Building, Expanding, Teaching, & Succeeding with Yahoo! Stores For 14 Years
Welcome to the 1 Choice Yahoo! Store Blog.
If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok!
Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter.
Thanks for coming by and please come back again soon!!
Tuesday, October 19, 2010
Last Tuesday I brought you some really cool tools you can use to find out where your customers are clicking and reading and everything in between.
Well, 3 days later Google drops analytics overlay and instead we get this awesome in-page analytics.
If you haven't started using it yet... let's log into Google and start using it right now!
Once inside, look on the left go and click on content. Then on the right, you will see Click Patterns - In-Page Analytics Beta.
This is really fun. Open up a new tab and go to your live website. Google Analytics follows you. Whatever page you click on, Google tells you:
The Wedding Quilt I made for Dusten was were popular so let's see what happened when people came to this page.
70% clicked to go to my home page and 4.3% clicked to learn about the giveaways.
So how can you use this information?
Let's say you have on your home page the following layout:
You learn that Special 2 is not clicked on at all and the purple product is only clicked on 1% of the time while the other products are clicked on 9% of the time.
Now you have data to make decisions!
Change out Special 2 to something else that will get customers to click and switch out the purple product with another feature item that your customers are looking for.
The filters can really tell you a lot about your traffic! For instance, let's take a look at our top navigation bar.
Let's take a look at what we have going on.
Only 4.2% are clicking on our Portfolio link.
Now let's filter those results!
We chose to look at just our visitors coming in using keywords having to do with yahoo store design.
Now the Portfolio link is clicked on 23%. Different priorities for different keyword phrases.
What can you do with this information?
What keywords drive the most traffic? What keywords drive the most revenue to your store?
Where are those customers clicking and what's important to them?
Join me tomorrow for a new webinar where we discuss how your web design affects your search engine rankings!
by: Shawna Seigel
Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show
| Copyright 2000-2012 1 Choice 4 Your Store - The Yahoo! Store Design Experts. All rights reserved. |
|1 Choice 4 Your Store and its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.|