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Tuesday, August 24, 2010
You might be surprised - FREE.

Yes, free is the great four letter F-Word that keeps customers coming back for more.

Zappos made it their mission to build loyalty with their customers and it paid off.

75% of their customers - Repeat business

How did they build customer loyalty? They offered free shipping to their customers and free shipping when the product wasn't right.

Now granted, not all of us can afford to give free shipping there and back. However, there are other small things that we can do:
  • Include a hand written note thanking the customer for their purchase
  • Make a phone call to one customer each day thanking them for their purchase
  • Giving one customer a day their shipping refunded back to them via a gift card from your store
  • Send a small candy with each purchase
There are a lot more ideas that we covered in our interview with Kat Simpson from Kat's Kloset yesterday on our radio show Ecom Experts.

Make sure to check them out below by clicking the play button. You will learn more ways you can drive repeat business to your store starting today!

Air Date: August 23, 2010


Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


by: Shawna Seigel



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