Thursday, May 28, 2009

I know that you are super busy so let me get to the meat of it all or you can just go to:

We have a new free ebook from Seth Godin (yes the marketing genius).

We have a new kit thanks to the new CEO of Yahoo!

Carol stated in an interview yesterday that video advertising will increase 400% by 2011 so we created a Video Marketing Kit with all the tools you need to start creating videos today.

Special introductory pricing too :)

We combined all the information from her interview, the new e-book, and more information on our new kit into May Ystore Newsletter which can be found at:

We hope to see you there!

Shawna Fennell

P.S. The interview with Yahoo's new CEO was AWESOME. I absolutely fell in love with her. Even after she dropped the f-bomb! She talks about branding, advertising, Yahoo's future and so much more so make sure to check it out!!

by: Shawna Seigel

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Wednesday, May 27, 2009

I hope you had a great Memorial Weekend! I sure did at my first ever Indy 500 :)

However, now it is time to get back to work and today we have scheduled 2 webinars focused on opening and adding products to your Yahoo Store.

The beginning part of the webinar will focus on the 5 steps of starting a Yahoo Store and the last part of the webinar will focus on how to use a database to upload hundreds (even thousands) of products at once.

This webinar will be at 2PM and 9PM Eastern time today so that you can pick a time that works best with your schedule.

Sign up now by going to:
I look forward to seeing you there!!


Shawna Fennell


Have you checked out our new Rock Star SEO Videos? They ROCK!

by: Shawna Seigel

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Friday, May 22, 2009


I am just about to take off for our family trip to the Indy 500 and I wanted to let you know that the rebroadcast of our SEO webinar is now available.

Let me tell you, our SEO webinar ROCKED!

In fact, it was over 90 minutes long because we covered so much information!!

You see, Google has made some MAJOR changes lately. We learned what those changes were and how they affected your website.

Make sure you catch the rebroadcast if you were unable to make it.

I also put together a SEO Rock Star CD Package which you can check out as well.

I hope you have an awesome Memorial Day Weekend!!


Shawna Fennell

P.S. If you Twitter, add me so we can chat this weekend :)

by: Shawna Seigel

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Wednesday, May 20, 2009
If you have not been keeping up with Google, there has been a LOT
going on.

Google Search has changed


Google has also implemented behavioral ranking.

It is extremely important that you understand what this means to
your website and how these changes will affect your search engine

Tonight as part of our Webinar Wednesday month we will be
discussing the updates to Google, as well as the changes you need
to implement on your website today.

Sign up now at:


Shawna Fennell

P.S. We have something special that we are going to give to all
attendees! Make sure you are there!!

If you missed any of our other webinars this month, we have
rebroadcasts available at:

by: Shawna Seigel

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Monday, May 18, 2009

Google Sites led the U.S. core search market in April with 64.2 percent of the searches conducted, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.2 percent), Ask Network (3.8 percent) and AOL LLC (3.4 percent).

comScore Core Search Report*
April 2009 vs. March 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Mar-09 Apr-09 Point Change Apr-09 vs. Mar-09
Total Core Search 100.0 100.0 N/A
Google Sites 63.7 64.2 0.5
Yahoo! Sites 20.5 20.4 -0.1
Microsoft Sites 8.3 8.2 -0.1
Ask Network 3.8 3.8 0.0
AOL LLC 3.7 3.4 -0.3

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 14.8 billion searches at the core search engines, up 3 percent from March. Google Sites accounted for 9.5 billion core searches, followed by Yahoo! Sites with 3 billion and Microsoft Sites with 1.2 billion.

Catch the full details at comScore

by: Shawna Seigel

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Friday, May 15, 2009

Do you know why your favorite fast food restaurant asks you if you want fries with that?


Check out this article in USA Today. Up sells and cross-sells are helping to increase sales for retail owners.

In fact, Yahoo revealed that by implementing their automatic cross-sell feature...

Store owners see an increase of 30% in average sales.

That is truly awesome!

Starting today, I want you to have your customer service people asking for the up sell when customers call to place an order over the phone.

Find a product within your store that your average customer would want.

As you take your customers order, simply ask them:

"Would you like to add PRODUCT NAME to your order?"

The worst they could say is no :)

So now it is my turn to offer you some fries!

We know that things are tight and I want to help you increase your sales.

Purchase a Level 2 or above and we will upgrade you to the next level - FREE

You can save up to $1,000!!


Order a Level 3 design and Upgrade to a Level 4 for FREE

Simply put in the comments field of your order - Upgrade My Package!

But you need to hurry, this special offer will end soon.

We will be in the office tomorrow from 12:00 PM to 5:00 PM Eastern time answering your questions and if you are on a tight budget... give us a call.

We can always work out a payment plan!

by: Shawna Seigel

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Thursday, May 14, 2009

We have been creating several different educational discs around here lately.

I wanted our discs to be shipped in these plastic sleeves that looked much nicer than the usual white paper sleeves.

However, as my son was placing the discs into the sleeves.... he became frustrated and came to me.

Here is how the convo went:

Andy: "Mom you need to get rid of these plastic things."

Me: "Why? They look nice."

Andy: "Mom it's hard to put the discs in."

Me: "Ok... I think you are trying to get out of work." (I am thinking typical teenager)

Andy: "But Mom (I hate that name...But Mom to the rescue!), if I have a hard time putting the discs in then your customers won't be able to get them out easily. That's why the paper sleeves are better. Plus the paper sleeves are more flexible and you can get the cd out without touching the back. People get real weird about putting their fingertips on the cd."

Me: "WOW...good point. Switch to paper sleeves."

I forgot the most crucial aspect of business:

I was doing what I wanted instead of doing what was best for my customer.

by: Shawna Seigel

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Wednesday, May 13, 2009

If you haven't heard yet, May is officially Webinar Wednesday month!

Tonight we are going to learn how to customize your Yahoo Store
with some very simple and easy little tricks.

PLUS we will learn how to:

  • Add Video To Your Store
  • Add Images to your left nav bar
  • Add Images anywhere you want!
  • Link those images to any page you want
  • Hook up a blog to your Yahoo Store
  • and much much much more!

Lot's of fun :)

Make sure to sign up!!

While you are there, check out the rebroadcast of our webinar from
Monday. WOW great stuff on increasing your conversion rates.

Before I sign off...


If you have a plain boring brand new Yahoo Store that I can go in
and play with during our webinar, email me right away with your URL!!

I will use that store to show everyone how to create a logo,
header, footer, and customize the shopping cart to match too!!

See you at the webinar!!

P.S.I will make sure all attendees get some free goodies too :)

by: Shawna Seigel

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Lots of great changes to Google Webmaster Central and we have a video from Google below you will want to check out.

Full article at Google Webmaster Blog

by: Shawna Seigel

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Monday, May 11, 2009
Let me tell you a about an actual customer of ours afraid of analytics.

We installed In-Page Analytics on their website.

Within a few short hours we were immediately alerted to a HUGE problem.

We could actually see the customers mouse trying to click on an element that was not a link.


ClickTale records a movie of your visitors shopping on your website.

It is like being there next to them. The amount of data you learn is UNREAL.

Over and over again we watched multiple customers trying to click on the link, fail, and leave.

We knew this page had a high bounce rate thanks to Google and Yahoo Analytics.

Those Analtyics only told us half the story

  1. We have a problem page

  2. You have a high bounce rate on that page

  3. People come to page and leave

Ummm ok why?

Try Optimizer and figure out where the problem is. Test this, test that, then try this and that, and that with this, and you might find out why.

Ummm not yet.

  1. With ClickTale...we learned why in just a few hours.

  2. We made the graphic a link and sat back and watched.

  3. Sales....Sales....Sales


I was at a Marketing Conference last month and a gentleman from Google explain it best,

"Half a percent in conversion can make the difference between $0 and $1000 in sales.

Once I learned how to use this AMAZING software to increase sale, I knew we had to have a webinar with ClickTale so that they can show you how to really use the data for maximum profits.

Just look at this graph that shows you a heat analysis of what your customers are looking at on your website.

You get to use this software for FREE for 2 weeks. AWESOME DATA for you to use to collect information about your customers.

If you aren't signed up for our webinar today at 2:00 PM ET, you need to get in right now!!

Plus all those that attend get free goodies from 1 Choice and Clicktale!

See you there!!


Shawna Fennell


I am going to show you how to also do some quick page analytics right from your store editor!

by: Shawna Seigel

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Sunday, May 10, 2009

First, Happy Mother's Day to all my fellow Mommies out there! I hope everyone enjoyed the special $100 Gift Card I gave you all a couple of days ago. So many of you are updating your Yahoo Store with our newest features and increasing your sales!

Second, I have decided that May is going to be Webinar Wednesday Month and I have scheduled 4 New Webinars.

However, we have an awesome webinar tomorrow (Monday) that you REALLY want to come to.

We are going to be discussing In-Page Analytics and I have found this AWESOME software program that will show you how your customers are behaving when they are on your website.

It is almost like you are sitting next to them as they are shopping.

You can this information to DRASTICALLY increase your conversion rates.

All attendees will get 2 weeks free of their Bronze Package which saves you $50

You will learn more about your visitors in those 2 weeks then you ever knew before!

Plus, I have a few other free goodies I will be giving to all attendees.

You know me, I love to hook you guys up!

So sign up TODAY for this amazing webinar and all the others before you forget by going to:

I look forward to seeing you there!


Shawna Fennell

P.S. Did you know that we have come out with 3 great new e-books and 8 new video series just in the last 2 weeks? Make sure you visit our Learning Center too!

by: Shawna Seigel

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Saturday, May 09, 2009

You know how much I love to teach!! Well today (May 9th) I have decided that the rest of May is going to be....

Webinar Wednesday Month

We have some amazing webinars scheduled this month and one very special webinar this Monday to kick off this special month.

I know it is not on a Wednesday, but I PROMISE you do not want to miss out!!

So let's get started with what I have up my sleeves!

**NEW** Learn More About ClickTale In-Page Analytics

ClickTale is an awesome analytics program that will show you exactly how your customers are viewing your website.

* Watch Movies of your visitors' browsing sessions to analyze their behavior
* Scrolling Heatmaps show where visitors look and how far down they scroll
* Link Analytics shows every interaction, hover, hesitation time, and much more
* Form Analytics reveals problem fields in online forms that cause visitors to leave

Monday, May 11, 2009 2:00 PM - 3:00 PM EDT Sign Up Now

**NEW** Customize Your Yahoo Store

Are you ready to go from drab to fab? We are going to show you how to customize the look and feel of your Yahoo Store. Change the colors, add a logo or header, and let's customize your Yahoo Cart too!

Don't have a custom logo? No problem! We are going to show you how to create a logo and custom buttons for your Yahoo Store in less than 10 minutes.

All of these changes are going to help you to increase your conversion rates!

Wed, May 13, 2009 9:00 PM - 10:00 PM EDT Sign Up Now

**NEW** Yahoo Store SEO Tips And Techniques

LOCATION LOCATION LOCATION is important online. If your customers can't find your place of business - then you have to advertise to get them to your store.

Implementing SEO can bring FREE traffic to your store.

Let's learn how to bring traffic to your store AND convert them into buyers!

Wed, May 20, 2009 9:00 PM - 10:00 PM EDT Sign Up Now

**NEW** Learn How Easy It Is To Open A Yahoo Store

Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

It really is that easy. Sign up now and see for yourself!

We have set up an afternoon and evening webinar. You can pick the time that suits your schedule best!

Wed, May 27, 2009 2:00 PM - 3:00 PM EDT Sign Up Now

Wed, May 27, 2009 9:00 PM - 10:00 PM EDT Sign Up Now

by: Shawna Seigel

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Friday, May 08, 2009

So many of you have expressed how much you have enjoyed being able to download the Science of Getting Rich Ebook for FREE from 1 Choice.

Well we are more than happy to be able to provide this to you.

As I have said... It changed my life and I hope that you find inspiration from it as well.

Don't forget you can also get the classic book Scientific Advertising for FREE too!

I promise you will learn TONS of information from that one too.

So many of our customers loved the kit we created, we decided to send a free CD back up copy to everyone that ordered the Science Of Getting Rich Kit at no additional cost. PLUS we added a copy of Scientific Advertising E-book and to the CD.

What they don't know, is that I am also going to send them our brand new Finding a Niche Kit for FREE as well.

I plan on throwing in a few other extras in there that our customers will be pleasantly surprised over!!

A graphic kit here, a few e-books there, and maybe an extra video series :)

So if you want us to send you the jam packed CD too, make sure to put your order in this weekend!

Science Of Getting Rich Kit

It's my Mother's Day gift from me to you!

by: Shawna Seigel

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Thursday, May 07, 2009

Remember yesterday I told you that I had an awesome new e-book coming out today?

It's called the "Science of Getting Rich" and it was written in 1910.

This book changed the way I think and do business.

This book CHANGED my life and you can now own a copy for free at 1 Choice

It literally has helped me to become the successful entrepreneur that I am today.

I know there are some of you thinking I am out of my mind right now, but hear me out.

How much will it cost you to download a free e-book? Nothing.

How much will it cost you to simply read a few pages? Nothing.

How much will it cost you to implement some of the ideas and thoughts? Nothing.

How much can you increase your sales by taking a moment to open your mind?

I will let you answer that question.

A few quick reminders:

1. Monday we going to have a webinar with ClickTale. OMG

This software is AWESOME.

It will show you exactly how your customers are behaving when they are on your website. Use the information to increase your sales!! Plus, they will give you a 2 week trial of their bronze software absolutely free just for coming to the webinar :)

2. Don't forget to use your $100.00 gift certificate before Mother's Day

I will talk to you very soon, but for right now...

Go get your copy of Science of Getting Rich!!

by: Shawna Seigel

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Wednesday, May 06, 2009

Mother's Day is just around the corner and as many of you know, family has been on my mind lately with a recent passing of a family member.

I wrote a post yesterday to all of our clients called, "Life is just too damn short!"

I do hope you will read it. It came from my heart.

In honor of Mother's Day, I wanted to give all of our customers a $100.00 Gift Card.

How much do you have to spend first? ZERO

No minimum required. No tricks. No gimmicks.

I started out this business helping other Mother's like me and this card goes out to all the Moms out there busting their hiney off each and every day.

You aren't a Mom? That is ok too! We are celebrating Moms all over the place!

We have a TON of new features you can add to your Yahoo Store ranging from $35 on up.

You can use your gift card to purchase any design package or feature under our Build Your Own Package page.

No minimum required. No tricks. No gimmicks.

Just use coupon code "moms09" before May 10th and you will get $100.00 of free programming.

Happy Early Mother's Day to all of you and thank you for being a part of our 1 Choice family!


Shawna Fennell


I have a new e-book coming out tomorrow that will LOVE!!!


The last 10 new features we have added to our site are listed under:

by: Shawna Seigel

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Tuesday, May 05, 2009

Saturday morning my daddy got a phone call that nobody wants to get, his father had passed away. We put mom and dad on the first plane back to California.

Since Saturday, I have been thinking nonstop about family and how lucky I am to have my wonderful family.

You see, many of you know my family.

Most of you already know mom, but did you know that Steve was my dad too?

Daddy retired from the Marine Corp and when he first started helping me with my business, he barely knew how to turn on a computer.

Now he helps new Yahoo Store owners every day with building their Yahoo Stores. He has the patience of a saint and will sit with anyone on the phone as long as they need him. He knows what it is like to not understand what you are doing and he makes sure that you have fun while you are learning.

Mom did business management for Aerosmith and Bruce Springstein and now she helps our customers to build a business....not a website or Yahoo store.... a business. With her MBA and experience... we are very lucky to have her on board.

We also have my grandfather working in the office from time to time. He is over 80 years old and has his own Yahoo Store. The man has worked in retail since he was old enough to work and he knows how to sell to customers.

My two boys have helped to make the business what it is today. The helped with shipping, answering phone calls, working on the stores, and whatever else was needed to get where we are today.

Then I have this amazing team at 1 Choice that I love and adore and they are part of my family too. They work so very hard to take care of our customers and this business is amazing because of their dedication.

Finally, our customers really bring our entire family together. We always tell our customers that they become a part of our family when they work with us. I love seeing them at conferences and giving them a huge hug. Forget a hand shake... we are family!

So as I sit here thinking about how life is just too damn short, I want to take the time to tell my family (which means all of you too) how much I appreciate and love you all.

Thank you for being there each and every day and big virtual hugs to all of you.

by: Shawna Seigel

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Friday, May 01, 2009
I have located and purchased the rights to several video training series
that I know will help you.

These series sell online for $27-$47, but I am making them available
for less than $10.


First, I believe in the power of education.

Second, we do not have to pay high advertising fees and we can pass
on these savings to you.

These video series cover -

* Pay Per Click Advertising

* Content Creation

* Online Copywriting

* Email Marketing

* Blogging

You can view them all by going to:

I am also giving you a no questions asked 30 day guarantee.

I know that you will think these videos are worth way more than $10.

So come over to our site and purchase a video series right now.

In less than 5 minutes you can start learning something new!!

P.S. Did you get our free copy of Scientific Advertising? AWESOME
book and we have it for free!

by: Shawna Seigel

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