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Tuesday, October 22, 2013
The busiest shopping season of the year starts in less than 40 days. WOW

Where did the time go? To be honest, I have no clue.

What I do know, is that Google has been making a LOT of changes lately and you need to take action now.

Below are some of the questions we have been getting and I will be discussing this further today on my radio show Ecom Experts.

You can listen in live at 2:00 PM Eastern by going to:
http://www2.webmasterradio.fm/chat.html

What are the changes and updates Google has been doing?
  • Hummingbird - Announced  on September 26th
    Google basically rewrote the search algorithm. This new search impacted 90% of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using.
     
  • Penguin 2.1 - October 4th
    Google's Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way.
     
  • Google Encrypting Search - No more keywords for you
    Last year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see "Not Provided."

What can I do? 

  • Learn more about the latest updates. Try to understand what Google is trying to accomplish and why.
  • Once you get a sense of what Google is doing, look at your own website. Are you helping Google to accomplish their goals?
  • Work on increasing your conversion rate for EVERY page in your store. 
  • Work on lowering your bounce rate for EVERY page in your store.
  • Decrease your landing page load times - SPEED MATTERS!!
  • Become the answer that Google wants to provide their users.

How can I learn more about the updates?

Today on my radio show Ecom Experts, we will be discussing the latest updates and help you to create an action plan.

We are start at 2:00 PM Eastern and you can listen live by going to:
http://www2.webmasterradio.fm/chat.html

I look forward to seeing you there!!






by: Shawna Seigel



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