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Tuesday, June 01, 2010
Is it my site URL with a slash after the .com?
What most people fail to realize is that every single page within your store is a landing page.
The home page, every section page, and every single item page its own landing page. You have to treat every single page as a separate landing page.
That is what people fail to realize. Most people think their home page is their only landing page.
When people are searching for the different section categories you have, those sections are landing pages.
When people search for your items, those items are landing pages.
We want to take them from landing on that page and converting to a sale by clicking on the add to cart button and checking out.
Every single page in your store is a landing page.
When you write a blog article, that is a landing page. Find a way to send them to your shopping cart.
Remember, you are optimizing a page not your website. Optimize every page within your website.
Listen to the entire episode of Ecom Experts - May 2010 Site Reviews and Ecommerce Questions
Air Date: June 1, 2010
by: Shawna Seigel
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