Friday, February 26, 2010
Trying to decide which platform to use for your ecommerce store is never easy, especially when you have to pay for all the really good ones.

How do you know if you will REALLY like it? Why do you need to pay just to see if you can figure the dang thing out?

Well thanks to Yahoo Small Business, you can try out a Yahoo Store for free.

However, I have to warn you...

Once you try out the Yahoo Store Platform, you will LOVE it!

It is SUPER easy, it is SUPER scalable, and it is SUPER search engine friendly.

What does all that mean?
  • It means that you can have your store up and running within a few hours instead of months.
  • It means that your products and your website are going to be found in the search engines.
  • It means you are going to start making money faster.

So how do you get your hands on a free trial?

Join us for the New Life Event Webinar Series starting today at 4:00 PM ET.

Paul Boisvert from Yahoo! Small Business is giving away a 6 month free rent coupon today during his webinar at 7:00 PM ET. You can open a Merchant Solutions Starter or Standard Account. That saves you over $200!

PLUS we will be giving away lots and lots of 2 Month's Rent Free Yahoo Stores all throughout the weekend. That is going to save you almost $80!!

Sign up now on the New Life Event website for awesome education, lots of great prizes, and much MUCH more!

Make sure to sign up now!

by: Shawna Seigel

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My goal has and will always be to bring you the VERY best in education.
How much would you spend to get training from:
  • Paul Boisverst with Yahoo Small Business teaching you the basics of Ecommerce for conversion and increased revenue.
  • Andy Cotten from Yahoo Search Marketing teach you the best practices of pay per click marketing.
  • Michael Whitaker (who wrote one of the first books about Yahoo Stores) talk about Internal Site Search analysis.
  • Trevor Claiborne from Google showing you amazing information and techniques Google uses to optimize THEIR pages.
  • Chris Malta our friend from Worldwide Brands showing you how to make a profit from drop shipping.
  • PriceGrabber explaining whether or not your products should be in shopping comparison websites.
  • Shawna Fennell (that's me!) will be showing you how to get traffic to your website - with absolutely no money down. Plus, the secrets of writing unique content.

  • and much MUCH more.
Most people spend anywhere from $2,000 - $5,000 for this education.
However, as usual, we make sure that you are getting this training at no cost to you.
You do not have to travel, you do not have to pay for hotels, all you have to do is turn on your computer and join us for a weekend of learning for a lifetime of earning.
Plus, our speakers are giving out over $20,000 worth of products and services during the live webinars.
Make sure to sign up today. Seating is limited and you do not want to be left out!

by: Shawna Seigel

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Thursday, February 25, 2010
Our New Life Event begins tomorrow at 4:00pm EST and we are absolutely amazed at the response!

Not only do we have great presenters, we have wonderful prizes available for you - over $20,000 in products and services. 

Sure we have Gift Cards but what about winning an Advanced Video Training Series that teaches you how to make money online?  Did I mention Gift Cards? 

And oh yeah, from PriceGrabber a Blu-ray DVD player, from Dave Davies a Netbook Computer, and more, more, more.

So spend the weekend with us for Free Education that would normally cost you over $5,000.

We are going to have a great time and if you aren't there, your competition will be!

Sign up now by going to:

by: Shawna Seigel

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Starting tomorrow we are kicking off 30 webinars in one single weekend all aimed at helping you to increase your traffic and sales.

* How to Get Traffic To Your Site With No Money Down
*Ecommerce Basics for Conversion and Increased Revenue
*Internal Site Search analysis for online retailers
*Longtail SEO For Ecommerce Sites
*Secrets of Writing Unique Content
*Succeed on Google Shopping
*Converting Web Traffic To Cash
*And many more!

You do not have to pay a single penny for this education, you do not have to leave your home, and you could win one of several amazing prizes.

In fact, we are giving away over $15,000 worth of prizes this weekend.

So join me at the New Life Event this weekend and let us show you 30 ways that you can increase your traffic and sales immediately.

Just go to:

by: Shawna Seigel

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Monday, February 22, 2010
We are bringing back one of our most popular shows we have had to date, answering your questions.

You ask us questions about your website, Ecommerce, PPC, SEO, SEM, Conversions, or about our upcoming New Life Event.

Then we answer those questions today on Ecom Experts hosted on Webmaster Radio at 6:00 PM ET.

The show is ALOT of fun and we are going to give out a prize tonight to one of listeners in the chat room with us. Yeah, I like to do things like that :)

What's the prize? You will just have to come hang out, listen to our show, and chat with us tonight to find out. However, I will tell you that the prize is valued at $50 or more. But, that is all I am saying!

So just to recap:

Ask your question by going to:

Come hang out, listen to our radio show live, and possibly win a really cool prize at 6:00 PM ET by going to:

I look forward to seeing you there!!


Shawna Fennell

P.S. I hope you have signed up! We have 30 webinars in 1 weekend and it all starts THIS Friday!

by: Shawna Seigel

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Friday, February 19, 2010
It's that time of the month again! The last Monday of the month when we answer your questions.

This time, we are even adding something new to the mix!

We will be conducting user testing on websites being reviewed in order to help you increase sales.

All you have to do is:

  1. Submit your question via our special link
  2. Listen to Ecom Experts Monday February 22nd at 6:00 PM ET on
Want to learn more?

You may want to listen to last month's Question and Answer episode. Great information that will help you increase sales and conversions!

Plus, check out the video we created below!

See you Monday at 6:00 PM!

by: Shawna Seigel

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Thursday, February 18, 2010
Ok fair warning before I show you this picture.


Now, if you don't like a good joke, well sorry. But I thought this was way too funny not to share.

Ok, so I head over to Facebook tonight to share a link with our New Life Facebook Fan Page.

Whenever you share a link, it tells you to enter in a security phrase. Make sure you are not a bot.

Imagine my surprise when I was asked to type this one in....

*click to enlarge*

P.S. After a horrible day of people flying into buildings, we needed a good joke to make us giggle! I hope you got a chuckle out of it.

by: Shawna Seigel

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Wednesday, February 17, 2010
The interviewer becomes the interviewee!

WoW. I really hope that makes sense! If not, let me explain Lucy!

Normally, I get to do the interviews. As host of Ecom Experts, I get to ask the questions.

However, this week the tables were turned on me!

I was interviewed TWICE!

I had a blast and provided some great education too.

So check out these interviews:

  1. Ebay & Beyond - What a great and fun ecommerce radio show! We talked about New Life Event, Yahoo Stores, and everything in between. Listen Now:

  2. ColderIce - He wanted to know everything and anything about the New Life Event. Was it a pitch fest? Or were we really going to give 30 webinars of free education in 1 weekend? Make sure to check out this fun interview! Listen Now:

I hope they have me back soon! I had such a GREAT time!!

by: Shawna Seigel

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Tuesday, February 16, 2010
Sorry for the very late post and if you know me, you know I do not write these type of posts often.

However, I just signed up and thought I should tell you about this as well.

Andy Jenkins came out with a coaching program called Video Boss. The first video, I was thinking hmmm.

The second video, I was thinking WOW

The third video, I was thinking I need to sign up.

The fourth video, I did sign up.

In fact, here is a copy of the email confirmation. I blocked out the order number and email. You understand why :)

So what is Andy Jenkins doing? Showing people how to use video to sell products. Showing people how to use video to rank in the search engines. Most importantly, showing real people how to do this in a language we can understand.

You already know how much I believe that you guys should be doing video. Video can and WILL increase your sales and search engine rankings. But most store owners do not know where to start.

I honestly wish I could teach you how to do this but, there is just too much. After looking at this course I realize how little I know and I thought our videos weren't that bad!

So I signed up and thought I really need to share this with you all. If this is not for you, I understand. Just hit delete on this email and we will go back to our regularly scheduled programming.

However, if you want to learn some really valuable tips... check out this video from Andy. OMG the information is EXCELLENT!!

Ok. I will stop rambling and you go watch the video. AWESOME stuff really.


Shawna Fennell


I believe in full disclosure. So not only did I make a purchase tonight... I became a partner as well. So if you click on the link and IF you purchase the coaching program like I did... then yes I get a little kick back. All of our partnerships help us make a little extra money so that we can keep giving you free education :)

by: Shawna Seigel

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Monday, February 15, 2010
Last week we had an interview with Avinash Kaushik, web analytics guru, who so eloquently guided us into the world of web analytics.

When we spoke to him, everything was so logical and simple.

He helped us understand what kinds of e-commerce metrics we should follow and what kinds of actions we should take to improve our e-commerce site performance.

But... How we can translate that data into actions that will help us get better results?

The reality of today’s e-commerce business is that very few people have Avinash’s expertise and the time necessary to transform this data into meaningful actions.

So today on Ecom Experts we will be discussing Conversion Rate Optimization (CRO).

  • What is it? 
  • How do you do it? 
  • Where do you start?

Make sure to join us LIVE at 6:00 pm Eastern by going to:

I look forward to seeing you there!

by: Shawna Seigel

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Friday, February 12, 2010
Would you like to learn how to get 3 very powerful ecommerce analytics reports?

What if I told you that you have access to those reports right NOW?

What if I told you how you could use these reports to increase your bottom line?

Well forget what if... I am ready to show you!

In this week's newsletter we not only tell you the 3 most powerful ecommerce reports you need to be looking at but, how to use those reports to increase traffic and sales.

We have a wonderful interview and video with Avinash Kaushik, author of Web Analytics 2.0.

Also included in this newsletter:

* Blogger FTP Update
* How to create coupons video tutorial
* Get branded gift certificates for your store - FREE
* 30 Webinars in 1 Weekend - FREE
* New Video Series - Twitter Business Magic
* New Graphics Kit - Killer Backgrounds Version 3
* and much much MORE!

Make sure to check out today!


Shawna Fennell

P.S. Please consider donating a gift certificate from your store to the New Life Event

by: Shawna Seigel

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Wednesday, February 10, 2010

As many of you know, I am hosting the New Life Event Feb. 26th - Feb 28th.

The New Life Event is 30 Webinars in 1 Weekend - VERY cool and lots of great education. Plus, it is all free.

You see, I was sitting at a conference when I realized how much money I was spending to attend. I then realized how many store owners could not be there with me because they didn't have $4000 to spend on education.

So I started thinking... How could I bring this education to store owners without them having to travel?

The New Life Event

Two problems. How would I get THESE speakers? How would I get people to the event?

The solution:

Get the attendees to spread the word about the event and that will bring lots of people to the webinars. If lots of people show up, the speakers will want to volunteer their time.

But how do we get people to spread the word? We give out prizes!!

6 months ago when we had our first New Life Event, everyone wanted to know how they could help. Well, I am officially asking you for help.

We need prizes to give away and you all have great products :)

If we can get lots of prizes, then we can get lots of people spreading the word!

So please make a donation to the New Life Event.

Donate an item from your store or better yet, donate a gift certificate worth $25 or more.

As a special thank you, if you donate a gift certificate worth $50 or more...

We are going to create custom gift cards for your store to use for whatever you would like.

We created Turtle Squad custom gift cards for their website just in time for Christmas and now their customers can order gift cards for friends and family members!

So just to recap, you donate a $50 gift card and you will get:


Alright so now let's get down to the details on how to get your own custom branded gift cards.

  1. Go to your coupon manager and create a special coupon code for one lucky New Life Event prize winner.
  2. Go to 1 Choice 4 Your Store Gift Cards Page and place your order
  3. In the comments section, tell us the coupon code and dollar amount the New Life Event winner will receive.
  4. Enter coupon code "newlife-giftcard" 
  5. Complete your order and wait about 3 business days for your new gift cards to arrive via email.

Thank you for donating to the New Life Event. Don't forget to tell your friends about the New Life Event and get your own prize today!!

by: Shawna Seigel

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Tuesday, February 09, 2010
According to the latest press release from comScore:
  • The U.S. core search market grew 16 percent in 2009, driven by a 6-percent gain in unique searchers and a 10-percent gain in search queries per searcher. Google and Bing led among the core search engines in terms of increases in market share.

  • Social networking continued to gain momentum in 2009 with nearly 4 out of 5 Internet users visiting a social networking site on a monthly basis and Facebook and Twitter propelling much of the growth in the category.

  • Display ad impressions grew 21 percent in 2009 as the online advertising sector increased its share of media spending. Growth was driven by an 8-percent increase in ad reach and a 12-percent increase in average frequency.
  • Total (retail and travel) U.S. e-commerce spending reached $209.6 billion in 2009, down 2 percent versus the previous year and the first year on record with negative growth rates. Nonetheless, e-commerce retail spending continued to increase its share of consumer spending in a challenging economic environment.

  • Six out of seven U.S. Internet users now view online video content in a month, with YouTube and Hulu continuing to experience rapid increase in viewership.

  • In the past year, the mobile industry witnessed smartphone ownership increase from 11 percent to 17 percent of mobile users, while 3G phone ownership increased from 32 percent to 43 percent.

by: Shawna Seigel

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If you were to ask most people, they would tell you that negative reviews would kill their company. However, I can tell you of one company that turned their entire business around based on negative reviews and feedback.

Dominoes Pizza

The result? Record breaking sales for Superbowl.

Their customers specifically stated:
  • Pizza was cardboard
  • Mass produced, boring, and bland pizza
  • Microwave pizza is far superior
When your customers are giving you reviews like this, what do you do?

Get mad that your customers are unhappy? Try to hide those bad reviews?

Dominoes employees admitted, it was very hard to hear these comments. They put their heart and soul into these products and people were saying how horrible they were.

"You can either use negative comments to get you down, or use them to energize you and excite you."

Dominoes used their bad reviews to turn things around. They acknowledged the problem and the customer. They wanted people to love their pizza. It started with being honest.

The listened to their customers and they made changes based on what they heard.

They went back to those customers and tested. What do you think?

They went back to the public and said, "Hey, we screwed up and we made it better. Please give us a try."

They created a website where customers could find out more information about the new pizza and how they are turning things around. All the time asking, "What do you think?"

Remember: Feedback is very important!!

Dominoes listened, made things better, and sales are booming.

The next time you receive negative feedback, be happy!!

This is a great opportunity to learn where your business or product needs help to increase your sales. Be happy that someone cared enough to tell you the truth so you could fix things. Be happy that you have the information you need to make things better for your next customer.

Yesterday I had the pride and privilege of interviewing Avinash Kaushik on my radio show Ecom Experts.

Avinash has a wonderful free tool that you can use on your website that will help you gain feedback from your website visitor. Find out why visitors are at your website and whether or not they are completing their tasks (and if they aren't, what's getting in the way?) Make sure to check it out!!

by: Shawna Seigel

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Monday, February 08, 2010
When I first looked at analytics, I thought forget this!! What the heck are all these numbers? What are all these graphs and what the heck do they mean?? HELP!!

Then I went to a conference and they were talking about bounce rates.

What the heck is a bounce rate? This wonderful man came on stage and said,

"A bounce rate means I came, I puked, I left."

WOW! I understood what they were talking about finally. I bought his book and learned analytics. He made it easy for me.

His name? Avinash Kaushik.

If you have not heard of this man, let me tell you... he is in one word... AMAZING.

Avinash WILL help you to understand analytics and he will be on Ecom Experts TODAY!!

Instead of me asking him my questions... I thought he needs to be answering YOUR questions.

So today is your day to ask this brilliant man anything you want about analytics. 

Post your question here in the comments section, email them to us, or twitter them to me.

Either way, tell me your analytics question so we can help you learn and increase sales today!!

Then join me and Avinash at 6:00 PM ET on Webmaster Radio. You can listen live, chat, and have fun!!

Just go to:

See you there!!!

by: Shawna Seigel

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Last week we informed you of a major decision Google made about their blogging software. Blogger will no longer support FTP.

We also asked that you give us a week to think about where to go from here.

I already knew what the answer would be but, still wanted a week to verify everything.

We are officially moving over to WordPress but, I am not happy about the move. If we wanted to be on WordPress, we would have started our blogs there from the start.

So why WordPress now and why not from the beginning?

Many people swear by WordPress. They think it is the best software for blogging. In some ways, I agree.

**Disclaimer** I am about to go on a tangent -

However, we are creating blogs for ecommerce owners with Yahoo Stores. We are creating an extension of your store that will help you gain traffic, search engine optimization, and connect with your customers. However, your first priority is and will always be your ecommerce website. Your first priority is making sure that your customers are taken care, your products are up to date, your conversions are high, and your ecommerce site kicks butt! The blog is a tool that you use to help you in that process.

Since the blog is secondary, the blog should be:
  • Easy to use
  • Simple and clean
  • Drama free
Here is my problem with WordPress. YOU have to keep updating the software. Why? If you don't update the software, hackers can inject whatever they want into your blog and kill everything you are trying to accomplish.

Now, take a look at all the different releases from WordPress. YOWSER! I have been with Blogger for YEARS! Know how many times I updated the software?


They did it for me so I could concentrate on growing my business. That is what a blog should do for you!!

Guess what else Blogger did for me that WordPress never did? Put my posts in Google in 3 minutes.

Don't believe me? Here are pictures I took just 10 days ago that took 4 minutes.

Average time was 15 minutes but, still... not bad. WordPress users are excited because it takes less than 30 minutes.

What about all them gadgets that WordPress has?

Gadgets are really great. Heck, gadgets can be fun too! Gadgets can also kill your SEO if you're not careful. So when we were building blogs it was all about what was easy, what would get you the best rankings, and what would help you the most!

So it is with great sadness that I say yes, we are moving to WordPress.

Am I happy? No.

Can you tell? Yes.

Hopefully beginning next week we will be assisting you in moving your blog from Blogger to WordPress. We will have 3 different packages available for you depending on how many extras you would like. Yep, WordPress comes with lots of extras.

We are going to make sure your blog is VERY search engine friendly. 

We will be able to move your entire blog over to WordPress so that you do not lose a thing. There are many blog converters available to assist with the process.

We still have plenty of time for this move. The FTP shutdown does not happen until March 26th and we are not going to do anything rushed in a panic. That is how mistakes happen. I guarantee we will have your blog ready to keep on publishing by the deadline.

I will be back with more information soon and hope to have some video tutorials for those do-it-yourselfers as well!

by: Shawna Seigel

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Tuesday, February 02, 2010
If 1 Choice 4 Your Store has built your blog or you are using, there is important information that you need to read.
If you do not have a blog or you are not using Blogger, then ignore this post :)
Today many Blogger customers received a very frustrating email, Blogger will no longer support FTP publishing after March 26, 2010.
This is very sad indeed as Blogger has given us years of great service, great search engine optimization, and quality blog service.
However, by removing the FTP publishing... they have removed many of the features that we love best.
By publishing our blog through FTP to our Yahoo Store URL:
  • We are keeping our website updated with unique content
  • We are getting great search engine optimization results
  • We are creating more pages for our URL
If we switch over to a custom domain or host our blog with, we remove all of those advantages.
Here is what you need to know:
What do you need to do today? Nothing. We have about 7 weeks until this change takes place.
Will I lose all the work I have done for years and years when this change happens? No. That is why we like hosting your blog on your OWN domain. Things like this happen all the time. If you decide to do nothing about this change, you will not lose any of your hard work. You just won't be able to add anymore blog postings after March 26, 2010.
What type of blog service should I use instead and will 1 Choice help me move? This question is the first thing that everyone wants to know and my answer this minute (3 hours after the announcement from Blogger), I don't know yet which blog service yet but, I do know 1 Choice will be there to help you.
Now, why am I saying I don't know yet? Before I tell you, "We are switching to _____." I want to do my research. I want to make sure that we provide you with the best possible solution that provides you the best possible results. 3 hours is not enough time to make that decision. After a few days of heavy research and testing, I will have more information to provide you.
I will make sure once we have made a decision, we will provide you with the do-it-yourself education, as well as have us help you pricing.

by: Shawna Seigel

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Monday, February 01, 2010
Let's say you have an amazing conversion rate. Let's pretend you have a 5% conversion rate. This means that 1 out of 20 customers that come to your website buy something. What happens to the other 19?

If you had a retail store... you could talk to the customer, answer questions, and let them know how friendly you are. You use that communication to encourage them to come back to your store and purchase something.

So how do you do that with your online store?

Easy - Mailing Lists!

Email marketing is a simple and easy way to communicate with your customers... including the ones that haven't purchased from you yet. But how do you get them to sign up?

Ron Pereira from Top Right will be teaching us that little trick today on our radio show Ecom Experts at 6:00 PM ET.

Ron and I will be discussing:

1. Abandonment rates

2. Techniques to convert shoppers

3. What I think is the most under-utilized conversion tactic out there? Email!

4. Why email is an important weapon in the conversion process?

5. Is it more important for some stores than others?

6. What are “the basics” of getting someone to sign up to your list?

7. Where does the email go after the shopper hits the “submit” button?

8. Where do you put the sign up form?

9. What do you say on the sign up form to get them to give you the email address?

10. What information do you gather?

11. What do you do once you get the email address?

Lots of great information!

So make sure to join Ron and I on Ecom Experts. You can listen, chat, ask questions, and best of all... LEARN!

Just go to at 6:00 PM ET.

I look forward to seeing you there.

by: Shawna Seigel

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