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Monday, November 23, 2009
I know -weird analogy but, isn't that why you love me?
Now onto business!
I get an online chat request.
"Hi. Can you help me with link building? I am getting no traffic from the search engines. I think I need links to my website."
At this point, most companies start selling their services. Man that pisses me off.
Anyway... I asked for the URL.
I clicked on 3 products and immediately found the problem.
I went back to the online chat and explained it like this:
Links to your website are not going to do you any good right now.
It would be like trying to add oil to a car that has no motor.
Right now, your website has no motor and that is why your website is going no where.
You have NO content. Your products have no product descriptions or they have one line sentences that have been supplied by your dropshipper or manufacturer.
If you want your website to go vrooom fast in the search engines and be #1 on race day, you need the most essential piece of the puzzle...
Without a motor, your website will not go anywhere.
Take 5 products a day and start adding content. Make sure to add relevant content. Relevancy is your transmission.
You have to have an engine and a transmission for the car to start moving.
Keep working on 5 products a day.
Soon you will be able to get done 10 products a day.
Before you know it, all your products will have great content and your website will be ready to take over the #1 spot.
One of my fave SEO authors, speakers, and guests on Ecom Experts is Rob Snell and you have to check out his PubCon 2009 Slides. Great SEO information!
Also listen to our interview on Ecom Experts - SEO for Ecommerce - great advice in 30 minutes!
Most importantly, quit trying to add oil if you don't have a motor.
by: Shawna Seigel
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