LLC	3.7	3.4	-0.3

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 14.8 billion searches at the core search engines, up 3 percent from March. Google Sites accounted for 9.5 billion core searches, followed by Yahoo! Sites with 3 billion and Microsoft Sites with 1.2 billion.

Catch the full details at comScore

Would You Like Fries With That?

2009-05-15T13:53:00.003-04:00

Do you know why your favorite fast food restaurant asks you if you want fries with that?

BECAUSE IT WORKS!

Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

In fact, Yahoo revealed that by implementing their automatic cross-sell feature...

Store owners see an increase of 30% in average sales.

That is truly awesome!

Starting today, I want you to have your customer service people asking for the up sell when customers call to place an order over the phone.

Find a product within your store that your average customer would want.

As you take your customers order, simply ask them:

"Would you like to add PRODUCT NAME to your order?"

The worst they could say is no :)

So now it is my turn to offer you some fries!

We know that things are tight and I want to help you increase your sales.

Purchase a Level 2 or above and we will upgrade you to the next level - FREE

You can save up to $1,000!!

Example:

Order a Level 3 design and Upgrade to a Level 4 for FREE

Simply put in the comments field of your order - Upgrade My Package!

But you need to hurry, this special offer will end soon.

We will be in the office tomorrow from 12:00 PM to 5:00 PM Eastern time answering your questions and if you are on a tight budget... give us a call.

We can always work out a payment plan!

My Son Just Schooled Me On Usability

2009-05-14T13:38:00.003-04:00

We have been creating several different educational discs around here lately.

I wanted our discs to be shipped in these plastic sleeves that looked much nicer than the usual white paper sleeves.

However, as my son was placing the discs into the sleeves.... he became frustrated and came to me.

Here is how the convo went:

Andy: "Mom you need to get rid of these plastic things."

Me: "Why? They look nice."

Andy: "Mom it's hard to put the discs in."

Me: "Ok... I think you are trying to get out of work." (I am thinking typical teenager)

Andy: "But Mom (I hate that name...But Mom to the rescue!), if I have a hard time putting the discs in then your customers won't be able to get them out easily. That's why the paper sleeves are better. Plus the paper sleeves are more flexible and you can get the cd out without touching the back. People get real weird about putting their fingertips on the cd."

Me: "WOW...good point. Switch to paper sleeves."

I forgot the most crucial aspect of business:

I was doing what I wanted instead of doing what was best for my customer.

Yahoo Store Tips By 1 Choice

Keywords Research Webinar Rescheduled For Tuesday the 7th

Webinar Tonight - Finding the RIGHT Keywords

How To Jump Start SEO To A New Ecommerce Website

Zappos CEO Understands How To Use Twitter

Did you get a copy of the Twitter for Business CD at Internet Retailer?

New Video Series - How To Create Promotional Videos

Two New Webinars Tomorrow

**NEW** Learn How Easy It Is To Open A Yahoo Store

**NEW** Customize Your Yahoo Store Shopping Cart

Give Yahoo Store a Try - 2 Months FREE

$100 Gift Card for Father's Day From 1 Choice

Internet Retailer - Great Education

Internet Retailer - Yahoo Booth Schedule

Twitter For Business Webinar - Watch the Video

Coupon Expires Tomorrow

Twittering For Business Webinar

I royally screwed up!!

Need to Speed Up Your Computer?

Americans Viewed a Record 16.8 Billion Videos Online in April

Yahoo Store Updates Order Emails - Nice Features Added!

New E-Book, New Kit, New Newsletter

Adding Multiple Products To Your Yahoo Store

Rebroadcast of SEO Webinar Available

Google search has changed - Is your website ready?

April 2009 U.S. Search Engine Rankings

Would You Like Fries With That?

My Son Just Schooled Me On Usability

NEW Learn How Easy It Is To Open A Yahoo Store

NEW Customize Your Yahoo Store Shopping Cart