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Thursday, March 22, 2012
Welcome to Day 4 of our Blogging Series!

We know it is tough to come up with new and exciting blogging ideas and we hope you have learned more ways to add great content for your blog.

On Monday we learned how to create blog content using keywords. On Tuesday we learned how to write How-to Articles. Yesterday we learned how to use the media for blogging inspiration. So let’s move on to....

4. Reviews

Everybody loves looking at reviews. In fact many shoppers before buying locally hop online to checkout product reviews.

Think about the last time that you made a purchase of over $50.
  • Did you do a little research online? 
  • Did you compare prices? 
  • Did you read Product Reviews? 
  • Did the reviews influence your buying decision?
I recently made a purchase from Amazon after looking extensively at the product reviews.


While I was waiting for the item to arrive, I started digging deeper into the reviews and discovered many of them were obviously fake. I dug deeper and found that other people felt the same way as well.

I was so upset knowing that I made my purchasing decision based on fake product reviews that I cancelled the order before it was delivered. I am now very leery of all reviews from Amazon and no longer trust them as my "Go To” source for reliable information.

Moral of the story - When you are writing your product reviews, website reviews or any other review - tell it like it is! If you sell a product that you don't think is nearly as good as another product for twice the amount of money... explain, compare, contrast, and be honest.


One site that does a phenomenal job with product reviews is GunDogSupply.com. Rob Snell will walk up to his brother and partner Steve Snell with a tape recorder in hand. He asks every single question he can possibly think of; even if Rob already knows the answer. Steve gives honest and constructive feedback about all of the products listed on their site and has become the "Go To" source for dog hunting supplies.

Now let's go look at your products.


Can you provide honest, trustworthy non-basis opinions?  Then head on over to your blog and start writing awesome reviews!

Make sure to come back tomorrow for our fifth and final installment of 5 awesome blogging ideas.


by: Shawna Seigel



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