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Thursday, April 26, 2007 Wednesday, April 25, 2007
by: 1 Choice 4 Your Store Monday, April 23, 2007 Innovation - Expansion - Diversity – Three of the words you need to know in order to continue your success with your online store. First innovation. How can you be innovative when you do not create the product you sell? This goes back to our three words you need to remember as you continue to build your store - Content, Content, Content. How do you market your products when there are hundreds of other sellers marketing the same products? Through creatively content is how! Tell a story about your product that makes your target customer become emotionally involved in the purchase. How is this product going to benefit them? Do you offer lower cost, better customer service, or more information before they purchase? All of this is done through content. So be creative when you add content to your site or send your customers a newsletter. Do you know who your target customers are.? The more you know about your target customers, the more you know what it takes to have them commit to you for their purchase. How do you get to know them? Here is a creative idea - Call them! After the purchase, call and thank them. Tell them how much you appreciate their business. Ask what you can do to make their shopping experience more rewarding. This kind of data in invaluable for marketing your product. Expansion for an online store is as simple as expansion for a brick and mortar store. Grow your inventory so you can serve your customers. So what kind of products do you add to your store? It depends on what your target customers are looking for. What do they buy? What do like to read about? What can you do to increase a favorable buying experience? If you carry 1000 items that your customers shop for, add another product line that appeals to the same customer base. Expand your website from 1000 pages to 5000 pages by adding another dropper shipper. Give your target customer more choices. And finally diversity! You have heard the expression of diversifying your portfolio. So now think of your portfolio as your online store. Let’s say your target customers are active, trendy young adults. You sell products to this customer base that shops mostly in the spring and summer (swimsuits let’s say). Now open another store that sells to the same customer base but they shop in the winter (ski outfits). Or let’s diversify another way. You sell gift candles. Your sales are steady throughout the year but increase considerably during the Christmas season. So diversify this time by opening on online store that sells to a total different customer base. Security products that have a steady base no matter what the season. So when you are ready to jump to the next level with your online store, remember those three words - Innovation, Expansion, and Diversify. by: 1 Choice 4 Your Store Tuesday, April 17, 2007 Have you or are you considering hiring a millennial? There are advantages to hiring these young kids but also some drawbacks. Entrepreneur Magazine has a great article on some dos and don't s on hiring the youngsters. Read it here: http://www.entrepreneur.com/magazine/entrepreneur/2007/april/175868.html by: 1 Choice 4 Your Store Lots of us travel with a laptop these days. Here are a few tips on how to care for that computer while traveling. http://tech.yahoo.com/gd/how-not-to-pack-a-laptop/200098 by: 1 Choice 4 Your Store Monday, April 16, 2007 If you ever need to get in touch with Google here is a good place to start. It lists a bunch of departments that are a great help. http://blog.outer-court.com/archive/2007-04-13-n13.html by: 1 Choice 4 Your Store Danny Sullivan is well known in the SEO world, formerly with Search Engine Watch and now over at Jupiter Media. Here is a question and answer session with him found over at Seoroundtable. http://www.seroundtable.com/archives/013091.html by: 1 Choice 4 Your Store Here is an article over at Seoroundtable listing fifty plus sessions that were written about by their staff. A lot of great info to read through. http://www.seroundtable.com/archives/013106.html by: 1 Choice 4 Your Store Sunday, April 15, 2007 Yahoo Tech news ran a story about some researchers considering scrapping the net as we know it and starting over. Security, mobility and other challenges are some of the reasons they feel they need to redo the net. See the article here: http://news.yahoo.com/s/ap/20070414/ap_on_hi_te/rebuilding_the_internet_8 by: 1 Choice 4 Your Store Thursday, April 12, 2007 Another piece of coverage of the NY SES conference. Here the major Search ad networks, GOOGLE, Yahoo, Microsoft, Ask.com, and AOL give a pitch about what their respective networks are looking at. Posted at Seoroundtable found here: http://www.seroundtable.com/archives/013061.html by: 1 Choice 4 Your Store Here is an article on duplicate content that gives highlights of the discussion at the SES conference in New York. Featured speakers were Shari Thurow, Mikkel deMib Svenden, and Anne Kennedy. The article at Seoroundtable can be found here: http://www.seroundtable.com/archives/013057.html by: 1 Choice 4 Your Store Seoroundtable has what looks like a transcript of a presentation on converting visitors into buyers. It features Bryan Eisenberg (BE), Future Now and Michael Sack (MS), Idearc Media Corp. Its a good discussion of some reasons why people do not buy and why. It can be found here: http://www.seroundtable.com/archives/013058.html by: 1 Choice 4 Your Store Wednesday, April 11, 2007 Shari Thurow was a speaker at the New York SES show this week. She spoke about designing a site appropriately for people first and then search engines. Her remarks were written about over at Pandia.com. The complete article can be found here: http://www.pandia.com/sew/414-web-design.html by: 1 Choice 4 Your Store Tuesday, April 10, 2007 Over at Yahoo Search Marketing Blog, they have announced that Yahoo will require shorter 70 word descriptions for all ads. This should begin in June, and long descriptions will only be shown in certain formats. See the article here: http://www.ysmblog.com/blog/2007/04/05/think-short by: 1 Choice 4 Your Store Monday, April 09, 2007 The New York Times recently published an article about a several studies showing how multitasking stops or slows productivity. Estimates are that it costs $650 billion each year. One of the studies done on Microsoft employees showed it took 15 minutes to get back on task after answering an email or instant message. Very interesting article look at it here: Slow Down, Brave Multitasker by: 1 Choice 4 Your Store Friday, April 06, 2007 Yahoo announced a search update as well as information that they will be covering at the SES in New York next week. The article can be found at ysearchblog.com or here: http://www.ysearchblog.com/archives/000430.html by: 1 Choice 4 Your Store Thursday, April 05, 2007 Search engine land has an article on Four Steps To Better Business Leads From Search Here is the link: http://searchengineland.com/070404-080341.php by: 1 Choice 4 Your Store Seoroundtable has a snippet about the importance of age and your seo ranking. Read it here: http://www.seroundtable.com/archives/012970.html by: 1 Choice 4 Your Store Wednesday, April 04, 2007 If you are considering or already using local search you may want to see this aritcle at searchengineland.com. http://searchengineland.com/070402-100045.php by: 1 Choice 4 Your Store Google is seeking input on spam. Here is a blog, at searchengineland.com, talking about violations of Webmaster Guidelines and how Google is responding to spam reports. Here is the article: http://blog.searchenginewatch.com/blog/070329-110132 by: 1 Choice 4 Your Store Yahoo updated its paid search in Februray, with the Panama upgrade. Here is an article from Searchengineland.com that talks about some of the results seen so far. Article: http://searchengineland.com/070403-154651.php by: 1 Choice 4 Your Store Here is an article laying out the argument that the newness/freshness of your content has value. Its over at www.seroundtable.com here is the link to the aricle itself: http://www.seroundtable.com/archives/012966.html by: 1 Choice 4 Your Store | ||
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