Tuesday, June 30, 2009

I have been asked this question quite a bit recently and thought I should probably answer the question in more detail on our blog.

Problem:
You create a brand new website and you want to get the search engines finding this website right away. What do you do?

Possible Solution:
Start submitting your website to every single directory and search engine known to mankind.

Yes, this will let the search engines know that you are here. However, it could take your website longer to get indexed this way. Here is what Google has to say on the subject:

"Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl the web."

So how do you get your website found on other websites for Google to find faster?

Possible Solution:
Start getting as many links to your website as possible by trading links with everyone and anyone.

Again, this is not really what Google had in mind either. If you want natural rankings, then you have to work on getting links to your website naturally.

Here are a few recommendations:
Since you have an ecommerce website, it would be only natural to have your products listed in different shopping search engines. This would also help you to get links into your website.

Since you have a new ecommerce website, it would be only natural to write a press release announcing the opening of your new online store. This would also help you to get links into your website.

Now it is time to throw in the secret sauce that I use for our customers and let me tell you, this works the fastest EVERY single time. Plus, it's all natural!

The Secret Sauce Recipe
Create your own blog for your ecommerce website.

BUT

Instead of using Wordpress software, use Blogger.

Yes, Blogger is not as fancy as Wordpress and perhaps you do not get as many fancy shmancy features.

However, Blogger is owned by Google and it is amazing how quickly your posts will get picked up!

PLUS

You NEVER have to worry about updating the software, installing important upgrades, and hackers injecting SEO killers either. Blogger takes care of it all for you so that you can concentrate on your ecommerce website which is FAR more important.

During setup, make sure to set up your Blogger account to FTP directly to your ecommerce URL.

Now all you need is the final secret ingredient, POST UNIQUE CONTENT DAILY!

Yeah, I screamed that. Sorry. But it is the most important part of the recipe. You cannot just throw up a blog and forget about it, especially in the beginning. You need to be writing on your blog once a day with great new fresh unique content.

This will help Google learn you have a wonderful new website, you are adding fresh content, Google needs to constantly be indexing your website for the latest updates, and other search engines will fall in line as well.

Follow these tips and your website will usually get picked up faster than a quarter dropped in a casino!

P.S.

I have created a video for Yahoo Store owners showing you step by step how to set up your FTP settings with the Yahoo Store or we can design and set up your blog for you.


by: Shawna Seigel



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Thursday, June 25, 2009
I have been talking quite a bit about using Twitter for Business.

One person that you should definitely follow and learn from is Zappos CEO, Tony Hsieh.

He understands how to bring together the perfect amount of personal, business, and humor to his Tweets.

Check out the video below where we examine some of Tony's tweets.

P.S. We still have some Twitter for Business CD's left over from Internet Retailer. Grab your copy before they are all gone!



by: Shawna Seigel



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Wednesday, June 24, 2009

We went to Internet Retailer fully armed with TONS of Twitter for Business CD's.

However, we found about 100 more tucked away when we got back home.

If you did not get your copy of Twitter for Business CD at Internet Retailer, we will ship a copy to you for the price of shipping and handling.

OR

You can order the entire kit for half off :)

Once these extras are gone... so is this special!

Get your Twitter for Business CD or Kit now!


by: Shawna Seigel



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Tuesday, June 23, 2009

Creating promotional videos is something that not everyone can do and that's generally because there aren't many guides that show you how to do them correctly.

A lot of them focus on the visual part of the promo video which is wrong. In fact there is one key element that can make your promo video increase your sales, and if you do it wrong, it'll drop your sales.

If your promotional videos are not created in high quality, you can kiss your product conversions goodbye. You see...promo videos are similar to your sales letter, but a lot shorter. The advantage is you can often press emotional hot buttons quicker and appeal to audio/visual people.

We have a new video series with 6 content packed videos that will show you step by step how to create a basic, yet professional promotional video.

PLUS - We are including some extra goodies when you order the back-up CD - Lots of royalty free music to use in your videos!

Check out the Promotional Video Series now!


by: Shawna Seigel



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**NEW** Learn How Easy It Is To Open A Yahoo Store


Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

It really is that easy. Sign up now and see for yourself!

Wed, Jun 24, 2009 2:00 PM - 3:00 PM EDT
Sign up URL: https://www1.gotomeeting.com/register/277339377



**NEW** Customize Your Yahoo Store Shopping Cart


Learn how easy it is to customize your Yahoo Store shopping cart and start increasing your conversion rates.

Wed, Jun 24, 2009 9:00 PM - 10:00 PM EDT
Sign up URL: https://www1.gotomeeting.com/register/793745833


by: Shawna Seigel



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I love being a partner with Yahoo!

This year alone we have helped over 500 store owners open brand new Yahoo Stores.

We just got in some fresh new coupons where you can try out the Yahoo Store for FREE for 2 months.

This will give you a chance to see how friendly the Yahoo Store is and let me tell you....

Once you get started with the Yahoo Stores, you get addicted! At one time, I had over 10 stores!!

Now I love helping people creating the future they desire.

You are probably wondering how the Yahoo Store works.

No problem! Join me tomorrow at 2:00 PM Eastern for our Open for Business Webinar and I will show you. Sign up at:
https://www1.gotomeeting.com/register/277339377

Are the Yahoo Stores SEO friendly? Watch the video below and you tell me :)

After you have watched the video, give our office a call and find out how you can get your 2 months free. Just call 888-312-7839





by: Shawna Seigel



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Sunday, June 21, 2009

Happy Father's Day to all you wonderful Dads out there!

I know that I would not be here today without the love and support from the two men who raised me - My Daddy and My Poppa.

They are two wonderful men who mean the world to me and in honor of them our family wants to help your family.

We have issued a $100 Gift Card to you with no minimum spending.

Yes you heard me right.

We did this for Mother's Day as well and many store owners were able to get some awesome upgrades for their store!

If you are looking at purchasing a design package, give Rene a call in our office this week and she will give you the hook up!

Just use coupon code dad09 to receive your $100 Gift Card, but hurry! It expires on Friday.

http://www.1choice4yourstore.com/

Sincerely,

Shawna Fennell
1 Choice 4 Your Store

P.S. Your coupon code is good for any design package or feature from our Build Your Own Package page.


by: Shawna Seigel



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Wednesday, June 17, 2009
Hey Guys :)

We have been super busy here in Boston and have not had a chance to post the awesome education here at Internet Retailer. 

But NO worries...we will be posting the information this weekend so you get all the good stuff!


by: Shawna Seigel



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Monday, June 15, 2009
We are here in Boston and heading to the start of Internet Retailer tonight - VERY excited.

If you are here as well, make sure to come say hello to me and momma!

We will be in the Yahoo Booth tonight from 5:45 PM until 7 PM with free goodies :)

So come by and see us as soon as you can before we run out!!

You can also catch us Tuesday:

9am - 11am;   4:30-5:30pm 

And on Wednesday:
12pm - 2pm

On Thursday we will have a table at the Yahoo Merchant Summit and I will also be speaking on one of the panels.

We will be posting lots of great updates and information on Twitter this week so make sure you are following me:


If you aren't using Twitter yet, wow you are missing out!! Visit www.twitterforbusinessbook.com to download our free eBook.

While you are there, you can watch the rebroadcast of our Twitter For Business Webinar as well!


by: Shawna Seigel



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Friday, June 12, 2009

Hi Guys!

I am just about to walk out the door to head out for mine and moms roadtrip to New York City and then to Boston for Internet Retailer Conference. Yes, I promise to bring you back LOTS of great education from the conference!

In the meantime, the Twitter for Business Webinar was a HUGE success. We had a wonderful crowd join us and everyone who was there said that they learned ALOT!!

This was great news for me as I want to give you guys great education.

We covered many different topics and have a free ebook for you to download as well!

So make sure to check out it out :)

Watch the Twitter for Business Webinar

P.S.

Make sure to follow me on Twitter for the latest updates!

http://twitter.com/shawnafennell


by: Shawna Seigel



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Thursday, June 11, 2009

Hi!!!

Just wanted to remind you that the 50% off coupon for all of our Video Series and E-books AND $300 off any design package will expire tomorrow so grab them up now.

I hurried up and added our BRAND new Twitter for Business Kit to the website so you can use the 50% off coupon on some awesome education!!

It has over 30 (yes I said THIRTY) different video tutorials. You will love it.

Plus you will get to download our newest e-book Twitter for Busines, you will get a copy of our webinar Twitter for Business, and trust me... It was an awesome webinar!!

Just use coupon code 50video for education and new300 for the design package, but do it asap!

If you have ANY problems applying the coupon, just make a note in the comments and we will take care of it.

Me and Momma are leaving tomorrow for Internet Retailer in Boston so make sure to catch our updates on Twitter!!

Watch our blog for updates too and I will talk to you soon!

Sincerely,
Shawna Fennell

P.S.
Make sure to grab your copy of Twitter for Business Kit. I promise...it's good!
I will have the rebroadcast of our webinar up by tomorrow morning and will post the link on our blog!


by: Shawna Seigel



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Wednesday, June 10, 2009

If you aren't using Twitter for your business, you are REALLY missing out.

You can use Twitter to:
  • Increase brand awareness
  • Connect with customers
  • Increase customer loyalty
  • Increase sales
  • And so much more!
Which is why tonight we are having the Twitter For Business Webinar.

Join us as we learn step-by-step how to create a Twitter account, customize your profile, create a custom background, tools you need to use, and how to use twitter for your business.

Sign up now by going to:
I look forward to seeing you there!

P.S. Before I forget, make sure to follow me too on Twitter :)

http://twitter.com/shawnafennell


by: Shawna Seigel



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Monday, June 08, 2009

This weekend I was trying to be productive. I made all of our Yahoo Store videos larger and easier to see. Made a few RTML changes, published the website, and gave myself a pat on the back.

This morning I found out that I also removed our order button *WHOOPS*


Yeah...big screw up!

We had SEVERAL emails from customers wanting to order our new Video Marketing Kit and eBooks this weekend. But they were unable to because of my screw up.

So first let me say that I am SO very sorry.

Second, let me give all of you a 50% coupon on all of our Video Series, Learning Kits, and Do It Yourself Kits because I was such a huge dork.


I still can't believe I removed our order button. *hanging head in shame*

Use coupon code 50video and while you are there make sure to sign up for our Twitter For Business Webinar coming up on Wednesday.

Again, I am SO very sorry for being such a dork and thank you for putting up with me :)

Sincerely,

Shawna Fennell

P.S. Hurry up and use your coupon code 50video now. It is expires in a few days.


by: Shawna Seigel



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Friday, June 05, 2009

I don't know about you, but I go INSANE when my computer starts running slow.

Perhaps we all live in a new world where we want instant gratification.

Whatever the reason, we all want our computers to run at their best.

1 Choice has just released another new video series and this time we are tackling the problem of slowwwwwww computers.

The Speed Up Your Computer Video Series contains 6 lessons to help you speed up your computer before you do what I want to do....

Throw a hammer through it!

Check out this great series here:
http://www.1choice4yourstore.com/speed-up-computer.html

Want a free copy shipped to your door?

Purchase any video from our Video Training Center, plus add the Speed Up Your Computer Video Series to your shopping cart, use coupon code "speed" and you will get your copy free.

You know I love to hook you up :)

So no more kicking your computer and I will talk to you very soon!


by: Shawna Seigel



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Thursday, June 04, 2009

Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April.

Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March.

YouTube.com accounted for more than 99 percent of all videos viewed at the property.

Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

Other notable findings from April 2009 include:

  • 78.6 percent of the total U.S. Internet audience viewed online video.

  • The average online video viewer watched 385 minutes of video, or 6.4 hours.

  • 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).

  • 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).

  • Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.

  • The duration of the average online video was 3.5 minutes.
Yet another reason why you need to be adding video to your website TODAY!

Aren't sure how? Check out our Video Marketing Kit!




















The Camtasia Studio video content presented here requires a more recent version of the Adobe Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.










Read the full press release at comScore


by: Shawna Seigel



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Yahoo has recently made some MUCH needed enhancements to the back end of the Yahoo Store.

The first big one, order number prefixes!

We get at least one phone call or email asking us how to change the order number information that your customer receives.

Instead of your client being told their order number is yhst-1212121212112-567 you can put "1choice4frogs-567" and make it your own.

The second change, customize the sender name for emails!

Check out our video below to learn how to change your order number prefixes and customize the sender name in your emails.




















The Camtasia Studio video content presented here requires a more recent version of the Adobe Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.








You can purchase the Video Marketing Kit seen in the video at:
http://www.1choice4yourstore.com/video-marketing-kit.html

Other enhancements in this update include:
  • Limit shipping address state selection in checkout

  • New “Minimum Purchase Includes” option in Coupon Manager

  • PayPal Express Checkout: shipping address options
You can read the Yahoo Store Blog for more information


by: Shawna Seigel



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