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Wednesday, February 04, 2009

Many people learned about Hulu for the first time during the Super Bowl. Clever advertising followed up with Alec Baldwin and you have yourself a winner.

Watching videos online has increased to a record 14.3 billion in one month according to comScore. This represents an increase of 13 percent versus the previous month.

Although YouTube led the growth charge, accounting for 49 percent of the incremental gain in videos viewed versus November, Hulu is showing some interesting statistics.

* The duration of the average online video was 3.2 minutes.

* The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.


A few more interesting statistics:

* The average online video viewer watched 309 minutes of video, or more than 5 hours.

* 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).

* 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).

* 78.5 percent of the total U.S. Internet audience viewed online video.

Did you read that last line? Let me repeat that.

* 78.5 percent of the total U.S. Internet audience viewed online video.

WOW! Do you use videos on your website to attract new customers?


by: Shawna Seigel



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