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Friday, November 13, 2009
I have a few tips that will help you to increase sales this holiday season.
Here are my top 5 MUST do's before Cyber Monday hits in 17 days. Yes, 17 days.
1. Listen to our interview with Mike Ober from Yahoo Small Business.
He provided a ton of great tips for increasing your conversion rates. While you are there, check out the other shows as well. They are 30 minutes of pure education.
2. Know your important dates for this holiday season
During my interview with Mike Ober, we learned that Cyber Monday will NOT be the busiest shopping day online. Pay special attention to December 14th which should be your main peak and December 7th will be the 2nd peak day. Plan your advertising and marketing accordingly.
3. Go shopping on your website
This sounds so simple and yet most website owners do not do this simple step. Drop everything you are doing right now and make sure your website works. Do a search for one of your products. Does it come up? How much information is there about the product? Enough to make an informed decision? Can you easily find the add to cart button? When you go through the check out process, is your phone number visible in case you have questions? Do any security warnings come up? Put yourself in the shoes of your customer and make sure everything works like it should!
4. Make sure you join us this Monday at 6:00 PM Eastern for our live radio show.
I will be interviewing Linda Bustos from the Get Elastic Ecommerce Blog. She offers AMAZING advice for ecommerce owners that is spot on. Join us in the chat room so you can ask her any question you have about increasing your conversion rates.
5. Are there any Yahoo Store Add-ons that will help increase your sales?
Do you need help organizing your left navigation bar? Do you need a rotating flash banner on your home page to advertise your top products? Do you want your customers to be able to place their mouse over your images and automatically enlarge? All of these features can easily be added to your Yahoo Store and usually within a few business days. Check out our top features:
by: Shawna Seigel
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