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Tuesday, March 29, 2011
Repeat after me...

When you try to please everyone, you wind up pleasing no one.

Did you repeat after me?

It is so important that you read that sentence a few times. In fact, I have made it my new mantra. I have posted this sentence on my computer monitor with a post it note. I myself need to remember this as well.

How does this sentence effect you?

I see so many store owners make two common mistakes:

  1. They want to start selling a product because they think it is "hot."

    A product is only as "hot" as you make it. When you open a new store. you need to know everything there is to know about the products you sell. You need to be an expert at what you sell. You need to be passionate about what you sell. You are going to be writing, talking, dreaming, and living with this product. Be passionate about the products you are selling and your customers will be passionate about what you sell too.

  2. Store owners think they have to have 50,000 products in order to become successful.
    Wrong. You don't need EVERY single product in EVERY single category to become a success. Start out slow and work your way up. If you want to sell tools, then pick a category from tools and become the best at those tools. Then add more tools. If you want to sell knives, pick a type of knife and add more later. If you want to sell a product that has 50 different brands, pick 5 of those brands and specialize in those brands.
I want you to pick one thing and do it well. Your customers will tell you what they want from you next.

For the Now What Project, I have opened a quilting store. There are TONS of manufacturers and TONS of brands out there. I could have picked up a little of this or a little of that. Instead, I took my favorite manufacturer and focused on carrying as much as I could from them. Then I added just a sprinkle of a few other manufacturers.

Why did I pick the one manufacturer?
  • Is it because it is the most popular? No. 
  • Is it because it was what every one else wanted? No.

It was because I knew this brand inside and out. I knew all the designers and what collections they had created. I knew what they were working on in the future. I knew what I was talking about when it came to this manufacturer. When customers call and ask questions, I know what I am talking about. When customers talk to me about a collection, I can discuss that collection, the past collection, and why I love what is coming out too. I can also tell them how all 3 are different and unique.

Why? I am passionate about what I do.

When they don't know what to make with the fabrics they are choosing, I can point them to a book or pattern that uses the fabrics they want to purchase. When they ask questions on how to do something technical in regards to sewing, I can point them to a specific book that has the best directions for what they are trying to learn how to do. Why? I love reading all these books and learning more about this business. Why? I am passionate about what I do.

My passion shows through in everything I do and it DOES effect sales.

Can you say the same about your products?

If not, why?

Are you passionate about your products? Are you passionate about your business?

by: Shawna Seigel

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