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Tuesday, May 21, 2013
Did you know women make more than 86% of the purchase decisions for the home?

That's a huge number!

Join us live at 2:00 PM Eastern for our radio show Ecom Experts as we learn more about marketing to these decision makers.

You can listen live, chat with friends, and ask questions by going to:
http://www2.webmasterradio.fm/chat.html

Our guest today is  Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing & Marketing to Women

Maria Reitan ignites momentum for some of the nation’s biggest brands with integrated communications strategies spanning public relations, advertising, digital and social engagement. As the chair of the agency’s Marketing to Women group, Maria harnesses the agency’s 23-years experience marketing to the country’s most coveted demographic and deploys that knowledge for the agency’s current and prospective clients.

For more than five years, Reitan has hosted a weekly marketing-to-women radio show on WebmasterRadio.fm. PurseStrings reaches tens of thousands of business professionals interested in communicating with the most powerful consumer in the country.

While concentrating predominately in the consumer products industry, Maria has counseled clients in a wide-range of fields – corporate communications, healthcare, financial services, home, food, hospitality and packaged goods. She helped Hasbro celebrate 60 years of Scrabble, successfully recast Rubik’s Cube with Millennials, found America’s Ugliest Door with Therma-Tru and made kitchen organization a must-have for Diamond Cabinets. Her current clients include Trane, American Standard, MasterBrand and Tempur-Pedic.

Prior to joining Carmichael Lynch Spong, Maria spent fifteen years in television news as an Emmy Award-winning news director and producer in Minneapolis, Chicago, Miami, Louisville and both Carolinas.


by: Shawna Seigel



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