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Friday, January 09, 2009

We had an interesting discussion during our lunch party today. While we were celebrating Steve's birthday (a.ka. Daddy), a perfect question came up!

(Oh and yes we really are a family business! My 80 year old grandfather has a Yahoo Store!)

One of our customers sent in the following question :

I am going to start a second Yahoo Store. My merchant account company said that I can use the same account for the new store. Should I use the same account or get a new one?

This was a great question and why I changed our name to 1 Choice 4.

You see my first store was called Price Buster Software. My merchant account was under the name of Price Buster Software.

Then I decided to open a second software store so that I could market to a different segment of customers. I named the second store 1 Choice 4 Software.

I loved the 1Choice 4 name so much that when I started opening new stores, I used the 1 Choice 4 name for everything: 1 Choice 4 Gifts, 1 Choice 4 Dogs, 1 Choice 4 Security, etc etc etc

But when people opened up their credit card bill after purchasing a gift from 1 Choice 4 Gifts, they would see a charge from Price Buster Software. Then they would do a chargeback because they had no clue who Price Buster Software was and why they were charging their credit card.

I would have to call the customer and explain the situation.

What a HUGE waste of time.

I had enough of that and got a new merchant account called 1 Choice 4.

This merchant account could be used for all companies within the 1 Choice family of websites.

Of course, when I started 1 Choice 4 Your Store... it fit perfectly!

So when you are choosing your name (including domains), think long term. Think about your future and what your goals are. Do you want to own multiple stores and become your own empire?

If the answer is yes, start thinking of your own "1 Choice 4" name for your future.


by: Shawna Seigel



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