Wednesday, March 30, 2011
Today Yahoo Stores released a new feature to help store owners easily add Twitter and Facebook Like buttons onto their stores.

If you have a 3.0 store with no changes in programming, this will be very simple for you to implement and I will have a video tutorial for you before the end of the week.

If you have a custom design, let me play for the next day or two and see if we can come up with a video for you as well :)

If you don't want to wait, give us a call to have it installed immediately.

A few things I really like about what Yahoo has done:

  • You can add a hashtag to the tweets. This will make it easy for you to follow.
  • When customers click the like button, they will share your image, product name, link and product description. 
Something to keep a watch on, Google has now come out with Google's +1.

It is something similar to the Like Button but, could have an impact on search rankings down the road. Mashable has a great article discussing the +1 from Google that I highly recommend.


by: Shawna Seigel



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Tuesday, March 29, 2011
Repeat after me...

When you try to please everyone, you wind up pleasing no one.

Did you repeat after me?

It is so important that you read that sentence a few times. In fact, I have made it my new mantra. I have posted this sentence on my computer monitor with a post it note. I myself need to remember this as well.

How does this sentence effect you?

I see so many store owners make two common mistakes:

  1. They want to start selling a product because they think it is "hot."

    A product is only as "hot" as you make it. When you open a new store. you need to know everything there is to know about the products you sell. You need to be an expert at what you sell. You need to be passionate about what you sell. You are going to be writing, talking, dreaming, and living with this product. Be passionate about the products you are selling and your customers will be passionate about what you sell too.


  2. Store owners think they have to have 50,000 products in order to become successful.
    Wrong. You don't need EVERY single product in EVERY single category to become a success. Start out slow and work your way up. If you want to sell tools, then pick a category from tools and become the best at those tools. Then add more tools. If you want to sell knives, pick a type of knife and add more later. If you want to sell a product that has 50 different brands, pick 5 of those brands and specialize in those brands.
I want you to pick one thing and do it well. Your customers will tell you what they want from you next.

For the Now What Project, I have opened a quilting store. There are TONS of manufacturers and TONS of brands out there. I could have picked up a little of this or a little of that. Instead, I took my favorite manufacturer and focused on carrying as much as I could from them. Then I added just a sprinkle of a few other manufacturers.

Why did I pick the one manufacturer?
  • Is it because it is the most popular? No. 
  • Is it because it was what every one else wanted? No.

It was because I knew this brand inside and out. I knew all the designers and what collections they had created. I knew what they were working on in the future. I knew what I was talking about when it came to this manufacturer. When customers call and ask questions, I know what I am talking about. When customers talk to me about a collection, I can discuss that collection, the past collection, and why I love what is coming out too. I can also tell them how all 3 are different and unique.

Why? I am passionate about what I do.

When they don't know what to make with the fabrics they are choosing, I can point them to a book or pattern that uses the fabrics they want to purchase. When they ask questions on how to do something technical in regards to sewing, I can point them to a specific book that has the best directions for what they are trying to learn how to do. Why? I love reading all these books and learning more about this business. Why? I am passionate about what I do.

My passion shows through in everything I do and it DOES effect sales.


Can you say the same about your products?

If not, why?

Are you passionate about your products? Are you passionate about your business?


by: Shawna Seigel



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Monday, March 28, 2011
Today is the last Monday of the month and we usually do site reviews on Ecom Experts.

However, our Now What Project store that we opened less than 8 weeks ago had something REALLY exciting happen this weekend.

It exploded.

Our sales went up 268%. Our page views went up over 900%.

How and why did this happen?

I am going to show you:
  • What happened
  • How did we make it happen
  • How you can make it happen to your store too.
Remember, this is a store that is less than 8 weeks old and yesterday only had over 7,000 pages views.
Let's talk about this, learn from this, and grow your store from this too!

I will see you at 6:00 PM Eastern. You can listen live, ask questions, and chat with us by going to:
See you there!!

P.S.
I am also going to be discussing why Chapter 2 of our Book Club (Yahoo Style Guide) was so crucial to making it all happen! 


by: Shawna Seigel



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Thursday, March 24, 2011
Our newest newsletter is out and here are some of the things you will find:

  • 6 Steps for creating movement for your online store
     
  • Number one mistake most ecommerce owners make
     
  • 3 New resources to help you grow your business
     
  • Webinar Replay with Mike Ober of Yahoo Small Business discussing Ecommerce Best Practices
     
  • Podcast Replay discussing Google Farmer Update and 5 Ways to Avoid Google Slap downs - (I curse just a bit)

I packed this newsletter with lots of great stuff and I really hope you enjoy it!

You can check it out by going to:
http://www.1choice4yourstore.com/march-2011-news.html

After you're done, please head on over to our new Facebook page and let me know your thoughts. I would LOVE to connect with you and answer any questions you may have.


by: Shawna Seigel



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Monday, March 21, 2011
Today we have a special guest on Ecom Experts! Melinda Emerson, also known as Twitter’s SmallBizLady is a seasoned entrepreneur, professional speaker, and small business coach whose areas of expertise include small business start-up, business development and social media.

We want to discuss with her:
  • Why do most small businesses fail?
  • How do you transition from a job to starting a business?
  • What are the 7 essential principals of Small Business Success?
Join me at 6:00 PM Eastern for this exciting interview. You will be able to ask questions, listen live, and chat with friends by going to:

http://www2.webmasterradio.fm/chat/

I look forward to seeing you there!

Sincerely,

Shawna

P.S.  Melinda also hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. She is the founder and CEO of Quintessence Multimedia, an award-winning strategic communications firm. She has created productions for such companies as Johnson & Johnson, Verizon, Enterprise Rent- A-Car and Comcast. She also wrote the book Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works!”


by: Shawna Seigel



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Monday, March 14, 2011
FINALLY we get to talk about the Google algorithm changes that many are calling "the biggest changes EVER."

Make sure to join us on our radio show Ecom Experts today at 6:00 PM Eastern.

Why have we waited so long?

Well WebmasterRadio has been in the process of moving their studio and had some unexpected delays that took us off the air for a couple of weeks. No big deal! We are back today and ready to rock!!

Is the Farmer Update a BIG Deal?

The biggest deal we have seen so far.

In fact, CNN Money recently wrote an article - "Websites to Google: You're Killing Our Business." Why? The new changes have affected 12% of Google's results.

Is this GOOD news for me?

This is HUGE for you!! We are now getting several calls from customers who are telling us that the Farmer Update has made their sales EXPLODE.

So now we have a few things to discuss today at 6:00 PM:

  • Who is crying over the changes and why?
  • Who is celebrating the changes and why?
  • What can you do to embrace the changes?
  • Learn 5 ways to avoid any Google slap down at any time by following 5 simple and easy steps.
You can listen live and chat with friends at 6:00 PM Eastern by going to:

P.S.

Need help learning how to create killer content? Need help learning how to create content your customers will love that will convert to sales? Our new book club starts tomorrow and I will give you all the details today on our show!



by: Shawna Seigel



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Friday, March 11, 2011
Today I log into the 1 Choice 4 Quilting website. This is a brand new website that we are using for the Now What Project. The Now What Project takes store owners through a step-by-step process to teach what to do after opening their store. The project also shows common mistakes, the consequences, how to correct those mistakes, and the outcome of the changes. Website coming next week :)

So anyway, today I see something and get all excited!! I had forgotten about this tool!



"Keyword Finder identifies and ranks search terms that have referred customers to your product pages, as well as search terms that have converted into sales. It also creates additional keywords based on your product names. Knowing what search terms drive traffic and sales can help you get the most from ad campaigns, so you can increase your store's referrals and revenue."

Cool! Now let's see what this thing can do :)

"The list of keywords created for your store ranks search terms as they apply to your conversions, referrals and product names. Conversions are search terms used in search engines that have resulted in an order from your store, while referrals are search terms used in search engines that have resulted in customers viewing your product pages. Keywords that have converted into orders from your store are ranked highest, followed by keywords that have referred visitors. Additional keywords are suggested based on your product names. View and download the entire list of keywords, or set filters to include only featured products, exclude high search volume keywords, or both."

Oh what wonderful information we have at our finger tips! I am totally loving Keyword Finder!
For instance, you may think that nothing stands out here. Everything looks normal, right?

Wrong! We have HUGE Problems here!

Let's dive in deeper!

Look at #3. Six customers searched specifically for "lily & will moda green collection."

Six customers were taken to one product instead. Six customers left the website without purchasing.

This would be like you looking up how to make cookies and landing on a page about sugar. Yes, it is relevant but is it really what you wanted? What about the flour, butter, or eggs? What about the actual recipe? Wouldn't I be better off landing on a page that has the entire collection so my customer can choose which one they would like to purchase?

Look at #9. Three customers were looking for Moda Scrapbags and landing on the Luna Notte Scrap Bag page. Three customers left the website without purchasing.

This would be like you looking up jeans and landing on Levi 501 Jeans for men. What if I am a woman, a child, or not even interested in Levi's? Wouldn't I be better off landing on a page that has all of the different types of scrap bags so my customer can choose which one they would like to have?

Our customers asked us for something very specific and we did not give them what they asked for.

Now look at #1. This customer wanted buttercup jelly rolls, was taken to the buttercup jelly rolls page, and purchased a buttercup jelly roll.

The customer asked for something and we provided the answer.

Now, these numbers are not going to be exact. Nothing that you look at will be exact. Google analytics, Yahoo Analytics, and even this Keyword Finder Tool is simply going to show you trends. So look at the trends and make informed decisions.

Stay tuned... next week we will discover why the search engines are taking our customers to the wrong landing pages.



by: Shawna Seigel



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Tuesday, March 08, 2011
I love Yahoo!

Last week we held our 4th bi-annual New Life Event. It is basically 30 webinars in one weekend and all free!

If you missed any of the webinars, don't worry. We recorded everything and the rebroadcasts are starting to appear on the website as we speak.

Back to the story, we asked Yahoo! if they would send over some goodies for the attendees. When we go to conferences, we always get great schwag! We wanted the New Life attendees to feel the same.

We were hoping for pens but, Yahoo! Small Business did better than that!



So for those of you that emailed us your information during the event, watch your mailboxes. We start shipping these out tomorrow!

If we have any leftovers, we will let you know!

Thank you again Yahoo and Francine!


by: Shawna Seigel



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Friday, March 04, 2011
Yes, I know I am way behind here and that is horrible!

Thanks to the New Life Event though, I am getting things done and this was on top of the list.

I hope you will join our 1 Choice 4 Your Store Facebook page and connect with us! We want to bring you more education and keep you up to date on everything going on.

PLUS - If you haven't heard, we have started two new groups that I am so excited about!

  1. New Life Book Club - There are so many wonderful books out there that can help your website grow but, wouldn't it be better if you could ask questions along the way? That is what the New Life Book Club is all about. Read the books together, ask questions, implement changes, and get immediate feedback on those changes.

    Our first book is the Yahoo Store Style Guide and we are so excited about this book! We all know how important content is for your website and this book is all about content. This is a great book for SEO, Usability, Blogging, Newsletter, and much much more!

  2. New Life Mastermind Group - This group is dedicated to helping each other grow their business. It is a place to come together for advice, ideas, and information. Weekly to do lists to help you grow your business and weekly webinars are just one of the many extras added in. Plus, it's free to join!

 I look forward to seeing you there and have a wonderful weekend!


by: Shawna Seigel



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