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Wednesday, January 28, 2009

I have given this topic a lot of thought lately as search engines are becoming more personalized for the end user.

One day, search engine optimization could be completely dead. If you think about it, SEO is already on life support.

No longer can you throw together a bunch of words on a website repeating your favorite keyword over and over again. Your visitors don't want this and neither do the search engines.

So what is it that search engines want for your site to be number one?

Wrong thinking.

What do your visitors want? What does your visitor need? How can you help the
person that is visiting your website?

If the person entering your website is in need of a product and you have the
product, then let's think about what else your customer needs and how you can
help them.


  1. Image - Show them the product. Give them alternative views of the
    product. Give them up close views of the product. If they can not put their
    hands on it physically, they will want to know what it looks like.

  2. Video - Create a video that shows them the product, how it works, what
    makes it unique, and be honest.

  3. Reviews - Give an honest review of the product. Compare it to other
    products. Let your customers review the product as well.

  4. Description - Write about the product. Who, what, when, why, where, and
    how is a good place to start.

  5. Cross-Sell - Are there other products that can possibly help this
    visitor when they purchase this product?

If you address all of the above issues:


  • You will build customer trust

  • You will increase your conversion rates

  • You will be 100% relevant about the product

  • Your customer will stay longer, shop longer, and find what they need
    which shows the search engines that you are a reputable site.

  • You will naturally start ranking higher for this product

Remember, focus on your customer and the search engines will follow, whether
SEO lives or dies.



by: Shawna Seigel



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