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Friday, April 22, 2011
Lately I have been asked the question, should we have our blog set as:
  • blog.MyURL.com
  • www.MyURL.com/blog
My advice, always go with blog.MyURL.com

During my weekly lesson at MarketMotive.com for my Master Certification, I asked my instructor her opinion and she said agreed that the best SEO's recommend blog.MyURL.com still.

Now let's get into the details.

Many SEO professionals will fight to the death claiming one way is better than the other. Many SEO professionals may even tell you that it doesn't matter.

Look at SEO this way, it is a lot like dieting. You have those that claim you HAVE to get rid of ALL carbs and eat only protein. You have those that claim you HAVE to have carbs in your diet.

We all know what works... eat healthy and exercise.

What works when it comes to blogs?

The right (relevant) content that helps to educate, inform, inspire, or entertain your customers.

What have we seen?

We have seen that blogs that are created on a subdomain do really well at getting their own rankings - quickly.

Let me show you an example.

For the NowWhatProject website we decided to start a Quilting Book Club. We put up a new site that went live on April 17th (5 days ago). Today out of almost 5 million results, the blog (not the website) is on page 1.

These results are not bad for a site that is 5 days old out of almost 5 million rankings!
Let me show you another example:

Look up Yahoo Store Tips - On page 1 you find our blog. On page 2 you find our website. This is the beauty of blog.YourURL.com

There are many other advantages of this method as well but, we let the results speak for themselves.

Again - all of these results are nothing unless you put the right content to the right audience together that is relevant to what they are looking for.

This week over at MarketMotive, we have been talking a LOT about Blogging and the ingredients you need to make it successful. I have been given permission to share a bit of the knowledge with you all starting next week and I will be posting the results of implementing these ideas into the NowWhatProject website.

The training is AMAZING and they have also agreed to let us get some back stage passes to their amazing webinars for you guys! So make sure to watch our blog and newsletters for the information! 

Check out the CLASSIC mistake EVERY store owner makes and I did too!

by: Shawna Seigel

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