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Friday, May 04, 2012
According to Search Engine Land, almost 1 of every 5 Google searches include a rel=author within the first 100 results.
This is great news!
The bad news?
Most store owners don't know how to set up authorship to their content so that they can take advantage of this awesome marketing tool.
Why is it awesome? Let me show you!
I did a search on Google to learn more about the Penguin Update.
I get to see pictures of who the author and also see more of their articles. Instantly I feel better about my search results. I feel a connection and a warm fuzzy feeling.
Warm fuzzy feelings in ecommerce lead to higher conversion!
So how do we set this up?
First, you will need to create a Google Plus Profile. Make sure that you include a link to your store URL and your blog URL.
Second, head on over to the Google Authorship website to sign up your email and click on the verification link that they send you. **Important** You must verify you have an email address (such as firstname.lastname@example.org) on the same domain as your content.
When you click the signup button after putting in your email address, it almost looks like nothing happens. However, you will see a yellow box on top letting you know that a confirmation email has been sent to your email address.
Once the email arrives, click on the link and you are taken to the following window:
Perfect! Now let's run a test by going to the Rich Snippets Testing Tool. Enter your blog address and click preview.
It tells us who the extracted Author/Publisher for this page is and they have it right! It is us. It also states,
"Are you the author? If you have an email with 1choice4yourstore.com and verified it with Google+, please enter your G+ profile to verify your authorship here"
So we enter in the url of our Google Plus Profile page and click verify.
All set and looking good!
Now it's time to go do yours :)
by: Shawna Seigel
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