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Monday, November 15, 2010
Dennis will be discussing his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
"The further away your optimizations goals are from your organizational KPIs – the higher the risk of applying direct harm"
You can listen live and chat with friends by going to:
Have questions for Dennis that you would like to ask? Leave us a comment and we will ask your question during our interview!
More about Dennis:
Dennis R. Mortensen is a pioneer and expert in the Analytics industry.
He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he sits on the Board of Directors at the Web Analytics Association and he maintains the highly popular analytics blog, VisualRevenue.com/blog
by: Shawna Seigel
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