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Welcome To 1 Choice 4 Your Stores Yahoo Store Blog Packed With News, Information and Tips and tricks written specifically for Yahoo Store Owners By Store Owners covering Marketing, Design, SEO, and a whole lot more! Saturday, July 29, 2006 Every company goes through slow periods...yes every company. Sometimes this happens because they sell seasonal type of products. Sometimes this happens because of holidays. Sometimes this happens because people are worried about spending money. We are seeing alot of this right now in the ecommerce industry as a whole. With the rising prices of gas and the current events going on overseas....people tend to tighten up the funds. So what should you do to get through these periods?
Write content!!! - This is one of the most important aspects of your online marketing. Yet so many store owners ignore this detail. They do not have the time when starting their business to write Would you like an idea of just how many sites there are using the same content? Take a sentence of the manufactures description and copy this now. Now go to www.google.com and paste the text into the search field. Place quotes around this text and hit enter. Now my very first store was selling software. HUGE competition. Microsoft Office was always a great seller. So let me do a comparison. I found the product description for Microsoft Office 2003 Pro by going to: Now I take the first sentence which is "Office 2003 Editions can help organizations and their employees transform information into impact" and put it into google. Results 1 - 10 of about 15,700 for "Office 2003 Editions can help organizations and their employees transform information into impact". Over 15 THOUSAND!!! Thank god I am not in that field anymore *laughing* Just to make sure. I am going to take the 3rd paragraph and use the first sentence for my search. Maybe that sentence I chose was used for something else. Web Results 1 - 10 of about 844 for "Streamline communication and collaboration between internal and external team members using the desktop productivity programs that many people rely on every Hmmm 844 websites are using the exact same description. Can someone say duplicate content? Google is your monster that you need to be happy. Almost half of your customers will come from this 1 single search engine. Google makes alot of money on your advertising dollars. How much are they worth? Yeah you helped them to become rich and they want to stay #1 and keep making the big bucks. If their customers searched for something and found the exact same thing over and over and over again....that customer will go on to another search engine to find what they want. Google loses money. So with 844 sites having the exact same content....how many of those will get in the top 10? Out of the 844 sites that we found above...not one came up in the top 10 in my search for Google for Microsoft Office 2003 Pro. Not one. What did come up was 10 unique websites giving me an overview of the product, price comparison for the product, review of the product, etc. Each of those top 10 results had UNIQUE content.
I know what you are thinking. I have soooooooo many products and rewriting all of them would take me forever. To that I ask you....... 1. How much money are you paying in advertising so that you can be on the first page? 2. How much money would you save if you were listed in the top 3? 3. Do you want to continue using the same boring descriptions and throw away your profits. Yes you are throwing away your profits. Let me show you: a. You make this much in sales each month - b. From those sales you make this much in profit - c. During that month you spent this much in Pay Per Click - So if my answer to A is 100. My answer to B is 20. My answer to C is 10....What a waste of good money. So now that I have opened your eyes....We should cover what you should do now. Stay tuned...that comes in part 2! by: 1 Choice 4 Your Store Tuesday, July 25, 2006 Building a new Ecommerce store is not difficult, but growing, marketing, and expanding your online store can be difficult if you do not have the tools necessary to be successful. Here are a few tips to follow: 1. The first thing you need is knowledge. The world of online marketing is changing constantly as technology improves and more people have access to the Internet. You must keep up with the information necessary to continue to market your products to your customers. 2. Be organized. Develop a marketing plan that you can review. State your goals. Monitor and revise your marketing plan as necessary to accomplish your goals. 3. Ask for help. If something is not working, ask why. Contact other Yahoo store owners and ask them what has worked and what hasn’t. Look for forums that you can join. And call us! We are here to help. A successful Ecommerce store can be rewarding in many ways – especially financially! by: 1 Choice 4 Your Store Wednesday, July 19, 2006 Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. In fact, Google actually uses a number of spiders to crawl the Web. You can catch these spiders by examining your log files. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot. GoogleBot Googlebot, as you probably know, is the search bot used by Google to scour the web for new pages. Googlebot has two versions, deepbot and freshbot. Deepbot is a deep crawler that tries to folow every link on the web and download as many pages as it can for the Google index. It also examines the internal structure of a site, giving a complete picture for the index. Freshbot, on the other hand, is a newer bot that crawls the web looking for fresh content. The Google freshbot was implemented to take some of the pressure off of the GoogleBot. The freshbot This means that the more you update your web site with new, quality content, the more the Googlebot will come by to check you out. If you'd like to see the Googlebot crawling around your web property more often, you need to obtain quality inbound links. However, there is also one more step that you should take. If you Creating a Google sitemap allows you to communicate with Google, telling them about your most important pages, new pages, and updated pages. In return, Google will provide you with some The next Google bot in our lineup is known as the MediaBot. MediaBot - used to analyze Adsense pages MediaBot is the Google crawler for Adsense Publishers. Mediabot is used to determine wich ads Google should display on Adsense pages. Google recommends that webmasters specifically add a command in their robots.txt file that grants Mediabot access to their entire site. To do this, simply enter the following code into your robots.txt file: User-agent: Mediapartners-Google* Keep in mind that ads can still be shown on a page if the MediaBot has not yet visited. If that is the case, the ads chosen will be based on the overall theme of the other pages on the site. If no ads can be chosen, the dreaded public service announcements are displayed instead. There is a strong debate over whether or not the MediaBot is giving websites with Adsense an advantage in the search engines. Even Matt Cutts has confirmed that the Adsense Mediabot has indexed webpages for Google's main index. He states, "Pages with AdSense will not be indexed more frequently. It's literally just a crawl cache, so if e.g. our news crawl fetched a page and then Googlebot wanted the same page, we'd retrieve the page from the crawl cache. But there's no boost at all in rankings if you're in AdSense or Google News. You don't get any more pages crawled either." Matt Cutts claims that your website does not get any advantage by using Adsense. However, in my mind, simply getting your site updated in and of itself is an advantage. This is very similar to Google Analytics, which also promotes a slightly higher degree of spider activity. Those who run Google Analytics on their site can expect additional spider activity. However, you certainly shouldn't depend on any of these tools for getting your site indexed. The key to frequent spidering is having quality inbound links, quality content, and frequent updates. Have images on your site? If so, you have likely been visited by our next Google spider, the ImageBot.
The Imagebot prowls the Web for images to place in Google's image search. Images are ranked based upon their filename, surrounding text, alt text, and page title. If you have a website that is primarily image based, then you would definitely want to optimize your images to receive some extra Google traffic. On the other hand, some web sites may not benefit from Google image search. In most cases, the traffic from the Image search engine is very low quality and rarely converts into buyers. Many One of the few exceptions I would make is if you have a site dedicated to downloadable images. Our final bot is completely dedicated to the Google Adwords program. AdsBot - Checks Adwords landing pages for quality AdsBot is one of Google's newest spiders. This new crawler is being used to analyze the content of advertising landing pages, which helps determine the Quality score that Google assigns to your ads. Google uses this Quality score in combination with the amount you are willing to bid to determine the position of your ads. Therefore, ads with a high quality score can rank higher even if other advertisers are paying more than you. This is one of Google's many efforts to ensure that they are delivering the best results to their users. Today's Google bots are becoming more advanced all the time. However, nothing beats relevant, quality, updated content. Deliver that and the search engines will eat it up. by: 1 Choice 4 Your Store Friday, July 14, 2006 Looks like Google is updating again! We noticed last night that Pagerank had been updated as well as backlinks. We hope to see a major dance soon as well! How did your site do? by: 1 Choice 4 Your Store Wednesday, July 12, 2006
If your mind is not on the quickly approaching Christmas Season...why not??!! Most store owners realize too late that their website needs help during their busiest time of the year...Christmas. Read More
Google Sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results. Have you taken our online course called Yahoo Store Editor 101. The main focus of this course is to help you move around within the Yahoo Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our subscribers. You can use the course for teaching new employees too!
Also Included: Marketing Plans for your Ecommerce Business Our July Newsletter can be read in full by: 1 Choice 4 Your Store Monday, July 10, 2006 Blog is short for Web Log or Weblog and the Blogosphere is
Jason OConnor is President of Oak Web Works, LLC
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by: 1 Choice 4 Your Store Saturday, July 08, 2006 Treat Yahoo as both a directory AND a search engine. Yahoo offers a number of different search To select your categories, type in your selected keywords in a Yahoo query, and study the results. Your site does not belong where you believe your target audience is searching. Your site's actual content should accurately reflect the category or categories you wish to be listed under. by: 1 Choice 4 Your Store Friday, July 07, 2006 First let us apologize for not keeping up with our blog this last month. Things have been a little hectic lately with the change of URL. Still trying to work out the bugs but getting closer to The reason I am posting is because FINALLY Yahoo has done an amazing thing that each one of you need to check out immediately!! Google Sitemaps made easy. Can you believe it? I couldn't at first So the big question is...how did Yahoo make this easier on us? Let me show you! Too busy to deal with it? Let us do it for you. Order the Google Sitemap Set Up here and in the comments area, give us your log in details for Google. We will also need access to your First let us go to http://smallbusiness.yahoo.com/services/ (You may have to sign in) Now click on Store Manager. Look at the left side bottom under Promote and you will see Search Engines. Click on it, it won't bite I promise! Now look about half way down. You should see Create a Sitemap for your store Make sure you click enabled. Now click Done. This will take you back to the store manager page. There should now be a red star next to Publish Order Settings. Click on it and follow the directions to get it published. Once done we want to go back to the store manager and go back underneath Promote and click on Search Engines again. Ok now we have to let Google know about this site map and they want you to verify your site. Now don't worry this is very easy!!! Go to https://www.google.com/webmasters/sitemaps/login Log in using your Google Adwords account information. Register for new if you do not have one. We want to add a site. Make sure to add your site url like this: Do not put in store.MYURL.com or yahoo.store.net/MYNAME It MUST BE www.... Then you will need to get the file name to be verified from Google, provide the file name to Yahoo! to create the page for Google to verify, and then request verification from Google. To get the Sitemap Verification file name:
Google will check your site for an HTML file with the name they provide as verification of site ownership in the last step. Now how do you add this .html page that Google wants? Follow these instructions: Go into your store editor and make sure you are in advanced mode (You know you are in advanced mode when you see 2 lines of buttons. If you see only one line, click the red arrow at the end. This will get you into advanced mode) Now click on contents. Click New. For the id put in the 22 digit number that Google gives you. DO NOT PUT IN .HTML!!! JUST THE 22 DIGIT NUMBER. For type click item. Now in the name field just put Google Verification page. Now click update. Click on variables and click update (this will make sure Yahoo does a full update of your store). Then publish your site. Once your publishing is completed, your 22 digit html page will be ready to give to Google for verification.
Google will check to ensure you have created the page with the file name provided by them. If Google is unable to find the file, publish your Order Settings again as well as go into your store Now the last step. Go back to: https://www.google.com/accounts/ManageAccount Log in and click on Sitemaps Verified should have a check under it (if not, click to verify) Now click add a site map You will need to provide the URL that Yahoo gave you for your new Site Map. If you have forgotten, go back to store manager, click on search engines, and you will see the URL about half way down. It should look like this: http://www.YOURURL.com/sitemap.xml Click on Add General Web And put in the URL that was given by Yahoo. You will see pending until Google Verifies all is well. The great part is that on one Google Account, you can add multiple store URLs. So make sure you add ALL of your stores. If you have made it all the way, congrats on your new Google Sitemap. Grab a drink, site back, pat yourself on your back, then get back to work *wink* If you have any problems at all, just shoot us an email and we can try to help you! Too busy to deal with it? Let us do it for you. by: 1 Choice 4 Your Store |
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