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Tuesday, February 10, 2009

I see the same questions come up quite a bit when it comes to Twitter.
  • Should I follow everyone who follows me?
  • Should I only follow some people?
  • Should I only follow people that are in my industry?
Before I go into the answer, have you ever heard of the phrase "Six Degree of Separation?"

Wikipedia explains:

"If a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is no more than six "steps" away from each person on Earth."

I learned this lesson from my mother (aka Rene). Standing in line anywhere, we can start talking to somebody and find a link between us and them. The more you talk with someone, the more things you will find that you have in common.

Most people write this off to, "Wow, what a small world."

When in reality, it comes back to 6 degrees of separation.

Let's get back to Twitter. When I first started out on Twitter, I was very picky about who I would follow and who I would not follow. I wanted to make sure that it was someone "worthy" of following.

I was wrong.

Every person is worthy of following for one reason or another.

Now, I follow every single person that follows me. In fact, I have it automated so that I do not miss one single person!

People who I thought I would never have anything in common with, have now become friends.

People who I thought were so very distant from my world, are now neighbors.

Have I connected with all the people I follow?

Not yet. I hope that one day I will in one form or another.

How do I keep up with all the "noise" of so many?

I use the latest tools available. Tweetdeck allows me to make multiple columns. The people I follow go through what I like to call... Stages

At first, they are under the column of "All Friends"

As time goes on, I begin seeing their tweets and when someone stands out... I put them under a new column.
  • Friends
  • Family
  • Associates
  • SEO
  • Ecommerce
  • News
  • etc
This helps me to filter the messages that I want to see, yet I can still see the other tweets as well. I am always scanning the tweets from "All Friends" and always find someone that I want to learn more about.

Next week our new e-book, "Ecommerce and Twitter - Increasing Sales One Tweet At a Time," will explain this all in more detail so stay tuned!

In the meantime, go ahead and follow. You will find new and exciting friends every day :)

P.S. Want to be in the new e-book? Tell me how you use Twitter to communicate with your customers, increase sales, and build relationships. Comment here on our blog, send a Twitter reply to @shawnafennell, or shoot me an email! shawnafennell at gmail dot com

by: Shawna Seigel

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