Wednesday, June 30, 2010
I am so excited about our webinar today!


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I love talking to people about their keyword research. By adjusting just a few keywords, we can instantly double your traffic and sales.


How?


By analyzing what keywords people use to find your products THAT CONVERT.


How do we do that?


Join me today at 1:00 PM Eastern as we dive into Part 2 of the learning phase of the L.O.C.K. Method - Keyword Research.


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We are going to learn all about a keyword research tool that will help you increase traffic and sales!

I love tools that help me work smarter not harder.



Make sure to sign up early as space is limited :)


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by: Shawna Seigel



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Monday, June 28, 2010

It's the last Monday of the month and that means it is YOUR day to get help growing your online store.

Let me show you how it works:

  • Submit your URL and question at http://ecomquestion.com/

  • We will review your entire website and look for specific problems in regard to SEO, Usability, Landing Page Optimization, and help you to increase conversions.

  • During our live podcast today at 6:00 PM Eastern, we will answer your questions and provide you with a quick review of your website.

  • You can listen live to and chat with friends by going to http://www2.webmasterradio.fm/chat/
It really is that easy.

So let's get started by submitting your question to http://ecomquestion.com/ and I will see you at 6:00 PM Eastern!


by: Shawna Seigel



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Friday, June 25, 2010
Moms are spending over 2 trillion dollars a year and I wanted to know -

What's the best way to market this amazing industry?

http://www.1choice4yourstore.com/june-2010-news2.html

I interviewed Maria Bailey whose clients include Disney, Nestle, and The Discover Channel.

Maria Bailey is also an award-winning author of such books as "Mom 3.0," "Trillion Dollar Moms," and "Marketing to Moms." Plus, she is the co-host of Mom Talk Radio, the first nationally syndicated radio show for moms.

We discussed the 5 motivators that make Mom's buy!

You can watch the quick tip video, listen to the interview, and find out more by checking out our June Part 2 Newsletter.

You will also find:

  • Rebroadcast of our L.O.C.K. Method for SEO Webinar
  • 350 Social Media Tactics
  • Information on Google's new redesign and what it means to your business.

Sincerely,

Shawna Fennell
1 Choice


P.S. Need a site review? Have an ecommerce question? This Monday is your favorite hour - Ecom Experts Site Reviews. Submit your website and question today!!


http://www.ecomquestion.com/


by: Shawna Seigel



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Thursday, June 24, 2010
*click image to enlarge*

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.

Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).


by: Shawna Seigel



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Wednesday, June 23, 2010
Our SEO Webinar is starting at 1:00 PM Eastern.
 
In this webinar we are going to learn all about the L.O.C.K. Method for search engine optimization.
 
Instead of constantly having your rankings bouncing all over the place, you will learn how to L.O.C.K. in page 1 rankings every time!
 
Make sure you are signed up for this informative webinar by going to:
 
Learn more about the L.O.C.K. Method by going to:


by: Shawna Seigel



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Monday, June 21, 2010
Be sure to join us Live for Ecom Experts on http://www2.webmasterradio.fm at 6:00 PM ET.

Our guest tonight is award-winning author, radio talk show host and nationally known speaker Maria Bailey, CEO of BSM Media, a full service marketing and media firm that specializes in marketing to Moms.

Her clients include Disney, Nestle and The Discovery Channel.

Maria will be speaking today about how to effectively market to the Stay at Home Mom or the Working Mom. Understanding your Mom Market and identifying strategies for success can positively impact your bottom line.

So join us online and in our chat room to identify and support this always growing market segment.

We are live at 6:00 PM ET!


by: Shawna Seigel



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Friday, June 18, 2010
Some of you may know a little secret about my dad....

Besides coming into the office to help store owners understand how Yahoo Store's work, he is also an actor! You can view part of his resume over at the Internet Movie Database.

Daddy and his friends created a new Web Series called "Bad TV" and it has finally made its debut online!

Make sure to check out Jessica's office. It's actually Rene's (Mom) office!

When you see Frank, that's Dad! He plays a jerk really really well. Hmmm hahahahaha

Have fun watching and check out Part 2 of Bad TV as well :)

Happy (early) Father's Day to my Daddy and all the Daddy's out there!



by: Shawna Seigel



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Thursday, June 17, 2010
Are you recording your customer service phone calls?

Every day your customer service department provides great content for your website.

If you have a recording of each and every phone call, you can:
  • Make sure that you are providing customers with all the information they need to know
  • Provide quality control
  • Use the recordings to train current and future employees
  • Transcribe the questions and answers to use on your website
By transcribing your phone calls you will be able to answer questions that visitors may be thinking about, convert more sales, and as an added bonus....

Search engines will love the fresh and unique content to your website.

Not able to record your phone calls?

No problem.

Go through your customer service emails. I guarantee you will be able to find amazing content to add to your website!



by: Shawna Seigel



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Wednesday, June 16, 2010
Do you know how many calls that you receive from your website and where they come from?

Have you ever wondered if you could peek behind the curtain and see the history of someone’s website session to better answer their call?

The traditional concept of placing a phone number on a website and tracking how many calls came into the business has evolved.  You can take it one step further from basic analytics and not only how many calls came in from the web, but where they came from (Google, Yahoo, other referring sites) and from which keyword terms.  This is revolutionary!

Basics of call tracking: Find out how your ads are performing.

Collect valuable information about calls to your business to make your operations more efficient, marketing campaigns more profitable, and prove that your advertising is really working.

Monday on Ecom Experts we discussed the 7 ways to get the most out of website tracking:
  1. Find out which keywords are converting into leads (phone calls, chats, form submissions): Now you can see what Google AdWords are actually bringing phone calls..there is no more guessing about what is happening on your site.  If you have a ppc campaign going, you can see where your dollars are being spent and if you are getting any sort of return. 

  2. Route calls to the appropriate department, even if you are a “one man show”: Not only can you track those calls, but you can set up a greeting with a menu prompt to route calls to the person or department that the caller is trying to reach.  If you are the only one who answers the calls, that is okay.  This type of routing can tag that call so you know which ones to follow up with later.

  3. Listen to call recordings for training and quality assurance: Have you ever heard what you sound like on the phone?  Do you wish that you could replay that last call and make sure that you have covered every detail for someone’s order?  By recording the call, you have this call record at your fingertips and can use it for training.

  4. Manage your calls, chats, website sessions in one portal: Instead of having to log into several systems to listen to calls, then another to view your chat sessions—review all of this in one portal with one login.  It just makes more sense from an efficiency standpoint to use one system.

  5. Take advantage of call tracking features like scheduling and round robin:  Maybe your calls come in from 8am to 5pm, but at that point, you want to send all calls to your cell phone.  This way you don’t miss an opportunity to convert someone to a customer.  Another feature that could be helpful is round robin.  This allows you to share or rotate incoming calls between several people.  First call goes to the first agent, second call goes to agent number 2.  It’s helpful to manage calls from your website this way, especially if these features are free.

  6. Trend analytics—What time of day or day-of-the-week are you getting the most calls?  Are you staffed appropriately at these times or are you missing opportunities?  If you could quickly see the ebb and flow of calls coming from your website, you might think twice about when you beef up your staff.  Let’s say that you are a dog groomer and most calls come in around 6pm during the week and Saturdays and Sundays.  Maybe most people realize that their dog needs a haircut when they get home in the evenings.  Looking at this trend analysis of when calls come into your business will help you not miss that lead.

  7. Import calls from your website into your lead management tool (CRM): If you are using a lead management tool and that is the program that you are logged into on a daily basis, why not import your calls into this system.  It’s important to have all forms of communication that you have had with your leads in one place (their contact information, emails, any sort of lead scoring and then of course your calls).
Check out our interview with Jennifer Whaley, Business Development Manager at Century Interactive.





by: Shawna Seigel



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Monday, June 14, 2010
Do you know how many calls that you receive from your website and where they come from?

Have you ever wondered if you could peek behind the curtain and see the history of someone’s website session to better answer their call?

The traditional concept of placing a phone number on a website and tracking how many calls came into the business has evolved.  You can take it one step further from basic analytics and not only how many calls came in from the web, but where they came from (Google, Yahoo, other referring sites) and from which keyword terms.

This is revolutionary!

Jennifer Whaley, Business Development Manager at Century Interactive, will be sharing useful insight into ways that you can get the most out of website tracking today on Ecom Experts.

Regardless of what type of business that you run or what you are doing to generate leads, it’s essential that you understand how you got those leads.

Join us today at 6:00 PM Eastern as we discuss:

Seven Ways to Get the Most Out of Website Tracking!

You can listen live, ask questions, and chat with friends by going to:

http://www2.webmasterradio.fm/chat/

I look forwarding to seeing you later today at 6:00 PM Eastern!


by: Shawna Seigel



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Monday, June 07, 2010
We are heading to IRCE and Yahoo! Merchant Summit in Chicago!

This is one of my favorite conferences of the year and I can't wait.

Mike Ober from Yahoo! Small Business will be in Chicago as well and we thought today would be a perfect day to cover some pre-conference information.

Join us at 6:00 PM ET as we discuss the upcoming Internet Retailer Conference, Yahoo Merchant Summit, and some Ecommerce Best Practices.

You can listen live and chat with friends by going to:

http://www2.webmasterradio.fm/chat/

P.S.

Will you be at Internet Retailer?

Stop by the Yahoo! booth #417 and say hello! We will be there:
  • Tuesday 4pm-7pm
  • Wednesday 9am - 11:30am
  • Thursday 11:30am - 2pm
I will be speaking at the Yahoo! Merchant Summit on Friday the 11th at 11:10 AM and will be available most of the day as well.


by: Shawna Seigel



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Tuesday, June 01, 2010


Is it my site URL with a slash after the .com?

What most people fail to realize is that every single page within your store is a landing page.

The home page, every section page, and every single item page its own landing page. You have to treat every single page as a separate landing page.

That is what people fail to realize. Most people think their home page is their only landing page.

When people are searching for the different section categories you have, those sections are landing pages.

When people search for your items, those items are landing pages.

We want to take them from landing on that page and converting to a sale by clicking on the add to cart button and checking out.

Every single page in your store is a landing page.

When you write a blog article, that is a landing page. Find a way to send them to your shopping cart.

Remember, you are optimizing a page not your website. Optimize every page within your website.

Listen to the entire episode of Ecom Experts - May 2010 Site Reviews and Ecommerce Questions

Air Date: June 1, 2010




by: Shawna Seigel



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