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Monday, November 29, 2010
comScore, for the holiday season-to-date, $11.64 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.
Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009.
Thanksgiving Day (November 25), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million.
“Although Black Friday is known for the flurry of activity occurring in brick-and-mortar retail stores, online shopping is increasingly becoming the refuge of those preferring to avoid the crowds and long lines,” said comScore chairman, Gian Fulgoni. “The $648 million in online spending this Black Friday represents the heaviest online spending day of the season-to-date and a solid increase over last year’s Black Friday. Interestingly, we are also seeing consumers beginning to buy online in a more meaningful way on Thanksgiving Day, which has historically seen low buying activity.”
Other interesting information:
by: Shawna Seigel
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