Monday, May 21, 2012
Please join me today for my radio show Ecom Experts at 6:00 PM Eastern. You can listen live, chat with friends, and ask questions by going to:

I will be discussing 5 tips for increasing sales and I hope these are some new tips that you have not heard before.

I will also be discussing some of the latest SEO news and answering your burning ecommerce questions.

I hope you will join me!

Don't forget, we get started at 6:00 PM Eastern.


Shawna Seigel

by: Shawna Seigel

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Monday, May 14, 2012
Let's face it, running a business is hard. You are probably the salesperson, the shipping person, the complaint department, and the billing department as well.

In between all of this, we are expected to keep track of expenses, sales tax, and new tax laws too?


Today on my radio show Ecom Experts, I am being joined by Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.

We will be discussing:
  • Why is it CRITICAL for sellers to track income and expenses?
  • What are key reports that ecommerce owners should look at?
  • What's up with the new 1099 law?
  • What's going on with Sales Tax Laws right now?
  • and much more!
You can listen live, chat with friends, and ask questions at 6:00 PM Eastern by going to:

I hope you will join us and I look forward to seeing you there :)

by: Shawna Seigel

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Friday, May 11, 2012
If you missed our radio show on Monday, good news!

You can catch the rebroadcast below and you can also head over to Google's Website to learn all about the 52 Changes that occurred during the month of April.

Don't forget that today is the last day to sign up for our Group SEO Coaching Program before we close the door for 2 weeks.

Have a wonderful weekend an I hope you enjoy the replay!

Air Date: May 8, 2012, 2012

by: Shawna Seigel

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Tuesday, May 08, 2012

Have you been hit by a Panda or drowned by a Penguin?

The new updates have been brutal!

Google has made several changes to their algorithm lately and many store owners are struggling with their traffic and sales. Store owners are worried that they may be hit even more when the next update is released.
Our goal with the Group SEO Coaching Program is to help you understand what makes a good quality website, and remove those fears so you are better prepared for the future.

The Program is now open for the next 48 hours and will close at 4:00 PM Eastern on Thursday May 10th.

Unfortunately, if all spots fill up before then, we will have to close up a little early. Make sure you check out this program right away, and if you like it...sign up!

Here is what you will get with the new Coaching Program:
  • Weekly To Do Lists helping you to avoid future problems with the search engines.
  • Monthly Reports giving you access to critical errors found on your website.
  • Monthly Reports giving you access to errors that search engines could penalize you for.
  • Monthly Ranking Reports so that you know where you rank in all search engines.
  • Competitor Reports so you know what they are doing and how they are doing it.
  • Weekly meetings where you can talk with me and ask questions specifically about your website.
  • and much more!

You can check out our new Group SEO Coaching Program by going to:


Did you catch our last newsletter where we discussed using Long Tail Keywords and some of the major updates to Google's Algorithm?

by: Shawna Seigel

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Monday, May 07, 2012
I know you read the title twice and thought to yourself, "Surely, Shawna is mistaken!"

Sorry but, no.

Let's recap:

April 19th - Panda Update 3.5
April 24th - Penguin Update
April 26th - Panda Update 3.6

In a world where we used to seeing MAJOR updates occur every few years, this month we saw them just a few days apart.

We have seen sites go from zero to hero and hero to zero in the last two weeks.

As online store owners it is important that you understand:
  • What are all these changes?
  • What do they all mean?
  • How do they affect my store?
  • How do I avoid going from hero to zero?
Shawna - HELP!!
My first step in helping you to figure it all out started last week on our radio show Ecom Experts discussing Google Penguin Update, Negative SEO, and Link Warnings.

My second step will be today at 6:00 PM Eastern for another edition of Ecom Experts. We will be discussing the latest changes and tips with our friend Dave Davies from BeanStalk.

If you have questions that you want to submit ahead of time, you can do so at

You can listen to our radio show live, ask questions, and chat with friends by going to:

Remember, we get started at 6:00 PM Eastern and I can't wait to see you there :)


As requested (especially with all of these updates), I am starting a new Group SEO Coaching Program that will launch tomorrow afternoon. Registration will be cut off after 48 hours (or when we fill up) so make sure you are signed up for our newsletter!

by: Shawna Seigel

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Friday, May 04, 2012
According to Search Engine Land, almost 1 of every 5 Google searches include a rel=author within the first 100 results.

This is great news!

The bad news?

Most store owners don't know how to set up authorship to their content so that they can take advantage of this awesome marketing tool.

Why is it awesome? Let me show you!

I did a search on Google to learn more about the Penguin Update.

I get to see pictures of who the author and also see more of their articles. Instantly I feel better about my search results. I feel a connection and a warm fuzzy feeling.

Warm fuzzy feelings in ecommerce lead to higher conversion!

So how do we set this up?

First, you will need to create a Google Plus Profile. Make sure that you include a link to your store URL and your blog URL.

Second, head on over to the Google Authorship website to sign up your email and click on the verification link that they send you. **Important** You must verify you have an email address (such as on the same domain as your content.

When you click the signup button after putting in your email address, it almost looks like nothing happens. However, you will see a yellow box on top letting you know that a confirmation email has been sent to your email address.

Once the email arrives, click on the link and you are taken to the following window:

Now I am going to check my blog to make sure all of my posts end with By Shawna Seigel.

Perfect! Now let's run a test by going to the Rich Snippets Testing Tool. Enter your blog address and click preview.

It tells us who the extracted Author/Publisher for this page is and they have it right! It is us. It also states,

"Are you the author? If you have an email with and verified it with Google+, please enter your G+ profile to verify your authorship here"

So we enter in the url of our Google Plus Profile page and click verify.

All set and looking good!

Now it's time to go do yours :)

by: Shawna Seigel

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Tuesday, May 01, 2012

If you missed Ecom Experts yesterday...WOW!

We sure did cover quite a bit of information in a very short time and as always, we have it available for download so you can listen to it a second time.

We included many of the links discussed below and this week we will be covering some topics in more detail (i.e. how to add rel=Author). Friday we will be coming out with the second part of our series on long tail keywords and next Monday we will continue our discussion on the Penguin Update.

Make sure you are signed up for our newsletter so you don't miss a thing :)

Without further ado...

Source links for reference:

Too Much SEO? Google’s Working On An Over-Optimization Penalty For That

Panda Update 3.5 Is Live: Winners and Losers

Another step to reward high-quality sites

Google Launches Penguin Update Targeting Webspam In Search Results.

Google Penguin Update Recovery Tips and Advice.

MajesticSEO Blog: Unnatural Links Investigations

Traffic Planet CASE STUDY: Negative SEO – Results

SEOMoz Blog: Negative SEO: Myths, Realities, and Precautions

Google Search Engine Optimization Starter Guide

Almost 1 in Every 5 Google Searches Show Rel=Author In Top 100

Ecom Experts Replay

Podcast: Play in new window | Download (right click save as)

by: Shawna Seigel

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