Monday, April 30, 2012
You will not want to miss today's episode of Ecom Experts. We get started at 6:00 PM Eastern and I have a LOT to cover!
  • Google's Penguin Update
  • Google's Panda 3.5 Update
  • Negative SEO
  • Link Warnings
  • Over-Optimization
  • and much MUCH more
You can listen live, ask questions, and chat with friends by going to:
http://www2.webmasterradio.fm/chat.html

Remember, we get started at 6:00 PM Eastern!

See you there :)


P.S.

 
If you haven't heard about Google's updates yet, make sure to catch up by reading our latest newsletter!

 




by: Shawna Seigel



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Monday, April 23, 2012
I recently had the experience of remembering one of the hardest parts of selling online - shipping.

I loved getting orders, making money, and talking with the customers.

However, many hours were spent preparing shipments, boxing shipments, labeling shipments, and running to the post office.

You continue to get more and more sales and you even bring in the family to help you ship more products. Maybe you even get to the point where you hire someone else to do this for you.

  • Is there a better way?
     
  • Is there an easier way?
     
  • Is there a more profitable way?

Perhaps.

Join me today at 6:00 PM Eastern for my radio show Ecom Experts as we discuss Fulfillment by Amazon. We are also going to learn about the many tools available to help you work smarter not harder.

Is this the right answer for everyone?

No but, it might be the right answer for you.

So come join us. You can listen live, chat with friends, and ask questions by going to:
http://www2.webmasterradio.fm/chat.html

Don't forget, we get started at 6:00 PM Eastern!


P.S.

Make sure you check out our newsletter showing you how to use Long Tail Keywords to get more sales! Part two is coming out THIS Friday!




by: Shawna Seigel



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Friday, April 20, 2012
Today I was catching up on my reading over at Search Engine Land and found a few stories I thought I would share :)



Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame- The thing to look for here is the over-optimization penalty.

Too much SEO? Google's Working on an "Over-Optimization" Penalty For That - This is a must read.

How to Develop a Keyword Plan - Great article that goes along nicely with our newsletter on long tail keywords.

8 Products That Might Be On Yahoo's Chopping Block - Interesting thoughts. What do you think?

Home Depot to Correct Misleading Link Request - I find this article fascinating! Just when you think another big company things they can get away with cheating the search engines...wrong again!

No, Bing Doesn't Support Pagination Attributes to Consolidate Pages in a Series - Definitely worth reading if you have ANY Pagination on your website or even considering adding to your site in the near future.


by: Shawna Seigel



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Thursday, April 19, 2012
When it comes to social media, I always get asked the same question...

"Should I focus my time on Facebook, Twitter, LinkedIn, Pinterest, or all of them?"

The answer is quite simple.

Where are your customers?

That is where you need to be.


A simple concept yes and one we just recently discussed this last Monday on our show Ecom Experts.

Then we came across this awesome infographic by Zintro that (we hope) will help you locate your customers in the social media sphere.



by: Shawna Seigel



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Tuesday, April 17, 2012
It happens to everyone. We agree to blog every single day or Monday thru Friday. We start off strong and yet...

Something goes wrong.

Yes, this even happens to me.

I have fallen off the blogging wagon.

What went wrong?



Everything started out perfectly. I wrote our newsletter back in March, I said I was going to blog first thing in the morning right along with you, and I was perfect for about 10 days.

Then life happened.

Our kids bought their first home but, needed help with tiling and painting. My husband (god love him) has been there almost every single night lending a helping hand.

I know that I have to be in bed early in order to get up at 6:00 AM to do my 2 hours of lap swimming but, cannot sleep without my Mike next to me.

Late nights mean... Shawna needs naps. Naps mean... no time for blogging. UGH!

So I fell off the wagon.

How do we get back on the wagon?



That part is easy. Just get back on!

Pretend you never even fell off. If you were on a diet and lost 40 pounds, then for one day you ate a yummy piece of cake… would you quit your entire diet from that point on? No.

The next day you would work twice as hard and get moving!

We can do the same and we WILL do the same. You and me together :)

We can fall off the wagon when life gets in the way but, we have to remember....

We get back on so we can enjoy the ride.



by: Shawna Seigel



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Monday, April 16, 2012

My guest today, Chuck Hester, is a pay it forward power networker on LinkedIn and we will be with me today discussing:
  • What is LinkedIn and is it right for all businesses?
     
  • How important is LinkedIn to business and customer relations?
     
  • Do you believe that social media is the be-all, end-all in marketing for business?
     
  • What are three tips on how to use LinkedIn effectively?
     
  • and much much more!
You can listen live, share your LinkedIn URL, chat with friends, and ask questions by going to:
http://www2.webmasterradio.fm/chat.html

Don't forget, we get started at 6:00 PM Eastern!


P.S.

Make sure you check out our newsletter showing you how to use Long Tail Keywords to get more sales!


by: Shawna Seigel



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Friday, April 13, 2012
When I first heard the term "long tail keywords" I was confused!! What the heck is a long tail and why will it help me get more sales?

Well, it has been 8 years since Chris Anderson of Wired Magazine coined this phrase after seeing how Amazon made most of its revenue from specialized books and not huge best sellers. However, it's now 2012 and there are still people wondering the same thing...

What is it and how can it help me create more sales?

I hope to answer your questions in our newest newsletter. I have also included:
  • Video Tutorial for creating SEO friendly page urls in your Yahoo! Store
     
  • Links to our most popular blog posts this last month including a 5 part series on where to find great content for your blogs
     
  • Recent interviews discussing SEO Strategies, SmartSourcing, and Panda Updates.
You can read our newest newsletter right now by going to:

http://www.1choice4yourstore.com/apr-2012-news.html


Happy Friday the 13th and have a wonderful weekend!!


    by: Shawna Seigel



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    Monday, April 09, 2012
    You've seen the TV Shows right?

    Let's see... there are Storage Wars, Storage Hunters, and Auction Hunters too. All of these shows focus on buying storage lockers and selling what's inside for a nice profit.

    If you have ever thought of trying this out yourself, make sure you join me today at 6:00 PM Eastern.

    I am interviewing Danni Ackerman who has been buying and selling online since 1998. She is the author of Storage Locker Auctions for Fun and Profit and knows a thing or two about what you need to know to be successful.

    We will be discussing:
    • What has Danni learned working for the auction companies that regular attendees may not know about?
    • What would you tell someone who is brand new to store locker auctions?
    • What you should bring with you when bidding?
    • What fun things has Danni found inside a locker?
    • and much much more!

    You can listen live, chat with friends, and ask questions by going to:
    http://www2.webmasterradio.fm/chat.html

    Don't forget, we get started at 6:00 PM Eastern!


    by: Shawna Seigel



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    Tuesday, April 03, 2012
    We had a great time yesterday talking with Peter Bourne from Spring Metrics yesterday and if you missed the live version...no worries!

    Catch it on replay!

    Play in new window | Download

    During our discussion we learned:
    • What is behavioral targeting?
    • What are some real-world examples of behavioral targeting?
    • How is it relevant to online merchants and store owners?
    • How can an online merchant use behavioral targeting?
    • and much much more!
    Make sure to check it out :)

    Next week we are interviewing Danni Ackerman who will be discussing Sourcing via Storage Locker Auctions!

    Plus, don't forget we would LOVE your feedback on a new SEO Service we are considering if you have a moment!
    http://www.surveymonkey.com/s/XYD3J6F





    by: Shawna Seigel



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    Monday, April 02, 2012
    Take a break from your Monday and join us for Ecom Experts. Today we are discussing...


    Behavioral Targeting!
    • What is behavioral targeting?
    • What are some real-world examples of behavioral targeting?
    • How is it relevant to online merchants and store owners?
    • How can an online merchant use behavioral targeting?
    • and much much more!
    You can listen, chat, and ask questions LIVE at 6:00 PM Eastern by going to:
     http://www2.webmasterradio.fm/chat.html

    Our special guest today is Peter Bourne from Spring Metrics. They have a really cool system called Smart Offers that automatically presents customized offers and incentives that increase sales and revenue.

    Should be a fun and informative show :)

    I look forward to seeing you there!


    by: Shawna Seigel



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