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Thursday, September 02, 2010
According to a recent article by eMarketer, "US Census Bureau reported that retail ecommerce sales were solid in Q2 2010, growing an estimated 13.7% year over year, a slight decline from 14.2% growth in Q1 2010."

However, the article also states that holiday shoppers are still going to be careful with their spending this holiday season as they have been the last two seasons.

BIGresearch conducted a survey in July of 2010 to find out how shoppers plan to save money this season.


According to the survey:
  • 64% state they will be spending less on everyone
  • 42.7 states they will only buy gifts on sale
  • 36% stated they will do more comparison shopping
What I found particularly interesting for store owners:
  • 22% plan on doing more research online before buying in-store
  • 21.6% plan to do more shopping online
This is a great opportunity for online store owners to grab a bigger piece of the pie.

Here are five tips we can use to increase sales based on the information above:
  1. More consumers are going to do comparison shopping - Make sure your products are listed in Google Shopping and other comparison shopping sites that come up for your products.


  2. Use the words "gift" and "sale" in your ad copy and landing pages.


  3. Understand what your customers are researching online before buying in-store. Add this information to your website and grab the sale before they ever leave their house.


  4. Remind your customers of the benefits of shopping online - Fast, easy, no lines, no wait, and guaranteed availability.


  5. Show your customers alternative products they can purchase for other family members. Make yourself a one stop shop for their holiday shopping needs. 


by: Shawna Seigel



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