Monday, December 20, 2010
comScore, today reported holiday season retail e-commerce spending for the first 47 days of the November – December 2010 holiday season.

For the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by:

  • Green Monday (Monday, December 13) with $954 million
  • Free Shipping Day (Friday, December 17) with $942 million.

Free Shipping Day achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping.


by: Shawna Seigel



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Wednesday, December 15, 2010
A new press release from comScore reported for the holiday season-to-date, more than $23.82 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent versus the corresponding week last year. Monday, December 13, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $954 million in spending, representing a 12-percent increase versus last year.

“Green Monday represented another banner day for the 2010 holiday season with $954 million in spending, ranking as the second heaviest online spending day on record behind this year’s Cyber Monday,” said comScore chairman Gian Fulgoni. “Green Monday kicks off what we expect will be the heaviest online shopping week of the season right up through ‘Free Shipping Day’ on Friday, December 17. In the past, Green Monday was more reliably the heaviest day of the season, but in recent years we have seen heavy spending days occur even later into the season as consumers continue to gain confidence in retailers and shippers being able to deliver their gifts in time for Christmas.”

Two-Thirds of Consumers Still Haven’t Finished their Holiday Shopping

As part of the comScore Holiday Shopping Survey, more than 500 consumers were asked about their holiday shopping for the season to date.

When asked if they had already finished their holiday shopping:

  • 35 percent of respondents indicated they had already purchased everything they intended to this season. 
  • 65 percent who had not yet finished their shopping
  • 33 percent indicated their primary reason for not having finished yet was insufficient money available to purchase the gifts they wanted
  • 32 percent indicated they simply hadn’t had enough time to finish shopping
  • 11 percent said they were waiting to get better deals at the last minute
  • 6 percent said they enjoyed the thrill of last-minute shopping.

“The reasons consumers give for not having finished their holiday shopping reveal some very important dynamics driving the retail industry today,” added Mr. Fulgoni. “The first is that we are offered a stark reminder that many consumers are still strapped for cash and may be waiting for their mid-December paychecks before they can finish their shopping. The second important point is that it’s clear consumers have significant time constraints in their lives, which is one of the key drivers behind the continuing shift in retail dollars to the online medium, as the Internet enables people to shop for many gifts quickly and more efficiently, not to mention the cost savings that can be realized through e-commerce.”




by: Shawna Seigel



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Come join us for a new webinar today at 1:00 PM Eastern.

With Google changing how they are displaying their Google “local”, now Places results, making sure you are there, is important.

We will go over their guidelines to creating a listing, correcting an existing listing, how to optimize your listing and encourage interaction from your customers.

Sign up now!


by: Shawna Seigel



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Monday, December 13, 2010
I am really excited about our radio show today!

Have you ever thought, I wish they made a product that....

Anita Crook did and decided to do something about it. She created the Pouchee and a few years later it has become the $2 Million idea.

I will be asking her how she started with an idea, created the product, found retail locations to purchase her product wholesale, and advice she has for all of us.

Make sure to join me for this live show at 6:00 PM Eastern.

You can listen live and ask questions by going to:
http://www2.webmasterradio.fm/chat

I really think this show is going to be absolutely fascinating and I think you will too!

See you at 6:00 PM Eastern!
 


by: Shawna Seigel



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In a recent report by comScore, holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $21.95 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11 percent versus the corresponding week last year, as two individual days each surpassed $900 million.

“Growth rates during the most recent week settled in at around 11 percent, which is consistent with our forecasted spending growth rate for the holiday season,” said comScore chairman Gian Fulgoni. “With more than $5 billion in spending this past week, it’s clear that while deal-seeking shoppers may have driven stronger than anticipated spending early in the season, Americans continue to demonstrate a significantly greater willingness to spend online this year than in seasons past. This coming week, beginning with Green Monday, should see some of the heaviest online shopping activity of the season and we expect at least one more day to surpass the billion dollar spending threshold.”

“Green Monday” Leads the Way for Online Holiday Shopping

In 2007, eBay coined the term “Green Monday” to describe the Monday occurring around the second week of December, which has tended to be the heaviest (or among the heaviest) online spending days of the year. An analysis of the past five holiday shopping seasons reveals that “Green Monday” has had very high spending levels each year, ranking as the top spending day of the season on two occasions (2005 and 2007), and the second heaviest spending day on two other occasions (2006 and 2008). In 2009, “Green Monday” was only the fifth heaviest day of the season, with the following Tuesday, December 15 ranking as the heaviest with $913 in spending.

Ten Heaviest Online Spending Days on Record

Since comScore began tracking e-commerce spending in 2001, it has witnessed five individual shopping days eclipse $900 million in spending. To date, Cyber Monday 2010 (Nov. 29) is the only billion dollar spending day on record, followed by Monday, December 6, 2010 with $943 million and Tuesday, December 15, 2009 with $913 million. Tuesday, Nov. 30, 2010 ($911 million) and Wednesday, Dec. 8, 2010 ($901 million) round out the top five. Of the ten heaviest online spending days on record, most have occurred during the early part of the work week with four occurring on Mondays, three on Tuesdays, and two on Wednesdays.

Click the image below to enlarge. Feel free to share on your blog as long as there are no changes to the image.



by: Shawna Seigel



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Thursday, December 09, 2010

When creating new products with your Yahoo Store, you sometimes get a funky product url like:

blwibrja.html

Do what???

How did Yahoo get that from Blue Wind Breaker Jacket?

They take the first two letters from each word.

But that does not make a whole lot of sense to our customers or the search engines.

You can create your own products urls, also known as the product id, by uploading a database file.

Not comfortable with excel? Then follow the video tutorial below and learn how to create SEO friendly products URLs from within the store editor.



by: Shawna Seigel



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Wednesday, December 08, 2010
comScore today reported holiday season retail e-commerce spending for the first 35 days of the November – December 2010 holiday season.

For the holiday season-to-date, more than $17.5 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, with Wednesday ($868 million) and Thursday ($850 million) also reaching high levels, although growth rates for the season subsided in the latter half of the week and through the weekend.



“Cyber Monday started the week off with a bang, but online spending growth softened during the latter part of the week and into the weekend,” said comScore chairman Gian Fulgoni. “We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers’ most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again next week as we get into the middle part of December when online buying typically peaks.”

Over the years, one of the most prevalent promotions used by retailers during the holiday season to drive e-commerce purchasing has been free shipping.

An analysis of the share of e-commerce transactions that included free shipping suggests that the promotion has accelerated in importance once again in 2010 with each of the most recent three weeks seeing more than 50 percent of all transactions include this incentive. The week ending Sunday, November 28 showed a peak free shipping rate of 55.1 percent, 9.6 percentage points higher than the corresponding week in 2009. The most recent week (ending December 5) also showed a significant increase versus last year, growing 7.6 percentage points to 51.4 percent.

“Without a doubt, free shipping has become a critical driver of e-commerce purchasing, with the majority of consumers indicating that they will abandon their shopping carts if they get to check-out and find that free shipping is not included,” added Mr. Fulgoni. “Retailers have increasingly responded to this consumer demand, with market leaders Amazon and Walmart, for example, both offering free shipping on virtually all transactions this season. Importantly for retailers, transactions with free shipping run an average of 30 percent higher in basket value than those without, hopefully helping to offset some of the margin compression that can occur with such attractive incentives.”




by: Shawna Seigel



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Have you recently opened a new Yahoo Store or are you thinking about starting one?
 
Well, let me show you how quick and easy it is to get up and going in our webinar today.
 
 
I will show you in less than hour how to:
  • Add new sections
  • Add new items
  • Set up shipping
  • Set up tax rates
  • Set up payment methods
We will also be discussing what you need to know to increase traffic and conversion to your new store as well.
 
Join us today at 1:00 PM Eastern. Sign up now by going to:
 
I look forward to seeing you there!
 
Sincerely,
 
Shawna Seigel
1 Choice 4 Your Store
 
P.S.
We still have coupons if you want to give the Yahoo Store a try for free. Give us a call today to learn more - 888-312-7839
 



by: Shawna Seigel



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Tuesday, December 07, 2010
Your customers will be getting more and more antsy as the days get closer and closer to Christmas.

Instead of having them contact you asking where their package is and when will it arrive, be proactive!

Help them track their package and know exactly when it will arrive. This will let you get back to sales.



If you ship via UPS:

UPS has a really great feature that I just love! Send an email to totaltrack@ups.com with your tracking number as the subject line or enter up to 25 UPS tracking numbers in the body of an e-mail message.

Every time there is an update, your customers get updated as well.

This is a great service that your customers may not know about and can be very useful for them and you!


If you ship via FedEx:

You can direct your customers to more detailed information on how to track their shipments by sending them to: http://offer.van.fedex.com/m/p/fdx/new/tracking.asp

You can also send them directly to a video tutorial at:
http://offer.van.fedex.com/m/p/fdx/new/demo.asp?CMP=ILC-TRKSWPS-SAG-003

This demo will show your customers how to find out the current state of their shipment, view detailed information, add alerts, and much more.

If you ship via USPS:


The United States Postal Service has a tracking page that will allow your customers to find the current status of their shipment.

Once they enter the tracking number, they can enter their email to get updates as they happen or once certain criteria have been met.


by: Shawna Seigel



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Monday, December 06, 2010
I hope you will take a break from your busy day and join me today at 6:00 PM Eastern for another edition of Ecom Experts.

I will be joined by Eric Nash, Director of Online Marketing for Stamps.com

We will be discussing holiday shipping deadlines you need to know. You don't want packages arriving late and customers upset :)

We will also be discussing some very interesting data about free shipping and USPS price increases come January 2, 2011.

Great information that you will not want to miss!

Join me LIVE at 6:00 PM Eastern by going to:
http://www2.webmasterradio.fm/chat

I look forward to seeing you there!


by: Shawna Seigel



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Thursday, December 02, 2010
Product URL's are a must have for Yahoo Stores. This tutorial will show you step by step how to put in all of your Product URL's fast and easy.

If you would like us to do this for you, please check out our Product URL's Service



by: Shawna Seigel



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Wednesday, December 01, 2010

In a new press release from comScore, Cyber Monday Surpasses $1 Billion in U.S. Spending as Heaviest Online Shopping Day in History.

For the holiday season-to-date, $13.55 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.

“Cyber Monday was a historic day for e-commerce as we saw daily spending surpass $1 billion for the first time,” said comScore chairman Gian Fulgoni. “The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news. At the same time, it’s important to note that some of the early strength in consumer spending is almost certainly the result of retailers’ heavier-than-normal promotional and discounting activity at this early point in the season. So, while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we’ve seen thus far.”

Nearly half of dollars spent online at U.S. Web sites originated from work computers (48.9 percent), representing a decline of 3.8 percentage points from last year. Buying from home comprised the majority of the remaining share (45.4 percent) while buying at U.S. Web sites from international locations accounted for 5.8 percent of sales.


by: Shawna Seigel



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