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Welcome to the 1 Choice
Yahoo! Store Blog.
If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok! Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter or get to know Shawna by following me on Twitter. Thanks for coming by and please come back again soon!! Friday, January 22, 2010  If you haven't heard by now, the New Life Event is back! 30 Webinars in ONE weekend - All Free. But momma and I had a disagreement about one tiny little thing... Pre-Event Giveaways You see, I wanted to give out a Netbook like mine. I have an awesome little Toshiba Netbook that I travel to conferences with. It has 9 hours of battery life!! I thought this was the perfect contest prize. Mom thought it would be better to break up the prizes into smaller amounts so that more people could win. So how do we solve this dilemma? We tested it. We sent out a survey. We are still taking your feedback but, so far... I was wrong by 2-1. You guys wanted more prizes instead of one bigger prize. But there is a MUCH bigger picture to learn here: Whenever we think we know what is best for our visitors, we are usually wrong. That is why we should always test test test. Don't assume that you know what is best for your customers. Don't assume that the red add to cart button will get you more sales then the orange. TEST that theory. One small change in the color of your add to cart button can increase your conversions by 35%. Maybe your customers want blue, my customers want red, and their customers want orange. You never know unless you test. If you would like to take our survey, please visit: http://www.surveymonkey.com/s/TDRJWQS If you would like to register for the New Life Event go to: http://www.newlifeevent.com/ If you would like 200 add to cart buttons FREE go to: http://www.1choice4yourstore.com/free-add-to-cart-buttons.html by: Shawna Seigel Twitter With Shawna | Subscribe to our Blog | Subscribe To Our Radio Show |
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1 Comments:
Excellent points. By the way, if you want to test something new on your web site, I highly recommend the service offered by http://www.usertesting.com A very cheap and effective way of getting some detailed user feedback. We're using it on FamZoo right now.
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