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Thursday, November 18, 2010
With the holidays JUST around the corner, more shoppers will be using their mobile phones than ever for their retail shopping. By the year 2015, 119 BILLION dollars will be spent via mobile shopping.

These shoppers expect to do much more than find product info or a nearby store via the mobile web.

According to eMarketer,
"While many retailers focus on the price-comparison ability of smartphones, which allows in-store shoppers to check competitors’ prices, web users surveyed by Sterling Commerce said the single most important shopping function of a mobile phone was the ability to check whether a product was in stock."
  • 62% Want to check availability
  • 57% Want to look up prices
  • 49% Are looking for the nearest location
  • 48% Want mobile updates on their order status
  • 46% Want to locate out-of-stock items
  • 46% Want to conduct product reviews while shopping in the store

So what are the most important uses for shopping with their mobile phones ?




Want to learn more about mobile commerce and how your online store can benefit? Catch our webinar replay of Mobile Commerce – In Time for the Holiday Shopping Season


by: Shawna Seigel



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