Building, Expanding, Teaching, & Succeeding with Yahoo! Stores For 14 Years
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Tuesday, March 29, 2011
When you try to please everyone, you wind up pleasing no one.
Did you repeat after me?
It is so important that you read that sentence a few times. In fact, I have made it my new mantra. I have posted this sentence on my computer monitor with a post it note. I myself need to remember this as well.
How does this sentence effect you?
I see so many store owners make two common mistakes:
For the Now What Project, I have opened a quilting store. There are TONS of manufacturers and TONS of brands out there. I could have picked up a little of this or a little of that. Instead, I took my favorite manufacturer and focused on carrying as much as I could from them. Then I added just a sprinkle of a few other manufacturers.
Why did I pick the one manufacturer?
It was because I knew this brand inside and out. I knew all the designers and what collections they had created. I knew what they were working on in the future. I knew what I was talking about when it came to this manufacturer. When customers call and ask questions, I know what I am talking about. When customers talk to me about a collection, I can discuss that collection, the past collection, and why I love what is coming out too. I can also tell them how all 3 are different and unique.
Why? I am passionate about what I do.
When they don't know what to make with the fabrics they are choosing, I can point them to a book or pattern that uses the fabrics they want to purchase. When they ask questions on how to do something technical in regards to sewing, I can point them to a specific book that has the best directions for what they are trying to learn how to do. Why? I love reading all these books and learning more about this business. Why? I am passionate about what I do.
My passion shows through in everything I do and it DOES effect sales.
Can you say the same about your products?
If not, why?
Are you passionate about your products? Are you passionate about your business?
by: Shawna Seigel
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