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Thursday, February 28, 2008 I met the wonderful folks at the LookSmart booth and they gave me some great gift cards!! Purchase $100.00 in clicks and they will match that with an additional $100.00 in clicks. I only have 10 of these! First come first serve. Here are the details of the offer: LookSmart offers a budget-friendly alternative and a positive return for your marketing dollars. To redeem your $100.00 credit, simply go to adcenter.looksmart.com Click on the sign-up button and enter the coupon code below at check-out. You will need to input a refill amount of $200.00, in order to receive th3e credit in your Order Summary. Offer Expires 3/31/2008 Offer only good for first time LookSmart advertisers who set a daily budget of $10. Need assistance? Call 888-403-LOOK (5665) or email sales@looksmart.net IF YOU QUALIFY AND WANT THE GIFT CARD…. Please email us for your coupon code! by: 1 Choice 4 Your Store I was highly impressed with the level of information that Barbara Boser gave She has had over 60 articles reach the front page of Digg and this impressive I have placed her official bio below and hope you find her information as Barbara stated that Digg sends more traffic and creates more links than any Below are her tips for success! Your Profile
Be Prepared
Your Profile
Adding Friends
Voting
Submitting
Networking
What NOT to do!
Barbara Boser Barbara Boser oversees all social media marketing campaigns for 3 Dog Media, Having become a notable user in top social communities fairly quickly, In her spare time she writes for her community blog for Santa Clarita and her 3 Dog Media is a full service internet marketing company specializing in SEO, by: 1 Choice 4 Your Store This morning I started out watching Shari Thurow discuss Search Engine Shari started out with the 5 basic rules of web design. 1. Your Web site should be easy to read *Doorway page *Hallway page *Envelope pages *Mini or micro sites *Satellite sites *Attraction pages *Magnet sites *Channel pages *Shadow domains *Theme based sites *Advertising pages *Instant links *Permanent positions *Guaranteed positions by: 1 Choice 4 Your Store  The good folks from Google Adwords have given me 10 gift cards good for $50.00 of free advertising. The catch? You have to be opening a brand new account with Google Adwords. Here are the rest of the details: Promotional credit must be applied to a new Adwords account within 15 days of creating the account and is valid only for new Google Adwords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit am0ount. Subject to ad approval, valid registration and acceptance of the Google Adwords Program stand terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. One promotional credit per customer. Offer valid only for sign ups through the URL provided for the promotion, by advertisers whose credit card billing address is in the US or Canada. First come first serve! Email us now to get your $50.00 gift card. by: 1 Choice 4 Your Store Wednesday, February 27, 2008 We are now at Search Marketing Expo West in Santa Clara California! The weather is absolutely beautiful. Back home in Indiana they have a few inches of snow and more on the way. As for me in California, I think I may go in the pool as I am in no hurry to get back home to snow!! If you are anywhere near the San Jose area, get yourself over here to the Hyatt in Santa Clara. The good folks of SMX offer you the ability to get tons of education for $50.00. It's called an expo pass. You d0 not get to attend all of the sessions but the ones you are allowed to attend will be good ones! I will be back soon with updates and information from SMX West! http://searchmarketingexpo.com/west/2008/register.php by: 1 Choice 4 Your Store Melissa Salas, Director of Marketing from buy.com introduced the session by explaining why should you use video on your website. • Customers like to see what they are purchasing • Build your brand and credibility • Adds professionalism • Helps you open yourself to a wider market • Your videos can go viral bringing you in more traffic • Efficient sales tool • Adds credibility • Gives you more creative expression The panel included:
Now let’s get to the good stuff! The theme for the day…it is essential for websites to have video! In fact people expect video. Tim Carter, Founder, AskTheBuilder.com gave great advice on creating successful video. You want to solve a problem. People get on the internet for two reasons. 1. Pleasure 2. To solve a problem You need to create 30 second to 2 minute videos to solve their problem. (From Shawna - Whether that problem is how to fix a leaky sink or what they should buy for their mothers birthday. Solve their problem!!) It’s not about the quality of the video it is about the content. You want to help your visitors to solve a problem. Tim Carter also added that 1 single 40 second video on 1 product page increased sales 400%. The video focused on how to solve a problem! 1 40 second video created to inform NOT sale the customer on a product page increased sales by 400% Now that you understand that you absolutely need to add video to your website, Brian McCarthy, SVP Business Development, Revver gave some great advice for your new videos. 1. Streaming costs can be very expensive if you host on your own website. It is better to upload to a free server like Revver or YouTube 2. Affiliates now have the ability to add video 3. Once you create your new video, put your video everywhere! 4. The average video created is 2 minutes long 5. Most videos are watched from the workplace 6. Videos are searchable!! Make sure you use your keyword phrase as the title. Discuss your keyword phrase in the video as well. (From Shawna – Remember do not overdo this. Just like when you are writing content. You do not want to spam!) Gary Vaynerchuk, Host, Wine Library TV explained the most important thing is to talk about what you know. If what you know about are redheaded hamsters, then video about redheaded hamsters. There are people out there looking for that information. Find your niche. Find your passion and video about it. You put out something that is good and you will win. It is not about the quality of the camera, lights, or make-up. It is all about the content! Need help creating your video? The entire panelist loved the Flip Video! Take your video, plug into your computer, and upload. Done! It comes in all sorts of colors too! Cost around $150.00 and that is a great price! They all said it has great quality too! I will be buying one in the next few days and will let you know myself! Flip Video On Amazon by: 1 Choice 4 Your Store Tuesday, February 26, 2008 I had a wonderful lunch yesterday at Affiliate Summit. I met two gentlemen who were from Atlanta and Texas. They were new to Affiliate Marketing but their questions were the same as many of our Yahoo Store owners. How do I find a niche? How do I do keyword research? How do I optimize my pages for the search engines? How do I stand out and make money? The answer is the same whether you are building an affiliate website or you have are a store owner. Content You need to provide your visitors and the search engines with good quality unique content. Also, focus on the long tail keywords and start with keywords that less people are searching for. They are much easier to get #1 ranking for and they convert!! If you still need more help, make sure to visit our learning center. We provide free video tutorials, free e-books, and much more! by: 1 Choice 4 Your Store What a fantastic and wonderful way to meet new companies! Day 1 started out with a new concept for me. Instead of the traditional booths that you see at every trade show (yes those where here too) you were given a day to actually sit one on one with different companies and discuss their products and services. Affiliate Summit calls this the "Meet Market" This will explain a bit more about the process.... Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities. See who is hosting a table at the Affiliate Meet Market & Vendor Showcase. We met some great contacts and also found some really amazing services for Yahoo Store owners which we will be putting all together in our next newsletter for you! by: 1 Choice 4 Your Store Sunday, February 24, 2008 1 Choice is in Vegas for the Affiliate Summit and will be reporting back to you all the great information! Make sure you have signed up for our feeds so that you get all the great details as they come in! So what exactly is Affiliate Marketing? So let me give you an example. If I read a great book and I want you to read it, I can sign up with Amazon as an affiliate. When I send you the link, I use my new affiliate link. If you decide to purchase the book, then I get rewarded. They pay me for sending you there. That is Affiliate Marketing! Now on the other side of things, you can have affiliates selling your products for you. Great idea right?? I like affiliate marketing. You see, it is pay per performance. When you purchase Google Adwords, do you know for sure how many sales you will get? Nope. But you pay the same amount. When you have affiliates, they sell your products and you only pay when they get the sale! I will be bringing you more information including how to start your own affiliate program very soon. For now, I have to get dressed and head downstairs. It's time to register for Affiliate Summit!!! Bye for now, Shawna by: 1 Choice 4 Your Store Tuesday, February 19, 2008 1 Choice now has an affiliate program! 70% of our business has been referrals and return customers. We wanted to find a way to thank our customers for telling their friends and other business owners about us. As a matter of fact, we will give you $25.00 just for signing up! Please visit http://www.1choice4affiliates.com/partners to sign up and thank you again for telling your friends about 1 Choice! by: 1 Choice 4 Your Store So while I was traveling I was asked if I was LinkedIn. I said Linked who? I went to check out this interesting concept. LinkedIn is a social networking website for professionals like you and me. What is LinkedIn?LinkedIn is an online network of more than 17 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. Through your network you can:
Check out my profile and let's become linked together. Also make sure that you add links to your website from your portfolio page!!! http://www.linkedin.com/in/shawnafennell by: 1 Choice 4 Your Store Monday, February 18, 2008 Hello! This has been an exciting month for me. I have been doing a lot of Our new free video tutorials are helping store owners navigate through Our new free e-books are helping store owners understand what it Our new Mentor Program is helping store owners to achieve #1 Our designs packages are helping store owners to not only increase
Read our newsletter for more great information! http://www.1choice4yourstore.com/feb-2008-news.html Sincerely, Shawna Fennell by: 1 Choice 4 Your Store Saturday, February 02, 2008  Dan Miller, Vice President, Product Management, of American Greetings redesigns fail to live up to expectations since most of the time expectations were set based on aesthetic reasons (emotions) and not strategic purpose. When redesigning a website, you want to make sure that you identify a strategic objective and/or a user need. The design should be helpful, but invisible. When redesigning your website, you need to stay away from emotion. You don't Ask yourself: - Will this help our user complete their task? -Is their a benefit created for our user? -Is this new feature essential to the experience or just the latest "buzzword" You want to make sure that you focus on design solutions that increase -Provide clear navigation -Design for scan-ability (remember that people scan left to right) -Use clear labeling The biggest tip - Simplify common experiences (add to cart, check out, customization, etc). Your design should be helpful but not invisible. -The design should help users flow within your site and avoid causing the user to -Good design will guide users on a desired path - over designing will cause the path -Understand the effect that design plans on critical elements Test your website and tweak . Use data to assist you. Focus on a small Mr. Miller suggests to always watch your competitors:
A great speech and great information Mr. Miller thank you! The biggest advice I can give you when you are ready for a redesign is focus Offer them Shop By Price, Shop By Brand, give them the information they need Use "Recently Viewed Items" to add personalization to their shopping The second biggest advice I can give you is to make sure that you are working Need help? Give us a call and we will be more than happy to answer any by: 1 Choice 4 Your Store The theme for the Internet Retailer Web Design Conference you might want to read: Hello From Miami Internet Retail Conference!Let’s pick up where we left off by discussing some of the Jennifer Bailey, Usability Services Manager from ForeSee Results, provided
Another phenomenal speaker was Shari Thurow ,Founder and SEO Director of Omni Marketing Interactive. She has a wonderful book called; "Search Engine Visibility" and she offered the following tips:
I will be back with more information! Stay tuned! by: 1 Choice 4 Your Store Friday, February 01, 2008 In the middle of a great conference on web design and usability, I was emailed the news about MSN’s offer to buy Yahoo! Don’t you love Smartphone’s? So how can I concentrate now? My mind is racing with the wonderful opportunities of a merger between the two. And since the price of Yahoo! Stocks jumped over 50%, obviously Wall Street sees the opportunities too. How will this affect your Yahoo! Store (The Yahoo Merchant Solutions)? The significant offer that MSN has made to buy the Yahoo indicates the value of the Yahoo Brand. Microsoft is saying Yahoo is worth $45 billion, regardless of what the stock price is. Currently, with the stock's rise, Yahoo is valued at around $37 billion, according to the market. Stay tuned for more details. We will update you as soon as we hear more. by: 1 Choice 4 Your Store Big news on business front, Microsoft has offered $44 billion to buy Yahoo. Read the full article here. by: 1 Choice 4 Your Store |
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