Tuesday, October 29, 2013

If you happen to follow Yahoo Finance, you may have seen a pretty scary article yesterday:


Google Has Gone 'Dark': The search giant just ended a bunch of free data and people are freaking out

What is Google doing?


Normally you could go into your analytics and learn exactly which keywords people used to come into your site. You could tell which keywords had the best conversions.

Not anymore.

Google is now encrypting all organic searches. They will no longer show you which keywords your visitors used to find your website.

Can you show me what it looks like in my analytics?

Absolutely! Go to the bottom of this post and I show you how to find the encrypted search in Google and Yahoo Analytics.

So all my keyword data from Google is gone?

Google will still provide keywords to those who pay but, you only get to see the data from traffic you paid for. You still won't see your organic search traffic.

Where can I learn more?

I would recommend looking at our current newsletter. I put in some really great links that I think you will find helpful.

Is there another way of finding which keywords people used to find my site?

There are several options available for a work around. I'll be providing more links during our show today but, these will get you started.

 

How can I learn more?

  1. Today on our radio show Ecom Experts, I am discussing the best methods for getting the "Not Provided" keyword information.

    We are live at 2:00 PM Eastern and you can listen live by going to:
    http://www2.webmasterradio.fm/chat.html/

     
  2. Tonight at 7:00 PM Eastern, I am opening our weekly Group Coaching meeting to all 1 Choice customers so I can show you in detail how to get the data.

    You can sign up by going to:
    https://www1.gotomeeting.com/register/680164496
I hope you can join us for one of the above or both :)

I look forward to seeing you soon!

Sincerely,
Shawna Seigel



P.S. A lot of our customers want more information on our new Speed Service. We are releasing the new service to our Consulting and Group Coaching members first, our waiting list second, and then all of 1 Choice Customers.

Email me back if you want to be put on the waiting list :)



P.S.S.

Here is the analytics info!

In Google Analytics, click keywords under acquisition






You will see the number 1 spot is (not provided) for almost 90%.




Now let's check Yahoo Analytics. First change the reporting period to the month of October and click apply.


Under Marketing go to Search Engines & Referrers,  Organic Search Phrases / Keywords, and click apply.



We see our top 10 keywords and out of 505 First Time Visits, Google encrypted 494 of them.






by: Shawna Seigel



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Tuesday, October 22, 2013
The busiest shopping season of the year starts in less than 40 days. WOW

Where did the time go? To be honest, I have no clue.

What I do know, is that Google has been making a LOT of changes lately and you need to take action now.

Below are some of the questions we have been getting and I will be discussing this further today on my radio show Ecom Experts.

You can listen in live at 2:00 PM Eastern by going to:
http://www2.webmasterradio.fm/chat.html

What are the changes and updates Google has been doing?
  • Hummingbird - Announced  on September 26th
    Google basically rewrote the search algorithm. This new search impacted 90% of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using.
     
  • Penguin 2.1 - October 4th
    Google's Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way.
     
  • Google Encrypting Search - No more keywords for you
    Last year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see "Not Provided."

What can I do? 

  • Learn more about the latest updates. Try to understand what Google is trying to accomplish and why.
  • Once you get a sense of what Google is doing, look at your own website. Are you helping Google to accomplish their goals?
  • Work on increasing your conversion rate for EVERY page in your store. 
  • Work on lowering your bounce rate for EVERY page in your store.
  • Decrease your landing page load times - SPEED MATTERS!!
  • Become the answer that Google wants to provide their users.

How can I learn more about the updates?

Today on my radio show Ecom Experts, we will be discussing the latest updates and help you to create an action plan.

We are start at 2:00 PM Eastern and you can listen live by going to:
http://www2.webmasterradio.fm/chat.html

I look forward to seeing you there!!






by: Shawna Seigel



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Tuesday, October 08, 2013
Everybody knows that content is one of the most important things that you can do to help your search rankings.

The problem is...

Most people don't know how to create the content.

Join me today for my radio show Ecom Experts as we interview the author of  "How To Create More Content In Less Time."

You can listen live, chat with friends, and ask questions by going to:
http://www2.webmasterradio.fm/chat.html


We get started at 2:00 PM Eastern and I can't wait to see you there!






by: Shawna Seigel



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Tuesday, October 01, 2013
Over the last month, Google has been quietly updating their search formula.

The results - HUGE changes. It is estimated that over 90% of the search results have been affected.

Join us today for our radio show Ecom Experts as we discuss the latest update with Chris Malta (Founder, CEO, and Chairman of the Board of Worldwide Brands).

You can listen live, chat with friends, and ask questions by going to:

http://www2.webmasterradio.fm/chat.html

Chris and I will also be discussing how to create quality content that helps you convert customers and gain search engine traffic.

You don't want to miss this!

We are live at 2:00 PM Eastern.

Click the link below to join us and I look forward to seeing you there!!

http://www2.webmasterradio.fm/chat.html




by: Shawna Seigel



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