Monday, September 27, 2010
We have another Feature Friday winner!!

We went to Random.org and drew a number.

Then we went to our blog to find that comment number:



Congrats Marcia you were our lucky winner! You have won Multiple Product Images for your store!

If you would like this feature for your store - you get 25% off!

Just enter coupon code featurefriday927 and save!

Don't forget to come back to our blog this coming Friday October 3rd to do it all again!


by: Shawna Seigel



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This weekend we went to a fabulous wedding.... for our sweet Dusten!!



Many of you have worked with Dusten and know how absolutely wonderful he is. His new beautiful wife Shelby is one lucky lady! Dusten is thoughtful, honest, caring, and will make her an amazing husband!

I am not saying anything that you all don't already know though, right? Most of you have worked with Dusten at one time or another and know how wonderful he really is.

Congratulations again to Dusten and Shelby. The wedding was absolutely beautiful and I hope your honeymoon in Jamaica will be even better!



by: Shawna Seigel



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I love the last Monday of every month.

It means that its site reviews and ecommerce questions day on our radio show Ecom Experts at 6:00 PM Eastern!

http://www2.webmasterradio.fm/chat/


So here is what you will want to do!

1. Submit your website and question to:
http://www.ecomquestion.com/

2. Then join us at 6:00 PM Eastern at:
http://www2.webmasterradio.fm/chat/

You will be able to listen live, chat, and get answers to your ecommerce questions!

I look forward to seeing you there :)




P.S. DON'T FORGET!!


There is still time to enter our Feature Friday Contest and win up to $500 in add-ons for your store!

Just leave a comment to register!

Click here for more information on our Feature Friday Contest


by: Shawna Seigel



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Friday, September 24, 2010

Guess what?

It's Feature Friday again!!! WOHOOOOO

So what the heck is Feature Friday?

Every Friday we create a blog post entitled Feature Friday.

Every Friday you will go to our website 1 Choice 4 Your Store and pick out one feature that you would really like to add to your Yahoo Store. I recommend starting out with our Top 15 New Yahoo Store Add-ons or visiting our Build Your Own Package Page to see a full list of all the add-ons we offer.

Then come back to this Feature Friday blog post and leave a comment. Tell us which feature you would want for your store to increase traffic and conversions.


It can be any feature we offer up to $500. You could choose a new blog design, rating and reviews, tabbed item descriptions, or up to $500 off a new store design just in time for Christmas!

On Monday during our radio show Ecom Experts, we will draw a lucky number, and look for that comment number on our blog.


Whoever wins will have their desired feature added to their Yahoo Store - FREE.


For those of you that don't win, we promise to give that feature to you at 25% off until the next winner is chosen.

Then we will do it again each and every Friday.

Last week Dianna from BdLilies.com won an Advanced Carousel for her website so she could showcase the different varieties of flower bulbs has in her store. Everyone else was able to use coupon code featurefriday920 for 25% off.

So let's get started right now! Go to www.1Choice4YourStore.com and pick out the feature you want to add to your Yahoo Store today!

**Special Rules**

  1. You do not have to purchase anything to enter.
  2. To enter our drawing - Simply leave a comment with the yahoo store feature you would want to win
  3. Please only enter one time so that everyone has a fair shot of winning
  4. Winners will be chosen at the end of Ecom Experts every Monday between 6:00 and 7:00 PM ET
  5. Comments will be closed at 6:30 PM ET Monday September 13th
  6. Winners will be announced on Ecom Experts as well as our blog
  7. Winners are chosen using Random.org number generator
  8. Winners must contact 1 Choice to claim their prize within 72 hours of winning
  9. Please contact us with any questions


by: Shawna Seigel



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Thursday, September 23, 2010
Today we start something new on our blog - again. Tuesday we introduced "Tuesday Tools" and today we introduce you to "Thursday Tutorial."

Now, let's get started!

We learn every single day more and more reasons why you absolutely must have a blog for your business.
  • It's the hub for everything that you do via social networking. 
  • It's a great place to work on SEO
  • It's a great way to connect with customers
  • It's a phenominal avenue to allow for your customers to like, know, and trust you
All of the above equal more sales. We like more sales :)

Although Blogger no longer allows you to use FTP for your blog, you can still have all the benefits of a blog with the URL www.YourURL.com.

All you have to do is switch over to a custom domain in Blogger and set up a CNAME Record. Sound difficult?

It's not really.

You just have to go through the steps.

This video tutorial will walk you step by step showing you how to set up a custom domain with Blogger, how to create a subdomain on Yahoo, how to create a CNAME Record for your blog, and some basic testing to make sure it all works.

Don't want to do this yourself or if you want your blog to match the look and feel of your store like we did for Indulge N Spoil?

That's why we are here! Give us a call right now by calling 888-312-7839.

Enjoy the video and I will talk to you soon!




P.S. Did you miss our webinar yesterday preparing you for the holidays with some keyword research? Don't worry, click here to watch our Keyword Research Webinar Replay.


by: Shawna Seigel



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Wednesday, September 22, 2010
In our last webinar we discussed, "It's relevant - Secret for High Rankings." We learned how to be relevant on your pages from top to bottom.

But yet we still need to know:
  • What keywords are you being relevant for?
     
  • What keywords your customers are using to find your products?
  • What special keyword phrases will your customers use this holiday season?
  • Are your customers searching for coupons or free shipping?
     
  • What keyword phrases are your customers are seeing when they use Google Instant?

  • What keyword phrases lead to conversions on your website?

In today's webinar - we will learn how to find the right keywords and what to do with them.

Sign Up Now and join me today at 1:00 PM Eastern as we learn important keyword research techniques you need to learn today to be ready for the holiday season tomorrow!

To sign up for our webinar, simply go to:
https://www1.gotomeeting.com/register/132641088


by: Shawna Seigel



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Tuesday, September 21, 2010
Today we are starting a brand new series on our blog - Tuesday Tools.

Every Tuesday we will bring you useful tools you can use for your Ecommerce website - Easy huh?

So let's get started with our very first Tuesday Tools!

Today it is all about Ecommerce Icons. Lets start with some free ones.

**Please Note** Some files are compressed with RAR. Find out how to open RAR Files.










6. 200 Free Exclusive Icons - Siena


7. Shopping Icons




















by: Shawna Seigel



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Monday, September 20, 2010
We went to Random.org LIVE on Ecom Experts and put in how many comments we had on our blog.

Can you believe our store owners had a 1 and 17 chance of winning a prize worth up to $500?

The lucky number was #5. We went to the blog and found comment #5.



And we found our winner - Dianna!

Dianna will have the Advanced Carousel added to her store and if you would like it added to yours - you get 25% off!

Just enter coupon code featurefriday920 and save!

Don't forget to come back to our blog this coming Friday September 27th to do it all again!


by: Shawna Seigel



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Today on our radio show Ecom Experts at 6:00 PM Eastern we will be answering your questions about Google Instant.

You can listen live and chat with friends by going to:
http://www2.webmasterradio.fm/chat/

We will be covering:
  • How does Google Instant affect my rankings?
     
  • How does Google Instant affect my traffic?
     
  • How does Google Instant affect my sales?

Do you have specific questions you want answered about Google Instant?

Please submit them now by emailing me (shawnaseigel - at - gmail.com) and then make sure to join us at 6:00 PM Eastern by going to:

http://www2.webmasterradio.fm/chat/

My special guest tonight is Dave Davies from BeanStalk SEO. Dave gave an awesome presentation at our New Life Event and is also the host of Webcology on Webmaster Radio.

I look forward to seeing you there!

Sincerely,

Shawna Seigel

P.S.

There is still time to enter our Feature Friday Contest!

You can win up to $500 in programming for your store. For more information make sure to visit:

http://blog.1choice4yourstore.com/2010/09/its-feature-friday-again-you-ready-to.html


by: Shawna Seigel



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Friday, September 17, 2010
This contest is closed! View our blog this Friday for the latest contest!


Welcome to our second Feature Friday for Yahoo Store Owners!!

So what the heck is Feature Friday?

Every Friday we create a blog post entitled Feature Friday.

Every Friday you will go to our website 1 Choice 4 Your Store and pick out one feature that you would really like to add to your Yahoo Store. I recommend starting out with our Top 15 New Yahoo Store Add-ons or visiting our Build Your Own Package Page to see a full list of all the add-ons we offer.

Then come back to this Feature Friday blog post and leave a comment. Tell us which feature you would want for your store to increase traffic and conversions.


It can be any feature we offer up to $500. You could choose a new blog design, rating and reviews, tabbed item descriptions, or up to $500 off a new store design just in time for Christmas!

On Monday during our radio show Ecom Experts, we will draw a lucky number, and look for that comment number on our blog.


Whoever wins will have their desired feature added to their Yahoo Store - FREE.


For those of you that don't win, we promise to give that feature to you at 25% off until the next winner is chosen.

Then we will do it again each and every Friday.

Last week Tommy Day won a Rotating Banner for his website and everyone else was able to use coupon code featurefriday913 for 25% off.

So let's get started right now! Go to www.1Choice4YourStore.com and pick out the feature you want to add to your Yahoo Store today!

**Special Rules**
  1. You do not have to purchase anything to enter.
  2. To enter our drawing - Simply leave a comment with the yahoo store feature you would want to win
  3. Please only enter one time so that everyone has a fair shot of winning
  4. Winners will be chosen at the end of Ecom Experts every Monday between 6:00 and 7:00 PM ET
  5. Comments will be closed at 6:30 PM ET Monday September 13th
  6. Winners will be announced on Ecom Experts as well as our blog
  7. Winners are chosen using Random.org number generator
  8. Winners must contact 1 Choice to claim their prize within 72 hours of winning
  9. Please contact us with any questions


by: Shawna Seigel



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Thursday, September 16, 2010
My morning started out with an email from Marketing Experiments with some awesome conversion tips.

After signing up for their upcoming webinar (yes you should always be learning!!),  I came across two really great webinar rebroadcasts that you might enjoy:
  •  Homepages Optimized -

    Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus.

    But is it optimized to meet your marketing goals? Or is your marketing campaign leaking revenue every time someone lands on your page?

  •  Optimizing Landing Pages -

    Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you?

    Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide your audience to the intended decision.

  • This Just Tested: An aesthetic design that produced 189% more leads - This link is for an article but, you can sign up for an upcoming webinar on the 22nd.
**Tip** If you are wondering what your conversion rate should be - It should be your current rate plus constant increases.

It doesn't matter if that increase is by .1% or 100%.

Each website is different and attracts different types of customers. There is no "right" answer. So focus on your current conversion rate plus making constant increases.

As Bryan Eisenberg would say, Always Be Testing!


    by: Shawna Seigel



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    Tuesday, September 14, 2010
    Yesterday we interviewed Greg from Webstores Ltd and learned a lot about online video marketing for Ecommerce.

    We covered:

    • Why is video such a hot topic?
       
    • Can you have more than one YouTube Channel?
       
    • How do you create a YouTube Channel?
       
    • What are the best topics for your channel?
       
    • What is the best length to use for your videos?
       
    • How do you add the videos to your website?
       
    • and much MUCH more


    Check out this Ecom Experts Quick Tip and then listen to the full interview below.



    Air Date: September 14, 2010




    by: Shawna Seigel



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    Monday, September 13, 2010

    We went to Random.org LIVE on Ecom Experts and put in how many comments we had on our blog.

    Can you believe our store owners had a 1 and 16 chance of winning a prize worth up to $500?

    The lucky number was #1. We went to the blog and found comment #1.


    And we found our winner - Tommy Day!

    Tommy Day will have the Flash Banner Rotator added to his store and if you would like it added to yours - you get 25% off!

    Just enter coupon code featurefriday913 and save!

    Don't forget to come back to our blog this coming Friday September 17th to do it all again!


    by: Shawna Seigel



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    YouTube is the second most popular search engine on the Internet after Google, attracting more than 2 billion visitors per day!

    Today on Ecom Experts at 6:00 PM Eastern we will be talking with Greg Jamison, President of WebStores Ltd. We will be learning:
    • Why is video such a hot topic?
       
    • Can you have more than one YouTube Channel?
       
    • How do you create a YouTube Channel?
       
    • What are the best topics for your channel?
       
    • What is the best length to use for your videos?
       
    • How do you add the videos to your website?
       
    • and much MUCH more
    You can listen live and chat with friends at 6:00 PM Eastern by going to:
    http://www2.webmasterradio.fm/chat/

    We will even be covering green screen, editing videos, and getting people to watch what you have created.

    This will be a fun and informative show for sure!

    I will see you at 6:00 PM Eastern and don't forget to join us in our chatroom by going to:
    http://www2.webmasterradio.fm/chat/

    Sincerely,

    Shawna Seigel
    1 Choice 4 Your Store


    P.S.

    We will be announcing the winner of our Featured Friday Contest during our live broadcast. Remember, you have until 6:30 PM Eastern to enter!

    http://blog.1choice4yourstore.com/2010/09/feature-friday-for-yahoo-store-owners.html 


    by: Shawna Seigel



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    Friday, September 10, 2010
    **Please Note** This contest is closed. A Winner has been chosen. But don't worry! We are doing it EVERY Friday until the end of the year! Visit www.FeatureFridays.com for more information!


    This week we are starting something completely new and we hope you will be as excited about this as we are!

    Welcome to our very first Feature Friday for Yahoo Store Owners!!

    So what the heck is Feature Friday?

    Every Friday we will create a blog post entitled Feature Friday.

    Every Friday you will go to our website 1 Choice 4 Your Store and pick out one feature that you would really like to add to your Yahoo Store. I recommend starting out with our Top 15 New Yahoo Store Add-ons.

    Then come back to this Feature Friday blog post and leave a comment. Tell us which feature you would want for your store to increase traffic and conversions.


    It can be any feature we offer up to $500. You could choose a new blog design, rating and reviews, tabbed item descriptions, or up to $500 off a new store design just in time for Christmas!

    On Monday during our radio show Ecom Experts, we will draw a lucky number, and look for that comment number on our blog.


    Whoever wins will have their desired feature added to their Yahoo Store - FREE.


    For those of you that don't win, we promise to give that feature to you at 25% off until the next winner is chosen.


    Then we will do it again each and every Friday.


    So let's get started right now! Go to www.1Choice4YourStore.com and pick out the feature you want to add to your Yahoo Store today!

    **Special Rules**
    1. You do not have to purchase anything to enter.
    2. To enter our drawing - Simply leave a comment with the yahoo store feature you would want to win
    3. Please only enter one time so that everyone has a fair shot of winning
    4. Winners will be chosen at the end of Ecom Experts every Monday between 6:00 and 7:00 PM ET
    5. Comments will be closed at 6:30 PM ET Monday September 13th
    6. Winners will be announced on Ecom Experts as well as our blog
    7. Winners are chosen using Random.org number generator
    8. Winners must contact 1 Choice to claim their prize within 72 hours of winning
    9. Please contact us with any questions


    by: Shawna Seigel



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    Wednesday, September 08, 2010
    Want to know the secret to ranking higher in the search engines?

    Relevancy.

    Because if content is king, then relevancy is queen.

    In today's webinar you will learn how to show the search engines that your pages are relevant for search phrases from top to bottom.

    Sign up now ---->

    Plus if you are having trouble ranking for a particular search phrase you can submit your website and search phrase for evaluation.

    Join me today at 1:00 PM Eastern for this fun and informative webinar.

    Sign up now by going to:

    https://www1.gotomeeting.com/register/948833113

    Plus, everyone wins a really great goody!

    See you there :)


    by: Shawna Seigel



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    Tuesday, September 07, 2010
    If you are looking for an easy way to show customers what type of credit card payments you accept, check out this Free Credit Card Logos website.

    You can find images for:
    • Visa
    • Mastercard
    • American Express
    • Discover
    • Paypal
    • eCheck
    They combine the logos together as well. If you only accept Visa, Mastercard, and American Express.... no problem.

    WORD OF WARNING

    I would not suggest copying and pasting the code directly. They link the credit card images to other websites not appropriate for your store.

    Instead, do the following

    1. Right click with your mouse over the image and choose - Save Image As

    2. Upload this picture to your website. If you have a yahoo store, go into your Web Hosting Control Panel and click on Manage ---> File Manager --->Upload File

    3. After you upload the file, go back to File Manager, locate the file, and click on view. This will open in a new window and we can copy the URL.


    4. Inset the image into your website. If you have a Yahoo Store, you might want to put it in the bottom of your left navigation bar. To do this with your regular standard 3.0 store with no custom programming do the following:

    • Go into store editor and click on variables
    • Look for the variable called html-below-left-nav
    • Type in the following BUT replace with your URL for YOUR credit card image:

    5. Click update and admire your handy work. If you want to center the image just add the following:



    6. Click update again and publish your changes.

    7. Pat yourself on the back for a job well done!


    by: Shawna Seigel



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    Friday, September 03, 2010
    This weekend I will be reading Pay-Per-Click Search Engine Marketing: An Hour a Day by Dav David Szetela and Joseph Kerschbaum. I am looking forward to reviewing the book and the timing is just perfect.

    If you are looking to step up your pay per click campaigns for this holiday season, now is the time to figure out what works and what does not work.

    I will be back next week with a full review.

    Until then, have a wonderful weekend and I will talk to you again after the holiday!

    P.S.

    Ecom Experts will not be live this Monday due to the holiday but, we will be back the following week!


    by: Shawna Seigel



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    Thursday, September 02, 2010
    According to a recent article by eMarketer, "US Census Bureau reported that retail ecommerce sales were solid in Q2 2010, growing an estimated 13.7% year over year, a slight decline from 14.2% growth in Q1 2010."

    However, the article also states that holiday shoppers are still going to be careful with their spending this holiday season as they have been the last two seasons.

    BIGresearch conducted a survey in July of 2010 to find out how shoppers plan to save money this season.


    According to the survey:
    • 64% state they will be spending less on everyone
    • 42.7 states they will only buy gifts on sale
    • 36% stated they will do more comparison shopping
    What I found particularly interesting for store owners:
    • 22% plan on doing more research online before buying in-store
    • 21.6% plan to do more shopping online
    This is a great opportunity for online store owners to grab a bigger piece of the pie.

    Here are five tips we can use to increase sales based on the information above:
    1. More consumers are going to do comparison shopping - Make sure your products are listed in Google Shopping and other comparison shopping sites that come up for your products.


    2. Use the words "gift" and "sale" in your ad copy and landing pages.


    3. Understand what your customers are researching online before buying in-store. Add this information to your website and grab the sale before they ever leave their house.


    4. Remind your customers of the benefits of shopping online - Fast, easy, no lines, no wait, and guaranteed availability.


    5. Show your customers alternative products they can purchase for other family members. Make yourself a one stop shop for their holiday shopping needs. 


    by: Shawna Seigel



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    Wednesday, September 01, 2010
    Have you recently opened a new Yahoo Store or are you thinking about starting one?

    Well, let me show you how quick and easy it is to get up and going in our webinar today.

    Sign up now

    I will show you in less than hour how to:

        * Add new sections
        * Add new items
        * Set up shipping
        * Set up tax rates
        * Set up payment methods

    We will also be discussing what you need to know to increase traffic and conversion to your new store as well.

    Join us today at 1:00 PM Eastern. Sign up now by going to:
    https://www1.gotomeeting.com/register/251242801

    I look forward to seeing you there!

    Sincerely,

    Shawna Seigel
    1 Choice 4 Your Store

    P.S.
    We still have coupons if you want to give the Yahoo Store a try for free. Give us a call today to learn more - 888-312-7839


    by: Shawna Seigel



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