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Tuesday, September 13, 2011
First, we discussed a recent article from Search Engine Land - Yet More Tips For Diagnosing & Fixing Panda Problems.
We loved this article and hope you will pay special attention to the area concerning measurement.
"There are tons of tools that Google has to measure engagement and trust. One of the most important ones, in my opinion, is the user’s click interaction with search results."
Second, we completed some site reviews and used some awesome FREE tools to find out all kinds of great information.
We used Google Adwords Keyword Tool and Wordtracker for keyword research.
We used SEO Browser to see how the search engines looked at their website.
We used URI Valet to determine potential problems.
We used SEMRush to learn about competitors.
We used WooRank to gain more information about the website and Open Site Explorer to learn more about links.
Finally we used Quarkbase to find blogs that were talking about our competitors and how we can use this information to help us.
You can listen to the entire replay below and make sure to stay tuned this week because we are going to show you how to use these tools to help you gain better rankings and higher conversions!
Need help? Check out our new Now What Consulting and Coaching Program and our L.O.C.K Program for SEO.
Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?
by: Shawna Seigel
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