Wednesday, March 31, 2010
As many of you know, I absolutely LOVE LOVE LOVE using Blogger software from Google for my blog.

Where else can you add a page and find it in Google search results in 2 minutes?

However, last month Blogger announced that they would no longer offer FTP publishing. HUGE bummer.

We found another solution, Wordpress. However, I was not real happy with the answer. After lots of testing, it just was not as good as Blogger. Sorry Wordpress lovers. But, Blogger really does kick some major butt getting in the search results super fast. Plus, Blogger has gotten us some great rankings.

So my mission was to find some type of solution to keep Blogger.

I found it!!

I am SO happy because I did NOT want to move!! Moving could mean possibly losing rankings. Moving could mean possibly losing posts. Moving could mean headaches.

Instead of moving, you can use the custom domains to have your blog pointed to

It works and looks the same as if you are using the FTP but, it actually works better!
  • Google is hosting your blog so publishing is MUCH faster.
  • You still get all the benefits of having the subdomain blog at your URL
  • We get to keep Blogger!!
So here is the deal. If we have moved your blog to WordPress and you want to go back to Blogger, email us and we will do it for free. Everything is still in your Blogger account and we just have to turn it back on. We will need access to your Yahoo Hosting Account so we can set up the custom domain information Google needs.

If we have not moved your blog to WordPress yet and you want to make sure you can still use Blogger, you can order this service right now.

Here is what we do to make it work:
  • We make sure you have your blog set up in a subdomain. Like
  • We create a CNAME record for your blog with the DNS
  • We change Blogger to stop FTP Publishing
  • We update Blogger to start using the Custom Domain
  • We wait for the domain servers to change over (this can take up to 3 days)
  • We test to make sure everything is working properly
  • You are all set and ready to go!
Now if you still want to move to WordPress, we will do that. However, I HIGHLY suggest keeping your blog at Blogger. The SEO benefits are just amazing!

Here are the links you need to know:

Keep Your Current Blog at Blogger:
Convert to Wordpress:



P.S. If you don't have a blog yet and want one for free, call us! We are running an amazing special this week only. Order any Yahoo Store Design and you can get add on a free blog or upgrade to the next level FREE. Give us a call at 888-312-7839 for more details!

by: Shawna Seigel

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Tuesday, March 30, 2010
I am super excited!

Yahoo Small Business today released a floating shopping cart and mini cart for all Yahoo Store Owners.

This is a HUGE upgrade to the Yahoo Store.

We have been playing around with it this morning and we are HIGHLY impressed.

We have several people calling asking how much it will cost to install the floating cart into their website.

The cost for basic installation is $150 and should be installed within 1-3 business days.

If you need us to move around graphics in your header, right column, or other area of your store in order to install the Floating or Mini Shopping Cart, please call or email us for a quote.

Order Floating Shopping Cart / Mini Shopping Cart Installation & Implementation for Your Yahoo Store NOW by going to:

I hope to have some video tutorials up soon and will let you know when those are available!


Shawna Fennell


If you haven't read this month's newsletter, you are MISSING out. This week only, you get to tell us what special you are waiting for us to have again and we give you that discount. Make sure to read / watch all about it!

by: Shawna Seigel

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Monday, March 29, 2010

It's the last Monday of the month and that means it is time for the Ecom Question Hour on our radio show.

Here is how it works:

   1. You go to:

   2. You type in your question and website.

   3. You join us at 6:00 PM ET by going to:

   4. We answer your questions live while you chat with friends.

Sounds like fun? That's because it is! We have a great time and we learn lots to.

So make sure to join me at 6:00 PM ET for fun and education.

I look forward to seeing you there!


Shawna Fennell


Need a new store design? You may want to see what I have up my sleeve for this week by visiting this month's newsletter :)

by: Shawna Seigel

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Thursday, March 25, 2010
Two nights ago I finally get to sleep in our new home for the first time.

We had deer in the back yard, 20 deer in the field across the street, beautiful horses running across the field, and there I was hurting myself.

I have an extremely weak ankle and it looks like I tore a ligament again. Yesterday morning I was sitting at urgent care with no end in site and had to reschedule our webinar :(

I am scheduled to go to a specialist on Friday and unless anything changes, we are good to go for next Wednesday at 1:00 pm ET.

Sign up now for Twitter For Business Webinar

Again, VERY VERY sorry for the last minute change.

I can't wait for this move to be over and I can get back to work!

P.S. Anyone know how I can get internet in the boonies? *laughing* Still having problems!

by: Shawna Seigel

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Tuesday, March 23, 2010
Make sure you are signed up for our webinar tomorrow where we discuss using Twitter to:

*Increase Sales

*Increase Brand Awareness

*Connect With Your Customers


*INCREASE traffic

The webinar is at 1:00 PM Eastern and you can sign up by going to:

We will be recording this webinar but, you will definitely want to come to the live version because everyone that arrives will be getting a free goody!!

Sign up today and I will see you tomorrow at 1:00 PM Eastern.

by: Shawna Seigel

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Wednesday, March 17, 2010

If you are using Blogger software for your blog, you may have noticed a new warning that states that you will not be able to use FTP after May 1st.

I wrote you an email about this change the day it happened. I also told you that we would find a new home for our blogs that was SEO friendly and design friendly as well.

Although it took a little longer than I wanted, we now are ready to go with the conversions.

After much testing, I am happy to report we are ready to convert your blogs over to WordPress.

The process takes about 4-8 business days to complete due to high demand.

The pricing RIGHT NOW is $250.00

As we get closer to the May 1st deadline, the price will go up to $500.

Please hit reply or call us at 888-312-7839 if you have any questions.

Again, the link to convert your blog is located at:

by: Shawna Seigel

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Monday, March 15, 2010
When it comes to Twitter, business owners ask the same questions:

Should I use my name or my business name?

Should I put a picture of myself or use my logo?

Should I talk about myself or should I just talk about business?

How should I set up my account?

What keywords should I use?

Today on Ecom Experts we are going to answer those questions.

Today we are going to be discussing Twitter For Business.

How can you use Twitter and what the heck do you tweet about once you get an account?

Join me LIVE at 6:00 PM Eastern by going to:

You can listen live, chat with friends, and learn the best way to use Twitter for your business.


Shawna Fennell

P.S. Did you read our newsletter from this month? I show you how one of my favorite websites lost 3 sales in 2 weeks by making some big email marketing mistakes.

by: Shawna Seigel

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OMG I am so excited!! 1 Choice now has a jingle! Made by LoveJingles, it is so COOL! Can you tell I am excited?

There's only 1 choice 4 your store
If you want to be successful
Shawna will build the store with you
Until you happily shout Yahoo!
1 choice for you
And for your store
Just one choice will do
To expand and explore
For both Yahoo! and you
1 choice 4 your store


by: Shawna Seigel

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Friday, March 12, 2010
In this month's newsletter I want to talk to you about email marketing.

I love sending emails for store owners. It is so exciting! Push a button and sales just start pouring in from left and right -

If it's done the right way.

Today I am going to show you 3 HUGE mistakes one of my favorite online stores made.

Did it cost them a few sales? Absolutely.

They lost a minimum of 3 sales in just two weeks from me alone.

Find out what this website did and how you can avoid making the same mistakes now in this month's newsletter:


Shawna Fennell

P.S. Truste is letting 1 Choice customers grab up their privacy seal for $199 for a limited time only. If you are looking to increase sales, you may want to check out this special offer.

by: Shawna Seigel

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Tuesday, March 09, 2010
Last night I had the pleasure of interviewing Michael Whitaker from

We discussed web analytics for small online retailers and conversion optimization tips.

My favorite part was discussing how we learned that one of our links sucked and how we fixed it. Yep, it was a good one!

You will have to listen to the full interview to find out more.

Here are the links we discussed during the show:

Google Website Optimizer Calculator:

Ecom Mastermind Group

End of the month Ecom Question and User Testing

Survey for Webinar Wednesdays

Yahoo Store Tips & Tricks Book

Steve Krugs Book - Rocket Surgery Made Easy

by: Shawna Seigel

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Monday, March 08, 2010
One of the most critical aspects of your business is understanding what your customers are doing once they reach your website.
  • Are they coming in and leaving immediately?

  • Are they coming in and not finding what they are looking for?

  • Are they coming in and finding what they are looking for but, they are not buying?
All of these questions and more can be answered with analytics.

However, most business owners don't know where to look, don't know what to do with the data, or don't know where to start.

Our goal today on Ecom Experts is to help you find those answers.

Join me today at 6:00 PM Eastern as I interview Michael Whitaker from on WebmasterRadio. You can listen live, chat with friends, and ask your questions by going to:

Plus, when you join us live... I will be discussing the upcoming Ecommerce Mastermind Group that is starting next week.

I look forward to seeing you there at 6:00 PM Eastern!

Don't forget to go to:

Take care for now. 

    by: Shawna Seigel

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    Tuesday, March 02, 2010
    What an AMAZING weekend I had. The New Life Event, my birthday, and I got ENGAGED!!

    This had to be the best weekend of my ENTIRE life.

    The New Life Event was more than I could ever ask for. I made new friends, I had so much fun, and I got to learn.

    Honestly, what more could a girl ask for?

    However, just like you... I have a long list of to do's.

    So I wanted to share my To Do List with you so you know what is going on.
    1. Getting everyone their prizes - Gave that task to momma
    2. Putting up all the rebroadcasts of the webinars - This will be my #1 task now
    3. After uploading each one, announcing the rebroadcast is available via our New Life Event Blog.
    4. Signing up the New Life Event for Itunes - Uploading one new audio file a week
    5. Answering all emails, twitter, and facebooks - As much as I love all of you and so badly and want to talk to all of you right now.... I have over 400 people I have to get back to. I know I can help you more if I get those videos uploaded first. So PLEASE forgive me. I promise I will get back to you. Just please please please give me a few days pretty please :) You know I loves you all!
    6. Setting up the Ecom Mastermind Group - MORE LEARNING FOR ALL!
    So that is my top priority and I wanted to let you all know what is on my mind.

    What is your top priorities after this weekend?

    by: Shawna Seigel

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    Monday, March 01, 2010
    Yes you read the subject right.
    Today on Ecom Experts starting at 6:00 PM ET we are going to give one lucky winner a full year of the Truste's Privacy Seal - at no cost to you.
    They normally charge $499 a year for this service. 1 Choice customers get this service for $199 but, tonight someone will WIN this wonderful tool to increase your sales.
    The Truste Privacy Seal will help you to increase sales by letting your customers know that you value, honor, and respect their privacy.
    So, what do you have to do to win?
    Just join me tonight on my radio show Ecom Experts at 6:00 PM ET.
    You will be able to listen to our show, chat with friends, and hopefully win this awesome prize :)
    PLUS, we are going to do some announcements tonight (so excited).
    • An Ecommerce Mastermind Group
    • New Life Event Follow-Up Information
    • Shawna's HUGE surprise last night at her birthday party
    I look forward to seeing you there!!!
    Shawna Fennell
    1 Choice
    P.S. If you didn't make our New Life Event this weekend, WOW did you miss out.

    by: Shawna Seigel

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