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Tuesday, October 19, 2010
I was recently talking to a client about SEO. He wondered why he wasn't getting any traffic to his website and really wondering...

Why am I not ranking where I want?

He told me that he has been working hard on getting links to his store and just didn't understand why he wasn't getting anywhere.

After looking at his website I knew the reason.


Sample description:


Size: 40x60



That's it.

I told him, "You have to stop putting tires on a car that doesn't have an engine. If you want this car to run, you better put in an engine first. You need content."

Then he asked, "Well, what if I start paying for traffic instead."

I looked at his analytics.

I replied, "That would be like adding a new shiny paint job to the car that doesn't run. You still need an engine; otherwise you are not going to get anywhere."

He was already getting traffic but, not one single person was converting. So why would you want to spend tons of money sending more traffic to your website so that none of those will convert either?

He finally understood.

He needed content.

Check out our bi-monthly newsletter where I go into more detail on how to add great content to your website.


by: Shawna Seigel



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