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Tuesday, December 22, 2009

Yesterday I interviewed Erik Kretschmar from iSpeakVideo and we discussed the use of adding not only video to your website... but a video spokesperson as well.

Some of the benefits of using a video spokesperson can be:
  • Explaining your product in detail
  • Providing a full product demonstration
  • Show how to use the product
However, some of the unique ways of using a video spokesperson could be used to:
  • Explain how to place an order online
  • Explain how to return a product
  • Walk your customer through the checkout process
Adding these types of videos can increase your conversions by up to 49%.

Plus, it helps with the reduction of questions that you have to answer and you can focus more on customer service.

You can listen or download the full interview below.

Can Video Really Improve Your Sales For Your Ecommerce Site?













by: Shawna Seigel



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