Monday, August 31, 2009

Database uploads are a wonderful thing for Yahoo Store owners.

You can easily upload thousands of products within minutes.

Tonight we are having a webinar and will be discussing how to take a database from a supplier, make some SEO changes to that file, and then upload the file into the Yahoo Store.

You can learn more about the webinar in this month's newsletter:

http://www.1choice4yourstore.com/aug-2009-news.html







by: Shawna Seigel



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Thursday, August 27, 2009

I love Snowshoe, West Virginia. In fact, if could move there... I WOULD! It is beautiful. It is quiet.

There is no cell phone service and you are lucky to get internet. It's a nice change of pace for a girl who works constantly.

I only get to 2-3 times a year when my son Justin has a downhill mountain bike race to attend.

I am on their mailing list and got an email from them this week. 40% off the room rate!

1 - I forgot to make the reservation for this weekends race

2- That is one heck of a deal!!

Call now to reserve your room!

Dial 1-877-441-4FUN

One problem, I was dialing from Blackberry.

What numbers are F U N?

My favorite mountain let me down. I could not make the call to reserve the hotel room.


by: Shawna Seigel



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Wednesday, August 26, 2009
Tonight we are holding 2 brand new webinars -

~ New Life Event Wrap Up Party
~Creating Video For Your Website

You can sign up for the webinars at:
The first webinar will discuss the 21 different webinars held over the weekend and how you can get the most of the event. Have any questions about what you learned? We can help with that too!

The second webinar, Creating Video For Your Website, will focus on helping you to increase your search engine rankings, conversion rates, and more with the use of video.

We kick off at 8:00 PM Eastern.



by: Shawna Seigel



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Sunday, August 23, 2009
We have a very full day of learning today and the big focus.... SEO

I absolutely LOVE free traffic. So let's learn how to bring more to your website!

Here is todays schedule of webinars:

12pm ET Social Media For Small Business

1pm ET SEO: How To Get Free Traffic & Customers from Google & Yahoo!

2pm ET Keyword Research: Finding, Selecting & Organizing Keywords for High-Performance SEO Campaigns

3pm ET Content Creation for SEO

4pm ET Affiliate Marketing for Merchants

5pm ET Link Building Tactics For SEO

6pm ET Finding the Right Drop Ship Supplier for your eBiz

7pm ET Yahoo Stores and Your Ecommerce Success

8pm ET Analytics: Is it Fun or Easy? – JUST ADDED

Make sure to visit http://www.newlifeevent.com/ and register for the webinars you want to attend.

I highly recommend coming to them all and learning as much as you possibly can!

I can't wait to see you there :)

Sincerely,

Shawna Fennell







by: Shawna Seigel



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Saturday, August 22, 2009
If you missed any of last nights webinars - all I can say is WOW

The information these speakers have been sharing with website owners to help them bring new life to their website has been absolutely AMAZING!

I think the best part about the event, is that these speakers are answering ALL of your questions. So please keep them coming!

Now, for today we have an awesome line-up - 9 webinars!!

It all starts at 12:00 PM Eastern -

~ Winning at PPC Content Advertising

~ Analytics: Is it Fun or Easy?

~ The answers to all your Online Marketing Challenges: The Customer

~ In-Page Analytics with ClickTale

~ Search Engine Optimization for Universal Search

~ Analytics - Measure What Counts and Improve your Returns

~ Developing Social Media Strategy

~ Twitter For Business

~ **New** Website Usability, SEO, and the Scent of Information

Make sure to visit http://www.newlifeevent.com/ and register for the webinars you want to attend.

I highly recommend coming to them all and learning as much as you possibly can!

I can't wait to see you there :)

Sincerely,

Shawna Fennell


by: Shawna Seigel



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Friday, August 21, 2009

This weekend we are having a webinar event unlike any other you have seen before.

21 webinars in 1 single weekend.

We kick it off at 6:00 PM Eastern with Mike Ober from Yahoo Small Business. He will be discussing best practices for ecommerce.

These are awesome tips you need to know to increase your conversion rates!

Plus, I hear he is giving away some awesome goodies at the event!

Sign up for the webinar now by going to:

http://www.newlifeevent.com/

Sincerely,


Shawna Fennell

P.S. Make sure to sign up for the other webinars as well. We have put together the top speakers in the world and you do not want to miss out on this awesome educational weekend!

http://www.newlifeevent.com/



by: Shawna Seigel



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Thursday, August 20, 2009




I had the pride and pleasure of attending if not the biggest, then surely one of the biggest conferences last week... Search Engine Strategies.

The conference was absolutely amazing!! Tons of great education as usual. Tons of great speakers as usual.

However, I seemed to notice that the amount of attendees was not as high as usual. Google canceled their yearly "Google Dance" because they felt it was bad timing given the state of our economy. Perhaps the economy is a reason why many attendees stayed home as well?

As you know, I attend several conferences throughout the year and I understand how costly it can be. First you have to purchase tickets to the event. Then you have to get your airline tickets, hotel room, pay for a few cab rides, and don't forget your food bill. It all adds up.

Don't get me wrong, the education you receive at these events is amazing.

However, I wanted to find a way to bring education to people without them having to spend a dime.

I found a way to do it!!

In fact, we are doing it THIS weekend.

It's called the New Life Event. It is all about bringing new life to your website.

We have an amazing list of speakers and the agenda... WOW I could not be more proud!

20 Webinars in 1 Weekend and you do not have to pay a dime.

You do not have to go anywhere, spend any money, or leave the comfort of your own home.

Check out the agenda and make sure to sign up fast! There is only a limited amount of spaces available in the live sessions.

I look forward to seeing you there and learning together!

P.S.

Here is a sample of some of the free webinars you will be able to attend:

  • Back to Basics: E-Commerce Best Practices

  • Winning at PPC Content Advertising

  • The answers to all your Online Marketing Challenges: The Customer

  • Search Engine Optimization for Universal Search

  • Analytics - Measure What Counts and Improve your Returns

  • Social Media For Small Business

  • SEO: How To Get Free Traffic & Customers from Google & Yahoo!

  • Keyword Research: Finding, Selecting & Organizing Keywords for High-Performance SEO Campaigns

  • And much much more!

Register for the webinars by going to www.NewLifeEvent.com


by: Shawna Seigel



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Tuesday, August 18, 2009
This weekend we are holding the New Life Event!

Get this.... 20 webinars in 1 weekend.

We are discussing SEO, Analytics, Conversions, Ecommerce, and everything in between.

Everything you need to know to bring new life to your website.

The best part - It's completely FREE.

All you have to do to register is go to www.newlifeevent.com and put in your name and email address.

That's it!

But, we also want you to tell your friends and family about our event. So we are holding the New Life Event Contest as well!

Sign up for our Affiliate Program and grab your link to the New Life Event. Then tell everyone you know to register for the event.

1st Place Prize $100
2nd Place Prize $75
3rd Place Prize $50
4th Place Prize $25
5th Place Prize $15

Good luck and I look forward to seeing you at the New Life Event!


by: Shawna Seigel



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Thursday, August 13, 2009
If you missed any of our Twitter updates from SES, you have missed some great information.

So here is a quick recap of information.

BTW... More information will be coming next week so stay tuned for details. Unfortunately haven't had enough time to write the blogs this week. It has been crazy fun and educational here in San Jose!



• Last day of #sessj & the awesome education. Have grabbed up several speakers to talk at the New Live Event http://tinyurl.com/onf2o5


• Missed #ses? check this out! RT @BrentDPayne: Here's a copy of the Twitter presentations http://bit.ly/cm5zx


• Great article from #ses - Tests led to a 15.7% improvement in YouTube visitor registrations http://bit.ly/VfT1M


• RT @aimclear: Cool recap of @chriswinfield #SES session Explosive Viral Marketing: Killer Tactics & Tips http://bit.ly/jU0PK


• RT @BrentDPayne: Agreed! @davesnyder says there are 2 types of social locations. 1. Conversations 2. Info sharing #ses #sessj


• Put your address in the google adwords setting & when local people search for your product/service, your addy shows up #ses


• I do have $50 Ask.com advertising credit for new advertisers! Message me for the coupon code #ses


• Make sure to test your website on Safari! Its gaining usage with the Iphone expansion from @thegrok #ses


• Blur test- Blur out the entire page and you should still be able to see where the call to action on the website is next #ses


• Don’t use the same live support that comes with your service. Take a picture of someone on staff and build customer confidence. #ses


• People WANT to buy from you. Lead them to the buying process from @thegrok #ses


• Every time your visitor expect something and it doesnt happen – You lose your customers confidence and the sale #ses


• If the your fab content isn’t where your customers want it or expect it – Then its not doing its job. #ses


• When you are writing content, follow up with which means.... Make it so simple that a 5 year old can understand. #ses


• Conversion rate 2-5% increase when customers use site search – Put it someplace people can find (header) #ses


• You know the 25 facts about you on facebook? Add those to your about us page to help increase conversion rates #ses


• Why should people buy from you? People are making their buying decision in 7-8 seconds #ses


• AWESOME tool from Google that @avinashkaushik used at #ses - Google Ad Planner http://bit.ly/cycdb


• Look at your assist keywords – These are the broad keywords that help make exact keywords convert #ses


• Use 4Q to gain insight into your customers so you can increase conversion rates http://bit.ly/1aGIrS #ses


• Segment your way out of sadness – Average metrics produce average results from @thegrok #ses


• Google Insights – Use it to learn about your audience and what websites your customers are visiting - Then advertise there! #ses


• You have to validate your opinions. Dont let you opinions cloud your opportunity to make more money TEST TEST TEST #ses


• Optimize match types – Look at your revenue per keyword (broad, exact, or phrase). What brings you the most NET profit? #ses


• Look at “Days to Purchase.” Most purchases do not occur on the first date. #ses


• We tend to think our audience looks same. Even if your website exists for 1 reason, customers come 2 your website for different reasons #ses


• Rule #1 About Search – Don’t Suck – Rules from Kaushik – Love him


• Interesting - People in Poland, Iceland, Spain, and Mexico are the top 4 countries that watch over 20 seconds of video #ses


• 25% of your videos are watched in the first 4 days - You have to keep producing and uploading new videos all the time #ses


• Your will lose 10% of your video audience in 10 seconds - Put your call to action EARLY - #ses


• How are video’s being discovered ? 80.88% of all referred video views come a variegated long tail of mostly blogs #ses


• Mobile Video - From Jan – July YouTube stated 1700% increase. Since Iphone 3GS came out - 400% increase


• Last month alone YouTube accounted for 3.6 billion search queries, 27% of all Google queries WOW - #ses


• YouTube is the #2 search engine being used. You can now bid on keywords and only pay when people watch your videos. #ses


• YouTube Insight is a free tool that analyzes who is watching your videos, how much of your videos are being watched, and keywords #ses


• 97 million american view a streaming clip online – as many as are tuning into any major broadcast #ses


• Create playlists to provide a stickier experience. Playlists are very effective at getting rankings on YouTube. #ses


• KeyWords are important – Use Youtube promoted video keyword suggestion tool #ses


• YouTube Ranking Factors - Keywords are important - But so is ratings, view counts, and frequency #ses


• JetBlue changes their schedule based upon how customers search - The beauty of using analytics #ses


• Persuasive Online Copywriting - A Book by Bryan Eisenberg @thegrok to check out. http://bit.ly/ySkv5


• RT @AdvertisingGeek: People don't search for brands, they search for solutions. #SES


• Execution is not an event - a onetime push toward achieving goals. Rather it is a way of a life. Plan - Measure - Improve @thegrok #ses


• Persuasion is a process not an event @thegrok #ses


• 55% of your customers are leaving after clicking on the 2nd page of your site because we arent focusing on the user experience. #ses


• Dell changed the words Learn More to Help Me Choose on their site and has helped to increase sales by millions. #ses


• Develop continuous improvement process – plan – measure - improve - Always work on improving your marketing #ses @thegrok


• Couldnt come to #ses but still want all the great info? Listen to the podcasts online http://bit.ly/3W7TWb


by: Shawna Seigel



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Monday, August 10, 2009
Hello!

Tonight at 9:00 PM Eastern Time (6:00 PM Pacific) we are doing a webinar with Worldwide Brands that you do not want to miss!

Come and ask your questions about securing the right products and getting the right information for listing products in your Yahoo! Store. We will be discussing the key elements for a Yahoo! Store and why it's a great place to sell. You can also ask development questions for creating your store.

Sign up now for the webinar now by going to:
http://www.worldwidebrands.com/wwb/sourcingforindependence.asp

A quick couple of reminders:

The 20% off end of summer sale ends this week. Make sure to grab our educational videos, add-ons, or packages now for Christmas. Use coupon code summer at:
I will be updating Twitter and our blog live this week from Search Engine Strategies San Jose. Make sure you stay updated!

Finally, I have been an Affiliate Classroom member for the last year and have loved all the education they provide. They have raised almost $30,000 for kids AND giving away some really awesome education. I HIGHLY the reading. You will learn something that you can apply to your website today to increase sales tomorrow, but today is the last day!
I look forward to seeing you tonight :)




by: Shawna Seigel



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Friday, August 07, 2009
Creating a custom design is as important as your bio. Learn a few tricks and resources to help you build the perfect custom twitter background.

Be sure to download the free e-book at http://www.twitterforbusinessbook.com/




by: Shawna Seigel



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The countdown to Christmas has begun and yesterday we sent you the Customer Service Checklist. Remember, these pages can make or break your sales so go over these pages with a fine-tooth comb.

Today I want to send you a special End Of Summer Coupon good for 20% off anything at 1 Choice.

You can use it to purchase our educational videos, update the look and feel of your store, purchase some of our newest add-ons like our flash banner rotator, or get an SEO friendly blog that matches the look and feel of your website.

Just use coupon code summer, but hurry as we will not be able to do this for long :)

With Christmas right around the corner, this is a great time to make sure your website is ready!

Visit http://www.1choice4yourstore.com/ today!

Sincerely,

Shawna Fennell

P.S.
I am heading to SES San Jose and will be updating our blog and twitter with all kinds of great information! Make sure you are following for all the latest and greatest updates!
http://twitter.com/shawnafennell


by: Shawna Seigel



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Thursday, August 06, 2009
Extreme Makeover Home Edition
1 Choice was honored and proud to be considered as a sponsor for Extreme Makeover Home Edition.

On August 5th we were invited to Dayton, Ohio to visit the scene and get a first hand look of the entire process. It was quite a site!

I was overwhelmed with all the people involved with putting together this beautiful house for the James Terpenning family.

When you consider the fact that only 4 days prior, they tore everything down and started all over again.

I only wish we could have been there to "Move that bus!"

Take a look at the whole process on the Coventry Fine Homes website. It is truly amazing!

You can also take a look at our pictures on Flickr.


by: Shawna Seigel



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The countdown to Christmas has started. Yes, it is coming that soon and your website has to be ready in time.

You have less than 4 months until the biggest shopping day of the year arrives and one of the most important aspects that can make or break your conversion rates are...
Take a look at your stats and you will find that these are one of the most visited pages in your website. People are looking for answers before making a purchase. People want to make sure they are doing business with other people they can trust.

It's time to go through your website and make sure you are answering their important questions such as:
  • Who owns the company?
  • How did you get started?
  • How soon will you process my order?
  • How much will shipping cost?
  • Do you offer a guarantee?
We have created a Customer Service Checklist for you to download with over 40 questions asked by your customers.

Print it, answer the questions, and watch your conversion rates sky rocket.

Remember, NEVER give your customers a reason not to purchase from you.
Sincerely,

Shawna Fennell

P.S.

Affiliate Classroom is still releasing some awesome education and showing how to take an ugly website and turn it into a money making machine. We have been a student for years and highly recommend them! Check them out :)
http://tinyurl.com/AffiliateC2


by: Shawna Seigel



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Tuesday, August 04, 2009
1 Choice is proud to be a sponsor for Extreme Makeover Home Edition and we are heading over to Dayton, Ohio in just a few hours for the Sponsor Party tomorrow morning.

I promise to bring you back lots of really great pictures and cross your fingers I get to run into the adorable Ty, the sexy Eduardo, or the OMG I want to grab his cheeks John!

Make sure you are following the latest updates on Twitter!


by: Shawna Seigel



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Monday, August 03, 2009

Sync your files across computers with Dropbox

This is usually me:
  • Create File

  • Save File

  • Need File on second or third computer

  • Resave file on flash drive or email myself
Not anymore!

I found an awesome new program that syncs your files across multiple computers automatically.

Let me tell you, this has already saved me TONS of time.

Check out the video below and get yourself a Dropbox today!



by: Shawna Seigel



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You may remember a few months back I told you about Affiliate Classroom.

Their online classes filled up FAST with reason... because they provide great education!

They have put together 3 new reports that you need to download right now while they are still FREE!

  1. How to Build a Perfect Opt-In Page & Start Making Money Immediately!
    Watch us as we rip apart a whole site and do a complete makeover! All you have to do is copy/paste

  2. How You Can Instantly Create a Super Profitable Search Engine Magnet That Makes Money While You Sleep!
    Just copy and paste exactly what we do and you can start right away. For FREE!

  3. Step-by-Step On Creating a Super Profitable Site - Selling Through Reviews!
    Another team member’s site gets converted into a “sneaky review” site using our most hidden secrets...
Here is the best part:

For every single person that downloads these reports, they are donating $1 to help build schools. So far they have raised over $13,000.

So make sure to grab your copy of these blueprint reports at:
http://tinyurl.com/AffiliateC2

They are completely free, they will teach you lots of great information, AND together we get to help kids in need.


by: Shawna Seigel



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