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Friday, November 13, 2009

In Part 1 of How Long Did it Take Google to Index Our New Post we learned just how quickly Google is grabbing up those blog posts.

In Part 2 we share our secret ingredients.

I am going to forewarn you, what you hear may shock you. What you hear may even make some people disagree.

Naw, it's just following the basics.

First, let's start with the software we use for our blog - Blogger

It's simple, it's easy, and it's very SEO friendly.

I know a lot of people out there love Wordpress. Why shouldn't you? It has so many gadgets and add-ons galore that you can have tons of fun with.

But honestly, do you really need all those gadgets?

Depends. What is the real purpose of your blog?

Are you using your blog as an extension of your website? Are you using your blog as your website? Are you using your blog for SEO purposes?

Our blog is an extension of our website. It is meant to provide updates, information, and news. It's also a great way to let Google know,

"Hey Google, we are alive. We are updating our website often. Please keep us in your thoughts. Thanks!"

Other reasons we love Blogger:

  1. With Wordpress you HAVE to constantly update the software or you risk breaching security. With Blogger, you don't have to do a thing. I remember a few months back a very popular blogger did not update the Wordpress software and hackers were able to inject spam into their blog - lost tons of rankings.

  2. The code is clean, loads quickly, and is SEO friendly.

  3. Our customers are in the business of running their ecommerce site. They do not want to be fussing with their blog all the time. With Blogger - set it and done. Just add content!

  4. Blogger is owned by Google - Enough said

Now, let's talk about Google

Google loves content. More importantly, Google loves FRESH content.

Google is in business just like you and me. Their business is to provide users with the best possible results for their search.

What happens if you do not find the results you are looking for in Google? What happens if Google does not provide you the latest updates and all of the information they provide you is old news?

You leave Google for Bing or Yahoo.

None of us want to lose our customers to the competition and Google is no exception.

So provide Google with what it wants and what it needs. Provide Google with the best content you can. Make it unique. Make it awesome and Google WILL come.


Do you have a high PR? Nope. Our blog has a page rank of 4.

Do you have tons of links to your website? Nope. I think we have 68 links and 99% of those links are from our main website.

What type of feed service do you use? FeedBurner - again owned by Google

What does it come down to then Shawna?

Sorry to disappoint, but it really comes down to making sure you provide great content to Google. It comes down to providing Google consistent content. Keep updating your blog and let Google know that you are providing unique content constantly.

There is no magic pill for Google. Just like there is no magic pill to lose 30 pounds in a month.

It takes time, it takes working on your website every day, and it takes providing Google exactly what they want....

Great content for their users.


Are you a Yahoo Store owner and need help setting up Blogger to publish to your URL? Check out Setting Up Blogger and Your Yahoo Store Video Tutorial

by: Shawna Seigel

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