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Friday, July 17, 2009
Did you ever hear about the woman who sold $7 worth of Pokemon cards for over $100??
She told a story. She told a VERY funny story about having to go shopping with her 6 kids and all the headaches that followed.
"You haven’t lived until you’ve gone grocery shopping with six kids in tow. I would rather swim, covered in bait, through the English Channel, be a contestant on Fear Factor when they’re having pig brains for lunch, or do fourth grade math than to take my six kids to the grocery store. Because I absolutely detest grocery shopping, I tend to put it off as long as possible. There comes a time, however, when you’re peering into your fridge and thinking, ‘Hmmm, what can I make with ketchup, Italian dressing, and half an onion,’ that you decide you cannot avoid going to the grocery store any longer. Before beginning this most treacherous mission, I gather all the kids together and give them “The Lecture“."
Jeff Sexton from FutureNow wrote an awesome post entitled, "Can Copy Create (added) Value On It's Own?"
If you haven't read it yet, do it now and pay close attention to when he starts talking about applying what we have learned to normal products.
The truth is, you can tell your own unique story with any product and increase sales.
Here are two great examples:
What story can you tell?
What information can you give about your products?
Remember, your hard work will only increase your search engine rankings and conversion rates.
What do you have to lose?
by: Shawna Seigel
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