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comScore (NASDAQ: SCOR), a leader in measuring the digital world, today
released a study of U.S. video streaming activity on Inauguration Day.
The study showed that total online video viewing experienced a significant uptick between the hour of 12:00 – 1:00 PM EST, during which Barack Obama took the oath of office and delivered his inaugural address.
Compared to the baseline period,
the number of unique video viewers increased 45 percent to 13 million, while the number of videos viewed grew 33 percent to 49.5 million and total minutes spent viewing video climbed 129 percent to 190 million.
The top three cable TV news sites, MSNBC.com, CNN.com, and FoxNews.com, attracted a disproportionate increase in the number of viewers compared to the Internet at large. The 4.1 million viewers who watched video on those sites during the 12-1 PM EST hour represented a fourteen-fold increase from the previous Tuesday.
by:
Shawna Fennell
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