Tuesday, August 31, 2010
Mike Ober from Yahoo Small Business stopped by our radio show Ecom Experts yesterday to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration.

We kept him around to also discuss site reviews and many listeners received great advice and conversion tips they could apply towards their own ecommerce site.

Air Date: August 30, 2010




by: Shawna Seigel



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Monday, August 30, 2010
I love the last Monday of every month.

It means that its site reviews and ecommerce questions day on our radio show Ecom Experts at 6:00 PM Eastern!

http://www2.webmasterradio.fm/chat/

Plus, today we have a very special guest join us!
 
Mike Ober from Yahoo Small Business is stopping by
to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration.

So here is what you will want to do!

1. Submit your website and question to:
http://www.ecomquestion.com/

2. Then join us at 6:00 PM Eastern at:
http://www2.webmasterradio.fm/chat/

You will be able to listen live, chat, and get answers to your ecommerce questions!

I look forward to seeing you there :)


by: Shawna Seigel



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Friday, August 27, 2010
Does tax time terrify you? Does the thought of getting everything in order for your taxes make your heart stop?

There IS a better way!

Rebecca's clients feel great when April rolls around because they know that their books are in order and they have a clear picture on EXACTLY what they owe and how much money they’ve made.

How would it feel for you to go into the end of 2010 confident and secure?

You can learn how in this webinar where Rebecca will include a “behind the scenes” look into QuickBooks; and clear, simple explanations of the different sections and what they mean for your business and taxes.

Catch the webinar replay by going to:

http://www.1choice4yourstore.com/quickbooks-for-online-retailers.html


by: Shawna Seigel



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Wednesday, August 25, 2010
Does tax time terrify you?

Does the thought of getting everything in order for your taxes make your heart stop? 

Join us at 1:00 PM Eastern as our invited guest Rebecca Tervo from Tervo Financial Fitness shows us a BETTER way!

Sign up now ----->

We will get a "behind the scenes" look into QuickBooks; and clear, simple explanations of the different sections and what they mean for your business and taxes.

Sign up now by going to:

https://www1.gotomeeting.com/register/420809784

We will see you at 1:00 PM Eastern!

Sincerely,

Shawna Seigel
1 Choice 4 Your Store

P.S.

Have you heard the news? Yahoo Search is OFFICIALLY powered  by Bing. Stay tuned as we bring you all the details Friday in our next edition of 1 Choice News.


by: Shawna Seigel



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Tuesday, August 24, 2010
You might be surprised - FREE.

Yes, free is the great four letter F-Word that keeps customers coming back for more.

Zappos made it their mission to build loyalty with their customers and it paid off.

75% of their customers - Repeat business

How did they build customer loyalty? They offered free shipping to their customers and free shipping when the product wasn't right.

Now granted, not all of us can afford to give free shipping there and back. However, there are other small things that we can do:
  • Include a hand written note thanking the customer for their purchase
  • Make a phone call to one customer each day thanking them for their purchase
  • Giving one customer a day their shipping refunded back to them via a gift card from your store
  • Send a small candy with each purchase
There are a lot more ideas that we covered in our interview with Kat Simpson from Kat's Kloset yesterday on our radio show Ecom Experts.

Make sure to check them out below by clicking the play button. You will learn more ways you can drive repeat business to your store starting today!

Air Date: August 23, 2010


Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


by: Shawna Seigel



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Monday, August 23, 2010
Studies show that it's less expensive to bring existing customers back than to attract new ones.

So how can you take your existing customers and bring them back into your store to purchase again?

That is today's topic on our radio show Ecom Experts!

Join us at 6:00 PM Eastern. You can listen live and chat with friends by going to:

http://www2.webmasterradio.fm/chat/

Our guest is the always popular Kat from Kats Kloset!

Kat was recently named one of the top 6 Social Media Sellers by eBay's blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.

She definitely knows a thing or two or ten about bringing customers back again and again.

Make sure you join us LIVE at 6:00 PM Eastern for this fun and informative show by going to:

http://www2.webmasterradio.fm/chat/

I look forward to seeing you there!

Oh yeah, almost forgot!

We also have an awesome goodie for everyone in our chat room tonight. Don't miss out!!

Sincerely,

Shawna Seigel
1 Choice 4 Your Store

P.S.

Wednesday we have a new webinar on Quickbooks for online store owners. Don't miss this webinar!

https://www1.gotomeeting.com/register/420809784


by: Shawna Seigel



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Friday, August 20, 2010
Three days ago Yahoo released Customer Registration (log ins) for Yahoo Stores!

http://www.1choice4yourstore.com/aug-2010-news.html

This is an awesome update that we have been wanting for years.

In this month's newsletter, we cover:

    * How to implement customer registration
    *  23% of shoppers abandon carts with forced log ins
    * Best Practices for using customer registration
    * Internet Retailer's Top 500 Shopping Cart Mistakes
    * and much much more.

For all the information and more, make sure you visit:

http://www.1choice4yourstore.com/aug-2010-news.html

Sincerely,

Shawna Seigel

P.S.

Need help installing your new log in feature? We are just a phone call away! Give us a call right now at 888-312-7839. We will have you ready to go within 2-3 business days.


by: Shawna Seigel



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Monday, August 16, 2010
We are super excited tonight to be interviewing Cindy Shelby on our radio show Ecom Experts!

Make sure to join us live at 6:00 PM Eastern by going to:

http://www2.webmasterradio.fm/chat/

Cindy is an eBay Certified Business Consultant and Education Specialist. She’s the author of several books including the eBay Marketing Bible. Cindy is also the Co-founder of the Web Sellers Circle at www.websellerscircle.com a community of sellers who support each other as they build their online businesses.

With social media such an important part of promoting your online businesses – Cindy dug into facebook to take a closer look at how it can be used to promote your business.

We will be covering:
  • Why should your business be on Facebook?
  • What's the difference between a profile and business page?
  • How do you make your Facebook page unique?
  • How do you get more fans?
  • What are the most important applications to use on your Facebook Business Page?
  • What about selling products directly on Facebook?
  • and much much more!
Make sure to join us at 6:00 PM Eastern by going to:

http://www2.webmasterradio.fm/chat/

You will get to listen live, chat with friends, and ask your Facebook questions!

I look forward to seeing you there!


by: Shawna Seigel



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Monday, August 09, 2010
We have a great show for today interviewing Big Commerce CEO, Mitchell Harper!

Make sure to join us at 6:00 PM ET for our live interview by going to:

http://www2.webmasterradio.fm/chat/

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company ofBigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries.

All of this growth was the result of listening to customers, hiring the right people and guerilla marketing .

Nobody understand more how to grow your business to a seven figure a year business on a shoestring business.

Join me tonight as we learn what it takes to get there...and stay there!

We are live at 6:00 PM Eastern. You can listen live and chat with friends by going to:

http://www2.webmasterradio.fm/chat/


by: Shawna Seigel



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Friday, August 06, 2010
Quick updates for the New Life Event that starts TODAY!

First, if you haven't registered yet for each day of the New Life Event... make sure you do that NOW.

www.newlifeevent.com

There are a limited number of seats available for the webinars. Once it fills up...you will not be able to get in.

Second, we need your help!

There are no sponsors or advertisers for this event because I did not want you to feel that people were trying to sell you stuff. I wanted this to be a fun weekend of education!

You are basically getting a $3,000 conference in your living room for F R E E (when you include the cost of registration, airfare, 5 nights in a hotel, and food).

We need you out there spreading the word! Get out there on Twitter and tell people about the event. Tell your Facebook friends. Just spread the word!

We have the most amazing speakers and we want them to know how much we appreciate them by filling up the place with lots of people who appreciate their hard work!

Plus, we are passing out AMAZING prizes all weekend long just for spreading the word.

Not sure what to tweet? Just go to this page:
http://www.newlifeevent.com/win-a-twitter-prize.html

Thank you again for all your support, love, and I cannot wait to spend our weekend together!!


by: Shawna Seigel



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Thursday, August 05, 2010
Tomorrow starts another phenomenal weekend of learning at the New Life Event!

http://www.newlifeevent.com/

30 Webinars all aimed at helping you to grow your business and the best part...

You do not have to pay a single cent to attend.

All you have to do is sign up before all the seats get filled up.

There is one catch, you also have to get out there and tell all your friends about the event as well. Use Twitter, Facebook, your blog, or anything else to spread the word!

But sign up fast as there are a limited number of seats available and this is one heck of an educational weekend.

We have speakers discussing:

    * Selling Customized Products Online
    * How to save money on credit card feed
    * Powerful Behavioral Targeting
    * Social Media's Impact On Your Business
    * Why and How you should be on Ebay
    * and much MUCH more

Just go to:
http://www.newlifeevent.com/

Make sure to sign up for Friday, Saturday, and Sunday.


by: Shawna Seigel



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Wednesday, August 04, 2010
Today is our final webinar in the L.O.C.K. Method Series -

Kick It Up A Notch - Increasing Conversions

Sign up NOW ----->

We discover what you should be testing in order to increase conversions on your website.

It's wonderful if you have tons of traffic coming to your website.

It's wonderful if you have awesome rankings in the search engines.

It's wonderful if you are paying lots of money on pay per click ads.

Good for you!

However, if 15 out of every 1,000 visitors purchase from your website...

Bad for you :(

Sign up NOW ----->

Shop.org found that the average conversion rate was about 1.5% for most ecommerce websites.

That means 1.5% of 1,000 visitors is only 15.

This also means, you just lost 985 people that could have been a sale. OUCH!

What if a few small changes to your website doubled your conversions?

Not only does your conversion rate go up to 3% but, your sales go up too!

So let's learn how to take the traffic you are already getting and increase conversions.

Sign up now as we get started at 1:00 PM Eastern.

Sign up NOW ----->

Sincerely,

Shawna Seigel
1 Choice 4 Your Store

P.S. We have 30 (YES THIRTY) webinars starting THIS Friday at 4:00 PM Eastern. I hope you have signed up! www.newlifeevent.com


by: Shawna Seigel



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Tuesday, August 03, 2010
According to Google, "Sitemaps are a way to tell Google about pages on your site we might not otherwise discover."

Sitemaps will also help your site in many different ways including:

  • Helping Google learn about your new website
     
  • Helping Google learn about new pages
     
  • Helping Google crawl your pages faster

For Yahoo Store owners, this process is VERY simple. In fact, we did it in less than a minute!

Check out this very simple video tutorial showing you how to submit your Yahoo Store Sitemap to Google!



by: Shawna Seigel



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Monday, August 02, 2010
Every store owner starts out wondering the same thing, how should I be shipping my items?

Should I use the Post Office, Fed Ex, or UPS?

If you have thought about sending your packages via the Post Office (or already do), I have an awesome guest for you today on Ecom Experts!

Eric Nash, Director of Online Marketing for Stamps.com is joining me at 6:00 PM Eastern and we will be discussing:

    * Online postage software
    * Tracking
    * International Shipping
    * and more!

We are live at 6:00 PM Eastern!

You can listen live, ask questions, and chat with friends by going to:
http://www2.webmasterradio.fm/chat/

Sincerely,

Shawna Seigel
1 Choice 4 Your Store

P.S. The New Life Event is 5 days away! I hope you are ready for 30 awesome webinars in 1 weekend! www.newlifeevent.com


by: Shawna Seigel



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