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I wanted to share with you a post on the Yahoo! Search Marketing blog that shares 4 excellent tools you should be using. It's called "
4 Tools You Should Be Using"
Customers often ask us how they can go about getting reports for their search marketing efforts with Yahoo. One of the links from the blog takes you to a learning page that will show you how to
create all the reports you need to run a successful campaign!
Plus, if you want to see into the future....
"The data in our forecasting tool is based on historical traffic for the keyword, which is calculated using a combination of your bid on this keyword and the keyword’s track record, including previous bids of other advertisers and monthly click volume. Many factors, including the bidding behavior of other advertisers, your campaign settings and the quality of your ad and its relevance to searches, could significantly influence your actual results. Learn more about forecasting tools."
Cool stuff!!
While you are there, make sure to also read
New Ad Targeting Products Announced by:
Shawna Fennell
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