Building, Expanding, Teaching, & Succeeding with Yahoo! Stores For 14 Years
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Tuesday, April 05, 2011
Last night on Ecom Experts, we discussed the 10 Most Important Questions About Blogging. You can listen to the replay below.
Before you do, I started the show discussing the Now What Project website we built to help show store owners... Now What?
You see, many new store owners open their website and expect that they are automatically going to get sales and traffic. They don't realize that it takes a lot of work to build their store.
It's like riding a bike. If you sit on your bike and don't move... nothing will happen.
If you get on your bike and start peddling until you can't peddle anymore.... you are going to travel the world!
So we opened a brand new quilt store February 1st. It is a very small store that only carried 50 items in the beginning. All of our traffic has come from social media or natural rankings from the search engines. We have made CLASSIC mistakes that many store owners make so we can show how those mistakes can affect sales.
For instance, right now our Cross Sells are broken. Have they always been broken? No. We just broke it. How will this affect our conversion rates? What will happen when we fix the problem? How will this effect conversion rates?
Finding these answers helps you to understand why you need to be testing your website in a regular basis. You could have a problem right now that you didn't even know about.
Oh and one more thing, not one single customer has told us it is broken.
We broke our related items first thinking someone would tell us. Nope.
Then we broke our cross-sells.
See the image above? You would think ONE person would tell us our website is broke.
So let's leave it broke a little longer and see how sales change when we fix the problem. That is what the Now What Project is all about :)
Now what happens when we do this...
It is so much fun!!
Ok so back to the point (sorry).
Should you be blogging?
Look at our sales since we opened this little business.
We opened "officially" February 1st. Since then we have had over $4300 in sales and 77 orders. We have sold 431 items and the average order value has been over $50. Our free shipping begins at $50 by the way. Not bad for a website only 9 weeks old.
So how did we do it??
By peddling our asses off and especially on our blog.
Are you convinced that blogging IS worth the effort?
Here is what you need to do:
1. Watch this video showing you how to set up your blog to your Yahoo Store
2. Listen to our radio show from last night for more information on how to blog to increase your sales and traffic.
Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
If you need any help with setting up your blog or want the design to match your store like we have done with the now what store, give us a call and we will get you hooked up :)
by: Shawna Seigel
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