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Wednesday, December 23, 2009

Yesterday I wrote a post called, "If Only Our Websites Acted Like My Dog."

In that post I introduced you to one of my beloved Golden Retrievers Amber B.

Today let me introduce you to the other girl... Autumn Rose.

Autumn Rose has a completely different personality than her sister. As you can see, she also weighs about 40 pounds more as well :)

Autumn Rose is what you would call a jealous little puppy. She is the perfect lay down by your feet Golden Retriever...

UNTIL you are giving someone else attention.

In the image to the right, my son Andy was playing with Amber and having a good time until Autumn found out. Then she had to come in, get a great big hug, and get her love too.

I see this same situation with website owners. They seem perfectly content letting their websites sit there until they see their competition do something. Then they feel they have to do it too.

Your website needs to be the leader not the follower. Be innovative, be proactive, be involved, and most importantly stop being jealous of the other guy.

Instead of trying to copy the other website, what is your unique value proposition?

What sets you apart from anyone else? Why should your customer buy from you instead of your competitor?

Once you identify this unique value, make sure to express it on your landing pages so that your customers understand what sets you apart.

Be the leader and not the follower. Instead of being jealous, be the website that everyone else envies.


by: Shawna Seigel



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