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Monday, December 20, 2010
comScore, today reported holiday season retail e-commerce spending for the first 47 days of the November – December 2010 holiday season.

For the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by:

  • Green Monday (Monday, December 13) with $954 million
  • Free Shipping Day (Friday, December 17) with $942 million.

Free Shipping Day achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping.


by: Shawna Seigel



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