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Thursday, November 18, 2010
These shoppers expect to do much more than find product info or a nearby store via the mobile web.
According to eMarketer,
"While many retailers focus on the price-comparison ability of smartphones, which allows in-store shoppers to check competitors’ prices, web users surveyed by Sterling Commerce said the single most important shopping function of a mobile phone was the ability to check whether a product was in stock."
So what are the most important uses for shopping with their mobile phones ?
Want to learn more about mobile commerce and how your online store can benefit? Catch our webinar replay of Mobile Commerce – In Time for the Holiday Shopping Season
by: Shawna Seigel
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