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Monday, January 17, 2011
comScore, released its monthly comScore Search analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.6 percent of searches conducted.

Google Sites led the U.S. explicit core search market in December with 66.6 percent market share (up 0.4 percentage points), followed by Yahoo! Sites with 16.0 percent and Microsoft sites with 12.0 percent (up 0.2 percentage points). Ask Network accounted for 3.5 percent of explicit core searches, followed by AOL LLC Network with 1.9 percent.

More than 16.4 billion explicit core searches were conducted in December. Google Sites ranked first with nearly 11.0 billion searches, up 3 percent versus November. Yahoo! Sites came in second with 2.6 billion, followed by Microsoft Sites with nearly 2.0 billion (up 4 percent), Ask Network with 575 million and AOL LLC Network with 312 million.

U.S. Total Core Search
Google Sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! Sites with 18.8 percent and Microsoft Sites with 12.0 percent (up 0.7 percentage points). Ask Network comprised 3.2 percent of total search queries, followed by AOL LLC Network with 1.7 percent.


by: Shawna Seigel



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