Thursday, April 30, 2009

If you only read one book this year.... Read Scientific Advertising.

Because if you have EVER read a marketing book, been to a marketing
seminar, or gone through an online marketing event... You have
already heard of this classic book.

It is the BEST book EVER written about marketing and advertising.

Best of all, we have it available in this month's newsletter for
your to download - free.

Why free? Because this book was written so long ago, that it is
part of public domain.

However, do not let the date fool you.

Claude talks about testing, coupons, and giving your customers a
reason why.

All marketing books that are written today are based upon the
teachings that were written in this book so long ago.

I have probably read this book front to back 6 times and can't wait
to read it again.

And I bought this book on Amazon for $10!!

For 1 Choice charge whatsoever.

Print it, use a highlighter, make notes, and repeat.

Just come on over to our site, complete the check out process, and
download the book now.

I personally guarantee that you will LOVE this book!


Shawna Fennell
1 Choice 4 Your Store


I mentioned that this ebook was 1 of 3, we also just released 10
Secrets of Selling Online and How to Find Your Niche Secrets.

by: Shawna Seigel

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Tuesday, April 28, 2009
We have 2 new webinars coming up that I wanted to make sure you knew about.
  1. Open For Business Webinar- We will go over the 5 steps for opening a Yahoo Store.
  2. Learn More About Click-Tale - An on-page analytics program - VERY COOL!
Visit our webinars page for more information.
Now for a little surprise :)
One of the questions I get asked quite a bit is, "How do I find a niche product to sell online?"

So I created a new e-book which will show you 7 different methods for determining what niche product or service to sell online.

I also added a few extra bonuses that I think you will find extremely helpful.

  • An e-book describing 107 different terms used in marketing
  • An e-book showing you how to increase your return on sales letters
  • An e-book on how to create video for your products
  • A program that helps you to create great headlines.
We are going to sell this little bundle for $27 starting in May. However, right now it is available for $9.99 because I want your feedback.
After you get done going through everything, email me at
Let me know if I can use your feedback on our website. Plus, make sure to provide me a link to your store as well so I can add that to your testimonial.
I hope to see you tomorrow evening at our Open For Business Webinar!

by: Shawna Seigel

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Friday, April 24, 2009

If you haven't heard by now, Oprah joined Twitter.

This boosted Twitter by 43%

"Hitwise clickstream data reveals that on April 17, 37% of visits to were new visitors (as opposed to returning). "

I realize people are concerned with all of the celebrities joining Twitter and what it will do to the "Twitter Community."

However, let's look at it this way.

We joined Twitter to connect with other people.

We joined Twitter to communicate with other people.

Businesses use Twitter to communicate with customers.

If more of your customers are joining Twitter because of Oprah, AWESOME!

Use her coming on board as a way to get more of your clients/customers to join Twitter as well!

Remember, this is what we want. We want the ability to communicate directly with our visitors.

That is why WE joined Twitter. So forget how they got to Twitter...just be glad they are there.

by: Shawna Seigel

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Thursday, April 23, 2009

You may have noticed we posted a very strange message on our blog Saturday.

It was called "This is to prove how quickly we can get into google"

You see, we were in the middle of the Build New Store in a Weekend Event. I was explaining the wonderful and amazing things that you can do with a blog.

I also explained how quickly Google picks up our blog.

So we made a small wager :)

I had to prove that Google would pick up our blog post in under 2 hours or all of my attendees would get a HUGE discount.

So who won?

Well, technically all of us.

The short and strange post was picked up in under 2 hours and I still gave everyone the discount.

Although I think the funniest thing that happened was watching some of the other Yahoo Store developers create their own testing and blog posts soon after on this topic.

So thank you to the other developers for doing this experiment with us and helping store owners learn more about blogging and SEO!

And as Paul Harvey would say...

"Now you know the rest of the story."

by: Shawna Seigel

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Wednesday, April 22, 2009

Thanks to Twitter, I came across a true gem of information that I
know you will love.

It is written by Paul Graham many years ago, but still has
very valuable advice for Yahoo Store Owners.

By the way, Paul Graham co-created Viaweb, which was then
purchased by Yahoo, which is now Yahoo Merchant Solutions.

He offers 10 Secrets of Selling Online, but I have to tell
you...#1 was my favorite!!

"If there is a single secret to selling online, it is to work hard.
Hard work is the secret to succeeding in almost anything, but it is
especially important on the Web.

It's true what they say: the Web levels the playing field. A high
school can make a better Web site than a large industrial company.
On a level playing field, how big you are matters less than how
hard you work.

There are millions of consumers out there, but lots of other Web
sites are competing for their attention. So you can't just build an
online store and walk away from it. You have to work hard to draw
visitors to your site, work hard to create a site that those
visitors want to buy from, and work hard to give those buyers such
good service that they and their friends will buy again in the

We put all 10 secrets on a web page and made a downloadable copy
for you as well.

Trust me when I say...

1. Download it

2. Print it

3. Read it

4. Repeat step 3

I hope you enjoy the 10 secrets as much as I did!

I will talk to you soon!

by: Shawna Seigel

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Monday, April 20, 2009

I just found out that all of our videos have been pulled from YouTube for violation of copyright.

Our videos show Yahoo! Store owners how to add products, update informational pages, process orders, and everything else in between.

All the videos on our website....not working.

So today is a reminder on how to turn lemons into lemonade!

While we wait for YouTube to pull their... well...

Let me try that again.

While we wait for things to get straightened out with YouTube, this gives us an amazing opportunity to update our video pages.

Instead of our videos being "squished" into a tiny YouTube box, we can make our video dimensions larger.

This is like upgrading from a 19" to a big screen TV!

This will make the our videos that much easier for you to see!!!

So please excuse our mess for just a day or two while we make some lemonade :)

by: Shawna Seigel

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Saturday, April 18, 2009
This is a fun test that we are doing to show how long it will take us to get into Google!

Stay tuned for the results :)

by: Shawna Seigel

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Friday, April 17, 2009
I am so excited for this weekend!

It is the first ever Build Your Store In A Weekend Event and I am doing 7 webinars with Yahoo Store Owners.

If you wanted in but forgot to sign up, we will miss you! I believe we are filled up. Call the office and speak to Rene or Mike right NOW to see if there are any spots left (888-312-7839).

In two weeks we will start registration for the Optimize Your Store In A Weekend Event.
We have some killer webinars scheduled for that weekend and you do not want to miss out. We will only have a limited number of spots available and attendees for this weekend get priority.

Since this is all about free tools, we started a new Graphics Club so that you can get our Graphics Kits at half off. If you go to the site and sign up for the newsletter. You will get to download some awesome graphics that you can use on your website, including your Yahoo Store!

So let's get on with your awesome free tools for SEO:

1. Website Grader by Hubspot - is a free SEO tool that measures the marketing effectiveness potential of a website.

2. Content Duplication finder by Virante - Virante's content duplication tool can diagnose common causes and effects of duplicate content penalties.

3. Builtwith by Gary Brewer - is a website analysis tool, providing technical analysis and SEO optimization information to assist in your website's SEO effectiveness.

That is all for today and I hope you have an AWESOME weekend.

For those of you that I am spending the entire weekend with.... OMG I am SO excited!!

Shawna Fennell

I would like to say thank you to Ran Nir at Econsultancy for providing this list of great tools. Check out the blog post which features 7 additional free SEO tools.

by: Shawna Seigel

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Wednesday, April 15, 2009
WOW I can't believe how time passes us so quickly!

There is only two more days left to sign up for our upcoming Build Your Store In A Weekend Event and we just added a special guest from Yahoo!

Even if you have already opened your Yahoo Store, you may still want to join us this weekend:

* 7 Webinars with Shawna

* 3 days of education

* 1 Webinar with Yahoo Search Marketing - If you need to learn how to increase traffic to your website, you do NOT want to miss this webinar!

Plus, all attendees will have first priority when we begin taking sign ups for our Optimize Your Store In A Weekend Event coming in May.

Check out all the details by going to

by: Shawna Seigel

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Friday, April 10, 2009
Good Morning!

I wanted to send you over a quick email before the Easter weekend.

I have some REALLY great tools for you that I think you will like.
  • Google Analytics Tracking Code for Yahoo Stores - This is an awesome guide from Google that shows you how to put your tracking code into your Yahoo Store. Pay attention to page 8.

  • Google Adwords Editor - Another free tool from Google. This tool allows you to managing your ad campaigns. Download your account, update your campaigns. If you have multiple stores - you will REALLY love this tool.

  • PowerPoint add-in which creates Flash movies from your presentations - This software is free TODAY only. Create flash movies about your products or specials and increase your conversion rates.

  • Build Your Yahoo Store In A Weekend - Join me for 7 webinars next weekend as we build your store, build databases, and learn the basics of SEO

  • Graphics Kit - Over 2,000 different graphics to help you increase sales for $20 only.
I hope you find these tools as useful as I did. Have a great weekend everyone!!

by: Shawna Seigel

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Thursday, April 09, 2009

For Yahoo Store owners, being able to get the Google Analytics code to work correctly was a major pain in the *&#.

In fact, most store owners had to use a third party tool in order to accurately track if a customer converted into a sale.

I am extremely happy to report that Google has made this MUCH easier for you.

Download this Google Adwords Conversion Tracking Guide and make sure to pay attention to Page 8.

It specifically tells you how to set up Google Tracking code with Yahoo Stores.

If you do not have this set up, DO IT NOW.

If you have Yahoo Web Analytics and think you should not use Google Analytics... WRONG

Remember, you are looking for trends and data so that you can make informed decisions.

The more data and information you have, the better decisions YOU can make.

Now make sure you have your code installed properly :)

by: Shawna Seigel

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Wednesday, April 08, 2009
In today's economy, you need to be able to increase sales and at the same time keep your expenses as low as possible.

Are you paying attention to the customers who have already purchased from you?

If you increase the percentage of repeat customers by just 5 percent, you can boost profits between 25 percent and 95 percent.

So how exactly do you bring those customers back?

You need to focus on email marketing.

Not only is it the least expensive form of advertising for your business, but it will also help you to keep in touch with your customers who already trust you.

*Important* Do you have sign up form on your website for potential customers to sign up for your newsletters as well?

If you do not... you are losing money each and every day.

You can learn how to add a form to your website by going to:

Do you like the way this email looks? We use Aweber and with just a few clicks and no design experience... you can instantly grab your customers attention.

PLUS We have a hot new product out TODAY called 1 Choice 4 Graphics Kit made specifically for Yahoo Store Owners. This kit has everything you need to make your email marketing successful.

Best of all, for a limited time we are offering this product for just $20!

by: Shawna Seigel

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Tuesday, April 07, 2009
Paula Abdul Has Passion

Stay with me here... I promise it is worth it.

If you have EVER watched American Idol, there is one thing you must have noticed.

When Paula Abdul loves what she hears, she gets up and dances!!

The other judges around her will sit and listen to the music.

Not Paula.

She does not care who watches or what they think.

She loves the music and she just wants to dance dance dance!

She stands up proud and enjoys the music. Paula dances with the beat and enjoys every single second.

"Passion is energy. Feel the power that comes from focusing on what excites you." - Oprah Winfrey

Imagine if we could all feel that way about what we do?

Imagine if every time you went to work you felt so happy that you just wanted to dance and you did not care who was watching.

Would you dread getting up in the morning? No

Would you dread going to work? No

Would you dread having to do your job all day long? No

"Work? I never worked a day in my life. I always loved what I was doing, had a passion for it." - Ernie Banks

What do I think of the work I do?

I absolutely fully love helping people. I can't believe I get to do this as a "job." I could (and do) this all day long. I love what I do and yes...

Sometimes I will start singing and dancing around the room just because and I do not care who watches me!

WOW I am lucky!

So find your passion. Do what you love to do. Then you can be like Paula Abdul too and not care who sees you dancing all day long.

P.S. You can watch the full video to see exactly what I am talking about.

by: Shawna Seigel

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Monday, April 06, 2009

I have to tell you, I have been dreaming of this moment for a VERY long time.

I knew that there were Yahoo Store owners out there that wanted to spend a weekend with us and get help with their Yahoo Store.

But where could we have it? Traveling is so expensive and I would rather you spend that money on your store.

Well, about 3 weeks ago I attended an event that changed everything and today I am so happy to tell you about...

The Build New Store In A Weekend EVENT!!

Please check out the video for all the details.

But if you are going to sign up, do it fast! We only have a limited number of spots available.

**Sneak Peek** In May we will be holding the "Optimize Your Store in a Weekend Event." We will be teaching you how to optimize your store for the search engines, as well as teaching you how to optimize your marketing.

All attendees to the Build New Store in a Weekend Event will have first priority when sign ups start.

So make sure to visit

I think you will be pretty excited about what we have in store!

by: Shawna Seigel

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Thursday, April 02, 2009
It amazes me how much we can accomplish when we simply create a "To Do" list.

Instead of wandering around aimlessly wondering what you will do next, you can simply look at your list and get to work!

  • You can prioritize your "To Do" list and make sure that your important tasks are done first.

  • You can set goals for yourself and stay on task using the "To Do" list.

  • You will become more productive.

  • You will become more efficient.

Here are my personal tips for getting the most out of your "To Do" list.

  • Go to the bookstore and purchase a really nice journal to write your daily "To Do's" in. I have found that people love to write inside of something that they feel is special. They want to use it every day (yes even the men in my office)

  • I prefer to write my daily tasks by hand the night before. This way I can think about how I will complete the tasks as I am laying in bed.

  • Write down all of your tasks for the day. Phone calls, appointments, even daily things you need to do. This will help you to prioritize your day.

  • As you complete each task, mark it off by highlighting it with a pink or blue highlighter. The bright color will look amazing at the end of the day and really help you to feel like you accomplished a lot.

  • If you want to take advantage of the latest and greatest technology for creating "To Do" Lists (Remember the Milk is AWESOME), you can still use the techniques above. Print your list every morning and have it next to you on your desk as you work.
Work hard on completing your list each day and you will become more efficient and productive in no time!

by: Shawna Seigel

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Wednesday, April 01, 2009

Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

It really is that easy. Sign up now and see for yourself!

We have set up an afternoon and evening webinar. You can pick the time that suits your schedule best!

Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT Sign Up Now

Wednesday, April 8, 2009 7:00 PM - 8:00 PM EDT Sign Up Now

by: Shawna Seigel

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