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Sunday, January 24, 2010

What an excellent marketing plan this was!

Game day and everyone's watching the AFC Championship. The game is over so what do you do? After three hours of watching the game, you get online and check your email.

And what pops up?

An email from an ecommerce store announcing the winner and where to get your team gear.

Was this a last minute email?

Did someone say last night - "Hey this would be a good email?"

Did they wait until the winner was announced to write the email?

No - this was marketing campaign a season in the making.

They knew there would be a game on this Sunday and they knew the fans of the winning team would want team gear. They knew after sitting there for three hours, you were going to go check your email.

So they wrote two emails and someone behind the curtain said go with Colts email.

Planning and preparation just like the execution of any game.

So what are you doing today to market your store for Valentine's Day? What about Mother's Day, Father's Day, and the Holiday Season 2010. Get a calendar out tonight and start a marketing plan for 2010.

Get ahead of your competition.


by: Shawna Seigel



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